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Local Business Listings: A Brief Guide to Online Directories

Local business listings have come a long way since the days of the yellow book. While you could still look up a company in one of these old fashioned resources, local business listings have become more prominent on the Internet. That being said, it’s critical to make sure that your company is front and center in search results.

But what exactly are online local business listings, and how do they tie into your overall marketing strategy?

Let's take a look: http://www.digitalsherpa.com/blog/local-business-listings-brief-guide-online-directories/
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What You Need to Know About Google’s New Mobile Update

Well, folks. No surprise here. Google has changed its search engine algorithm yet again, and this time its to give preference to mobile friendly web design.

The change to the algorithm is effective today (April 21st) and will factor in the following criteria when ranking your website:

Has your overall website design been optimized for mobile viewing?
Do your landing pages and CTAs take into account how the mobile viewer will experience the content?
Have you optimized your business blog for mobile viewing?
If you thought Google’s former Panda and Penguin updates were huge, you should know that this new update that rewards mobile friendly sites will have a much larger impact on how search rankings are determined.

Fortunately, Google has done a phenomenal job alerting marketers and website owners of this new change, starting this communication back in February when the change was announced on its Webmaster Central Blog. Google also offers a number of tools to test the mobile friendliness of websites, such as the Google Mobile Friendly Test.

If you run the test and find that Google does not consider your website to be mobile friendly, you have 3 basic options to optimize your website to accommodate the mobile viewer:

1. Responsive Website Design

Of the three choices available, Google gives preference to this design pattern. The reasoning behind this? Instead of making two copies of the same website, responsive design only uses 1 URL and automatically adjusts its formatting depending on how the website is viewed (desktop, smartphone, or tablet) to ensure the optimum viewing and navigating experience.

2. Dynamic Serving

While this type of website design also just uses 1 URL, it does use a different HTML. With dynamic serving, user-agents will determine what type of device the user is viewing your website from and will make adjustments accordingly. The downside to dynamic serving is there are often a number of errors that occur with the user-agent detection of the device being used.

3. Mobile Website

A mobile website is a copy of your traditional website, but has a different URL. This can create a disruptive experience for your viewer, especially if he or she visits a mobile link from a desktop computer or vice versa. While this format is compatible with Google’s new criteria, it’s not preferable.

While these new changes to Google’s search algorithm may be very alarming to some marketers and website owners, we think the overall change will actually be a very good one. The number of users accessing the internet from a mobile device is growing tremendously, and this algorithm change is to meet the needs of today’s online consumer and will encourage many businesses to modernize their websites in order to compete.

http://www.digitalsherpa.com/blog/need-know-googles-new-mobile-update/
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Interviewing Blog Writing Services? 5 Questions to Ask

As a business owner, you’re already pressed for time, so how in the world are you expected to add blogging to your “to do” list? It can be easy to become frustrated when taking a look at your competitor’s blog and seeing a new post published daily. I’m going to let you in on a little secret though. Your competitor, like you, doesn’t have a spare moment to waste and has likely enlisted the help of blog writing services to keep its widely-read business blog maintained.

Understanding that efficiency is key to running a successful business, many business owners today are choosing to outsource their blogging efforts. As a result, there are a lot of blog writing services that are popping up, and as you can imagine, not all of them will deliver stellar results. If you are considering outsourcing your business blog, here are 5 important questions that you absolutely must ask:

http://www.digitalsherpa.com/blog/interviewing-blog-writing-services-5-questions-ask/
Here are 5 questions that you must absolutely ask before choosing blog writing services for your small business blog.
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4 Ways to Prep Before Attending a Social Media Marketing Conference

Attending a social media conference is a great way to take your marketing strategy up a notch and stay on top of the latest trends and techniques for using social networking to reach your audience. If you’re considering adding a social media conference to you “to do” list, I recommend you check out our list of the best social media conferences in 2015 happening throughout the country.

If you’ve never attended this type of conference before, there are some things that you should do to prep beforehand to get the most out of the experience. Here is what you need to know before attending your first social media marketing conference:

http://www.digitalsherpa.com/blog/best-social-media-conferences/
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4 Simple Ways To Write Super Catchy Blog Headlines

With so much content floating around on the web, how are you going to get people to read your blog posts? Truth be told, when it really comes down to it, it doesn’t matter how good your content is or how well designed your blog is if you have a poorly written headline.

All too often, the headline is just an afterthought once the blog post has been written. If you choose to neglect your headline, you may as well not waste your time writing the blog post. I once heard the analogy that your blog headline is the sundae and your content is the cherry on top. This is so true.

So, since writing catchy blog headlines is a priority, here are 4 easy tactics for accomplishing this:

http://www.digitalsherpa.com/blog/write-catchy-blog-headlines/
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3 Reasons Your Small Business Needs A LinkedIn Company Page

LinkedIn is one of the best resources that you have to promote your business to the professional world. It’s likely that you’ve already created a personal profile for yourself on this social media site, but are you also using your personal account to market your business?

Yes, people like to deal with people, so it’s still a good idea to maintain your personal LinkedIn profile. But, if you want your business to gain credibility with your audience, you absolutely need to create a LinkedIn company page as well.

There are a number of advantages that a LinkedIn company page can offer to your business that a personal LinkedIn account simply can not:

http://www.digitalsherpa.com/blog/linkedin-company-page/
3 compelling reasons your small business would benefit from a LinkedIn Company Page.
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10 Mind Blowing Video Marketing Statistics For Your Small Business

If you want to mix up your content strategy, why not consider incorporating video content? In the past, the idea of creating a marketing video was often an expensive endeavor. However, with resources such as Instagram Video and Vine, brief, high quality videos can now easily be shot from your smartphone for free.

For those that are on the fence about using video content to engage an audience, here are 10 mind blowing video marketing statistics to make you think otherwise:

http://www.digitalsherpa.com/blog/10-mind-blowing-video-marketing-statistics-for-your-small-business/
Are you looking for a way to mix up your marketing strategy? Here are 10 mind blowing video marketing statistics to encourage you to give video a try.
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What Can You Learn From a Noteworthy Content Marketing Blog?

Every marketer likes to think that he or she has the perfect content marketing blog. However, there are hundreds of these types of blogs across the Internet, and they all claim to provide helpful information. As a small business owner, you might find it downright overwhelming.

That being said, you could already be asking yourself, “Is it worth reading a content marketing blog?”

Yes, and here's why: http://www.digitalsherpa.com/blog/can-learn-noteworthy-content-marketing-blog/
How taking time to stay up to date with content marketing blogs can help your small businesses online strategy.
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How to Outsource Writing to a Reliable Content Marketing Company

As a busy entrepreneur, it may be ideal for you to outsource writing, but how do you find the right people for the job? While the decision to outsource writing can save you time, it can backfire if you don’t recruit reliable individuals. Here are five qualities to look for in a content marketing agency that provides writing services: 

(Click on link for full article) http://www.digitalsherpa.com/blog/outsource-writing-reliable-content-marketing-company/
Is your small business blog looking to outsource writing? Here are 5 ways to find a reliable content marketing agency to help you!
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Apartment Finder Broadens Its Social Media Marketing Offerings, Launches FinderSocial

FinderSocial Offers the Only Full-Service Social Media, Content and Online Marketing Management Solution for the Multifamily Industry

Apartment Finder today introduces FinderSocial to expand its content and social media marketing suite of products for the multifamily industry. FinderSocial will incorporate and broaden the scope of CommunitySherpa, the industry leader in social media marketing, to deliver everything apartment communities need to launch, manage and grow their online social engagement and awareness–simply, affordably and effectively.

“Since 2009, with our initial CommunitySherpa offering, Apartment Finder has been the pioneer in content and social media marketing for the multifamily industry," says Marcia Bollinger, President of Apartment Finder. "As the online marketplace is ever changing, we are always evolving our services to provide the next generation tools to our customers. In a world of do-it-yourself SaaS platforms, FinderSocial is the only full-service social media marketing and management, online reputation management, social response, and content marketing product suite for apartment communities.”

FinderSocial provides a simplified and strategic approach to social media marketing offering affordable solutions designed to drive real results. Whether looking to start a social media presence or build upon their existing platform, apartment communities can create a FinderSocial package that suits their needs.

FinderSocial will continue to offer property managers a social media product suite that includes: blog writing, content and social media marketing, online reputation management, business listing distribution, Facebook campaigns, and more. New, enhanced features include: 

--Increased social media marketing and management offerings that now include Facebook, Twitter, Google+, Pinterest, and LinkedIn

-Added Social Response service to provide apartment communities with peace of mind knowing that a team of social media experts are managing their social customer service efforts and monitoring their online reputation

-Increased length and quality of tailored blog content to keep up-to-date with the latest search engine algorithms and be more readily found by prospective residents online

Adds Bollinger, “Our team of social media experts is at the heart of FinderSocial’s success. Every member is fluent in social media networking best practices and possesses the unique content development and management skills to deliver on our mission to help our clients create highly engaging, effective and customized programs, simply and affordably.”

For more information on FinderSocial, visit http://www.findersocial.com and http://www.prweb.com/releases/2015/04/prweb12649153.htm
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3 Convincing Reasons Why It’s Necessary to Market Your Small Business on Social Media

There is nothing new about social media. In fact, social networking has been around for nearly 2 decades with early predecessors like SixDegrees in the mid 90s and MySpace in the early 2000s. With nearly 280 million internet users in the US, it’s no wonder that so many people have been sucked into the social media world. For many people, signing into Facebook as soon as they open their eyes in the morning has become second nature and often trumps beginning the day by brushing teeth.

As a small business marketer, understanding the hype that social media has created and getting on board with it is absolutely necessary in today’s world as it is one of the most powerful resources that you have to promote your brand. If you’re still doubting your need to get involved with social media, here are 3 convincing reasons to establish an active social media presence for your business:

http://www.digitalsherpa.com/blog/3-convincing-reasons-necessary-market-small-business-social-media/
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How Customer Service and Social Media Marketing Align

There are many ways that you can use social media as a relationship building tool, and perhaps one of the most effective ways that you can accomplish this is by offering online customer service.

Twitter is a social media platform that many businesses have successfully used as a channel for online customer service. Take Whole Foods for example. While the grocery store chain uses Twitter to occasionally promote blog content and share upcoming store specials, the brand’s primary use of Twitter is for customer service. Whole Foods strongly believes that a decentralized Twitter strategy (meaning tweets from a local neighborhood Whole Foods) is the key to implementing its online customer service strategy well. This is why Whole Foods has more than 150 different Twitter accounts. Not only can you find a dedicated Twitter account for your local Whole Foods store, but you can also talk directly to certain niche departments within Whole Foods, such as a renowned cheese specialist or a Whole Foods employee that has expertise in wine pairings.

Another example of a company that really embraces customer service on Twitter is Nike. When you think of Nike, you think of one of it being one of the biggest and most recognizable brands in the world. While this is true, Nike still has found a way to be incredibly responsive to customer questions and concerns via Twitter. Nike has been able to accomplish this by creating a separate Twitter account,@NikeSupport, which is specifically dedicated to customer service. Creating a separate Twitter account to address such questions and concerns can make it easy for your customers to find, and it also helps to keep your online customer service strategy via Twitter organized.

So here are a few takeaways from these brands that have successfully implemented customer service via Twitter" 

http://www.digitalsherpa.com/blog/provide-excellent-customer-service-via-twitter/
Want to take your customer service strategy to the next level? Twitter is the perfect network to provide excellent customer service to your audience.
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Content and Social Media Marketing For Small-to-Medium Sized Businesses.
Introduction
The DigitalSherpa product includes content creation, content distribution, social platform integration, and social networking training and support for your the website of your business.

It takes the risk and complexity out of Internet/Social Media marketing, creating a new kind of Internet marketing presence for your business.

The program is designed to:
- Improve visibility on Google and other search engines
- Increase web traffic
- Simplify regular content creation and distribution to enhance connections with prospects and local communities
- Turbo-charge referral networks and drive leads
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Contact info
Phone
(800) 354-0234
Email
Address
Network Communications, Inc. 2 Sun Ct NW Norcross, GA 30092