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How Social Media Marketing Can Improve Your Relationship With Your Apartment Residents 

As a property manager or owner of a multifamily property, resident retention is something that is constantly on your mind. Have you considered using social media marketing as a way to bring your apartment community together?

While you might think of social media as a way to promote your apartment community, it can prove to be an equally as powerful tool for enhancing your relationship with your residents. Most people want to feel a sense of community in the place that they choose to live, and you can use social media to cultivate a great community atmosphere that is attractive for both existing and prospective residents.

Here are some ways that you can use social media to strengthen your relationship with your residents and help retain them at your property:

http://www.digitalsherpa.com/blog/how-social-media-marketing-can-improve-your-relationship-with-your-residents/
Social media marketing is a great medium to strengthen relationships with your apartment community residents.
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5 Google+ Tips for Your Apartment Complex

Sure, you’ve probably launched your apartment community on Facebook, Twitter, and LinkedIn, but if you really want to optimize SEO for local search, you need to create a Google+ page for your property. Different than other social media sites, Google+ offers a space to find information that is relevant to you and share it with those that have the same interests. Since this content is not shared with every single person on your virtual friend list like on other social media sites, Google+ can allow businesses to bring their brands closer to existing and prospective customers in a way that other social networking sites can not.

Prospective renters are relying on local search to find their ideal apartment communities, and having a Google+ page for your multifamily property can help you climb significantly in search results to drive more traffic to your property. The key to a successful Google+ strategy for any business, especially one in the multifamily housing industry, is to optimize your Google+ profile. Here are 5 essential Google+ tips for your apartment community to get the most from having an active presence on this site:

http://www.digitalsherpa.com/blog/5-google-tips-multifamily-housing-industry/
Google+ can play a critical role in helping you to nail your local search strategy! Here are 5 Google+ tips specific to the multifamily housing industry.
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5 Ways Your Apartment Community will Realize Value from Social Media Marketing

Have you been tossing around the idea of launching your apartment community on social media, but just haven’t gotten around to it yet? Considering that 74 percent of online adults use social media, having a presence on popular social networking sites such as Facebook and Twitter can be a very effective way to create awareness for your property and stay connected with your residents.

It’s even more critical that your apartment community has an active social media presence if your goal is to attract Millennials. What makes marketing to Millennials different than other demographics is that they want to be part of the conversation, not simply marketed to. With this in mind, social media is the perfect marketing approach to take.

If you need further convincing that social media is right for marketing your multifamily property, here are 5 ways that being active on sites such as Facebook, Twitter, and Instagram can deliver real value:

http://www.digitalsherpa.com/blog/5-ways-apartment-community-will-realize-value-social-media-marketing/
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Local Business Listings: A Brief Guide to Online Directories

Local business listings have come a long way since the days of the yellow book. While you could still look up a company in one of these old fashioned resources, local business listings have become more prominent on the Internet. That being said, it’s critical to make sure that your company is front and center in search results.

But what exactly are online local business listings, and how do they tie into your overall marketing strategy?

Let's take a look: http://www.digitalsherpa.com/blog/local-business-listings-brief-guide-online-directories/
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What You Need to Know About Google’s New Mobile Update

Well, folks. No surprise here. Google has changed its search engine algorithm yet again, and this time its to give preference to mobile friendly web design.

The change to the algorithm is effective today (April 21st) and will factor in the following criteria when ranking your website:

Has your overall website design been optimized for mobile viewing?
Do your landing pages and CTAs take into account how the mobile viewer will experience the content?
Have you optimized your business blog for mobile viewing?
If you thought Google’s former Panda and Penguin updates were huge, you should know that this new update that rewards mobile friendly sites will have a much larger impact on how search rankings are determined.

Fortunately, Google has done a phenomenal job alerting marketers and website owners of this new change, starting this communication back in February when the change was announced on its Webmaster Central Blog. Google also offers a number of tools to test the mobile friendliness of websites, such as the Google Mobile Friendly Test.

If you run the test and find that Google does not consider your website to be mobile friendly, you have 3 basic options to optimize your website to accommodate the mobile viewer:

1. Responsive Website Design

Of the three choices available, Google gives preference to this design pattern. The reasoning behind this? Instead of making two copies of the same website, responsive design only uses 1 URL and automatically adjusts its formatting depending on how the website is viewed (desktop, smartphone, or tablet) to ensure the optimum viewing and navigating experience.

2. Dynamic Serving

While this type of website design also just uses 1 URL, it does use a different HTML. With dynamic serving, user-agents will determine what type of device the user is viewing your website from and will make adjustments accordingly. The downside to dynamic serving is there are often a number of errors that occur with the user-agent detection of the device being used.

3. Mobile Website

A mobile website is a copy of your traditional website, but has a different URL. This can create a disruptive experience for your viewer, especially if he or she visits a mobile link from a desktop computer or vice versa. While this format is compatible with Google’s new criteria, it’s not preferable.

While these new changes to Google’s search algorithm may be very alarming to some marketers and website owners, we think the overall change will actually be a very good one. The number of users accessing the internet from a mobile device is growing tremendously, and this algorithm change is to meet the needs of today’s online consumer and will encourage many businesses to modernize their websites in order to compete.

http://www.digitalsherpa.com/blog/need-know-googles-new-mobile-update/
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Interviewing Blog Writing Services? 5 Questions to Ask

As a business owner, you’re already pressed for time, so how in the world are you expected to add blogging to your “to do” list? It can be easy to become frustrated when taking a look at your competitor’s blog and seeing a new post published daily. I’m going to let you in on a little secret though. Your competitor, like you, doesn’t have a spare moment to waste and has likely enlisted the help of blog writing services to keep its widely-read business blog maintained.

Understanding that efficiency is key to running a successful business, many business owners today are choosing to outsource their blogging efforts. As a result, there are a lot of blog writing services that are popping up, and as you can imagine, not all of them will deliver stellar results. If you are considering outsourcing your business blog, here are 5 important questions that you absolutely must ask:

http://www.digitalsherpa.com/blog/interviewing-blog-writing-services-5-questions-ask/
Here are 5 questions that you must absolutely ask before choosing blog writing services for your small business blog.
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How to Use Twitter as a Customer Service Tool for Your Apartment Community

We recently shared 4 useful tactics for launching your apartment community on Twitter, and hopefully you’ve already taken advantage of these tips to create a presence for your property on this social media site.

So once you’ve created a Twitter profile for your apartment community, how should you go about using the site? If you’re interested in standing out from your competition, a unique strategy is to use Twitter is a customer service tool. If implemented correctly, your residents will love the ability to chat with you online about an issue they are having versus track you down with a phone call. Offering stellar online customer service is also a great way to win over prospective residents as well!

Here is how your apartment community can successfully use Twitter as a customer service tool:

http://www.digitalsherpa.com/blog/use-twitter-as-a-customer-service-tool/
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How Your Apartment Community Can Benefit From Outsourcing Reputation Management

With so many apartment communities for renters to choose from, what really sets your community apart from the competition? While there can be many factors that can play into this decision, nothing influences the appeal of your property more than its reputation.

Click here to learn more: http://www.digitalsherpa.com/blog/apartment-community-can-benefit-outsourcing-reputation-management/
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How Can Your Apartment Community Benefit From Having a Blog?

Blogs are just for those that are interested in finding a new recipe or learning about the latest interior design trends, right? While there are a number of blogs on the web that are centered around those two topics, there are so many more reasons why people choose to read a blog.

Did you know that 39 percent of internet users (approximately 57 million American adults) read blogs regularly? As a property manager or owner of a multifamily property, that statistic alone should tell you that there is an audience that would read your blog. But establishing and maintaining a blog for your apartment community can do so much more for you property than just delivering intriguing content to your readers.

Here are several ways that your apartment community can benefit from having a blog:

http://www.digitalsherpa.com/blog/can-apartment-community-benefit-blog/
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10 Mind Blowing Video Marketing Statistics For Your Small Business

If you want to mix up your content strategy, why not consider incorporating video content? In the past, the idea of creating a marketing video was often an expensive endeavor. However, with resources such as Instagram Video and Vine, brief, high quality videos can now easily be shot from your smartphone for free.

For those that are on the fence about using video content to engage an audience, here are 10 mind blowing video marketing statistics to make you think otherwise:

http://www.digitalsherpa.com/blog/10-mind-blowing-video-marketing-statistics-for-your-small-business/
Are you looking for a way to mix up your marketing strategy? Here are 10 mind blowing video marketing statistics to encourage you to give video a try.
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What Can You Learn From a Noteworthy Content Marketing Blog?

Every marketer likes to think that he or she has the perfect content marketing blog. However, there are hundreds of these types of blogs across the Internet, and they all claim to provide helpful information. As a small business owner, you might find it downright overwhelming.

That being said, you could already be asking yourself, “Is it worth reading a content marketing blog?”

Yes, and here's why: http://www.digitalsherpa.com/blog/can-learn-noteworthy-content-marketing-blog/
How taking time to stay up to date with content marketing blogs can help your small businesses online strategy.
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How to Outsource Writing to a Reliable Content Marketing Company

As a busy entrepreneur, it may be ideal for you to outsource writing, but how do you find the right people for the job? While the decision to outsource writing can save you time, it can backfire if you don’t recruit reliable individuals. Here are five qualities to look for in a content marketing agency that provides writing services: 

(Click on link for full article) http://www.digitalsherpa.com/blog/outsource-writing-reliable-content-marketing-company/
Is your small business blog looking to outsource writing? Here are 5 ways to find a reliable content marketing agency to help you!
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Content and Social Media Marketing For Small-to-Medium Sized Businesses.
Introduction
The DigitalSherpa product includes content creation, content distribution, social platform integration, and social networking training and support for your the website of your business.

It takes the risk and complexity out of Internet/Social Media marketing, creating a new kind of Internet marketing presence for your business.

The program is designed to:
- Improve visibility on Google and other search engines
- Increase web traffic
- Simplify regular content creation and distribution to enhance connections with prospects and local communities
- Turbo-charge referral networks and drive leads
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(800) 354-0234
Email
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Network Communications, Inc. 2 Sun Ct NW Norcross, GA 30092