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4 Creative Throwback Thursday Ideas for Your Business

If you spend any time on social media, then you’ve definitely taken note of the popular #tbt hashtag, otherwise known as Throwback Thursday. Maybe you’ve taken advantage of this trending hashtag in your personal life by sharing some sort of funny image on a Thursday from your past, but what about your business’s social media accounts?

As you plan your social media content for the coming weeks, consider jumping on board with the #tbt hashtag and using it as a way to show off your brand’s fun and unique personality. After you do this for a few weeks, you will probably find that your audience actually looks forward to seeing your weekly #tbt post pop up in their newsfeeds.

If you’re looking for Throwback Thursday ideas for your business, give these 4 ideas a try:
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Infographic: 7 Steps to getting your Instagram off the Ground

With 300 million active users, #instagram  has fast become one of the most popular social platforms to date. This is a global community that shares more than 70 million photos and videos each day, so it’s hardly surprising that you’d want to get started with your business account.

The only problem is, if you’re new to this platform then it can be hard to know where to start. Sure it’s easy to use, but how do you grow a following? What type of photos and videos should you be sharing?

The #infographic  below that has been created by Issa Asad, offers 7 handy tips on how you can get your channel off the ground.

But first, here’s some of the highlights:

1. Optimize your profile.

It’s not enough to just set up a profile, you need to make sure that it’s fully optimized to get the very best results. Instagram gives you the option to set a bio so you can tell the world what you’re about. Make sure it’s strong, memorable and that you include a link to your website.

2. Spread the word

So there’s no point in having a profile if nobody else knows about it. Your other social platforms can be utilized here as you can let your other followers know that you now have an account. Instagram also lets you add a badge to your blog and website, so you can encourage more followers

3. Start sharing photos

Bit of an obvious point to make but when it comes to sharing photos, it’s all about your strategy. You need to make sure that you’re using this platform to tell the story of your brand – and there’s no better way to do that than with photos. Make your posts interesting and connect with the customers emotions in order to gain more likes and follows.

For the full article, click here:
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A Beginner's Guide To Twitter Chat

You probably know a thing or two about marketing your business on Twitter, but have you taken advantage of Twitter chats?

What is a Twitter Chat?

A Twitter chat is an online conversation based around a unique hashtag. If you’ve never participated in a Twitter chat before, I suggest you get a feel for how these conversations work by using TwChat to help find upcoming Twitter chats that are relevant to your industry.

Once you make yourself familiar with how Twitter chats work, you should consider hosting one for your business. To do so, you’ll first want to come up with a relevant, memorable hashtag that best describes what your conversation is about. Be sure to search Twitter to make sure that your hashtag is not already being used. Then you’ll want to pick a date and time for your Twitter chat that coincides with when you audience is most active on the social media site.

Best Practices for Twitter Chats

To really be successful with Twitter chats, consider enlisting the help of team members and influencers in your industry to serve as moderators. Moderators will help to keep the conversation on track as well as promote your upcoming Twitter chat. As a best practice, you’ll want to give your moderators some written guidelines prior to the Twitter chat to help get the most of the experience.

Naturally, you’ll want to promote your upcoming Twitter chat and will rely on all media resources (social media, your blog, your website, etc) to make your audience aware of this event. Many businesses setup reoccurring Twitter chats, such as every Wednesday evening at 8pm. This will not only hold you accountable to your Twitter marketing strategy, but the consistency will make it easier for your audience to follow you and participate in the conversation. Of course, the topic will likely change from week to week, but it should all be based around the same hashtag.

Ready To Get Started? Check this out:
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Are You Taking Advantage of These 3 Strategies to Boost Facebook Fan Engagement?

If you’re reading this article, I’m assuming you’ve already downloaded our free ebook that shares 55 ways to increase engagement on Facebook and are looking for more tips, right? If you haven’t already, download it now!

So, if you’re looking to give your Facebook marketing efforts a boost for the new year, here are 3 useful strategies to increase engagement and get the most out of this social media site:

1. Be strategic about when you post on Facebook and how often.

While this may vary depending on your industry, research indicates that you will get the most engagement from your fans on Facebook when they are not at work, so typically between the hours of 8pm and 7am. In fact, Buddy Research indicated that posts made between these hours generated 20 percent more interaction.

The best brands on Facebook post regularly throughout the week, but there seems to be an uptick in engagement with posts made on Wednesdays and Sundays. This same research revealed that brands that post on Facebook between 1 and 4 times per week receive 71 percent higher user engagement. While you don’t want to be MIA with your fans on Facebook, you also don’t want to constantly clog up their newsfeeds with your updates.

For our other two tips on increasing Facebook engagement, head on over to:
Enhance your Facebook marketing efforts by taking advantage of these 3 strategies to boost fan engagement.
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Outbound vs. Inbound Marketing: Which Path Will You Choose?

If you aren’t too familiar with the ins and outs of marketing, it may all seem the same to you. However, the fact of the matter is that technology, mainly the internet, has changed the way that marketing professionals do business. It’s no longer just one big melting pot – today, marketing can be broken down into both inbound and outbound marketing.

But what’s the difference? Before you get in over your head, here are some key factors that split inbound and outbound marketing into two separate categories:
Not all marketing is created equal. Learn the basic differences between Outbound vs. Inbound marketing, and which is right for your small business.
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3 Landing Page Best Practices You May Have Forgotten

Even the most experienced digital marketers know that there’s always improvement to be made. Landing pages are typically some of the most overlooked areas of company websites, and if you aren’t executing best practices, you’re hurting your inbound marketing strategy.

To make the most of your efforts, you’ll want to reassess the effectiveness of these pages. How many downloads have you received from your landing pages? Have you seen an increase or decrease in lead generation? If you feel that your landing pages could be performing better, you may want to go back to the basics.

Here are three essential best practices you need to execute: 
3 important practices for creating landing pages that convert!
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Content Curation - How to Win at Content Marketing Without Writing Yourself

Our latest free ebook!

Content marketing, simply put, is the creation and sharing of content around the Internet to drive leads and positive business outcomes. 

In other words, creating and sharing content that your prospects search the Internet for at times when they are looking to make a purchase or buying decision.  

But what if you just don't have the time and/or resources to create the right kind of content?

Curate content! And here's how >>>>
In-depth look at the four most common ways to obtain online content. Download this free ebook to learn which content marketing curation method is right for your organization!
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SEO and Your Small Business: Finding Digital Success

Owning a business in the 21st century means that you need to mindful of the Internet. You need to have a presence on the Web, and you also have to learn how to use it as a tool to reach out to your target audience. As an entrepreneur, you’ll have to maintain a balancing act between your storefront and digital front, and understanding SEO can help you tackle your Internet-based initiatives.

What is SEO, you ask?

Let's take a look:
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3 Actual Blogging Benefits For Your Small Business

Somewhere along the line, many business owners developed the misconception that blogging was just something you needed to do for your business. With this mindset, the quality of the content that they churned out or the frequency of how often blog posts were published did not matter. This mentality is why so many business blogs fail!

If you really want your business blog to be successful, you need to understand the benefits that it can provide to you. To help motivate you to make your blog an integral part of your content marketing strategy, here are 3 actual benefits that your business will gain from blogging:
If you have been skeptical about starting a business blog, here are 3 actual blogging benefits that your business will gain from having a blog.
Christian Abbas's profile photoTatjana Starc's profile photo
Very useful article :)  It baffles me how many businesses have no blog at all! +DigitalSherpa 
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3 Smart Ways to Market Your HVAC Business on Facebook

Even though you may have taken the time to create a business Facebook page for your HVAC company, that doesn’t necessarily mean that you are active on the social media site. The most successful businesses on Facebook continue to find creative ways to engage their audiences and call attention to their brands.

Here are 3 out-of-the-box ways that you can promote your HVAC business to not only inspire engagement, but also to position yourself as a memorable, authoritative brand in your industry:
Take advantage of these creative HVAC marketing tips to help your HVAC business stand out on this powerful social media site.
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Are You Using These 3 Hidden Features of Google Analytics?

Your ROI is based on the effectiveness of your content marketing strategy, and there’s no better way to assess it than through Google Analytics. Whether your main KPI is your conversion rate, number of downloads, or bounce rate, Google Analytics can help you identify problem areas in your marketing plan.

But how much do you really know about Google Analytics? You could be just scratching the surface in terms of unlocking its full potential as a marketing tool.

Click here for three features you might not be using regularly (but should tap into as soon as possible):
3 amazing Google Analytics features your small business should be using!
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Create A Beautiful And Functional Small Business Blog With These 5 Design Essentials

These days it seems that just about every business has a blog, so what are you doing to help your business’s blog stand apart from the crowd?

Good blog design is one of the best ways to separate your brand from the competition; however, everyone seems to have an opinion of what a well-designed blog looks like. We recommend letting the user experience drive how you design your blog, placing emphasis on the ease of navigation.

With this in mind, here are 5 design features that absolutely need to be a part of your business blog:

1. Visually Appealing, Yet Clear Website Navigation

The best small business blogs out there embrace object-based navigation, which essentially spells out the site’s navigation like a table of contents, making it extremely easy for the user to find the type of content that he or she is looking for.

For our complete list of design blog essentials, head on over to:
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Content and Social Media Marketing For Small-to-Medium Sized Businesses.
The DigitalSherpa product includes content creation, content distribution, social platform integration, and social networking training and support for your the website of your business.

It takes the risk and complexity out of Internet/Social Media marketing, creating a new kind of Internet marketing presence for your business.

The program is designed to:
- Improve visibility on Google and other search engines
- Increase web traffic
- Simplify regular content creation and distribution to enhance connections with prospects and local communities
- Turbo-charge referral networks and drive leads
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