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Digital Matchbox
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Digital Matchbox

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The SMART framework has proven to be effective in pretty much every goal-setting procedure for businesses, and social media is no exception. Learn how to set SMART objectives to guide your online marketing strategy:
Five simple words to guide your goal-setting process: specific, measurable, attainable, relevant, and time-bound. Here’s how to set SMART goals. #socialmediamanagement #socialmediamarketing
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Digital Matchbox

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Your actions on social media should be guided by an overall plan geared towards achieving specific and measurable objectives. Here’s how you can develop an effective social media marketing action plan for businesses:
A social media management action plan ensures that all your online activities supplement your overall brand growth strategy. Learn how to make one: #socialmediamanagement #socialmediamarketing
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Many social media marketers have to overcome the challenge of online community building for "boring brands", brands that you probably won't be including in your list of dream clients anytime soon. It's not an easy feat, but it's not impossible either! Hootsuite provides 6 tips for struggling business owners and marketers in building communities for boring industries.
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Is anyone else going crazy with all the Facebook changes recently? Don't worry, you're not alone. The good news is that you don't have to stay on top of ALL of these changes-- just a few vital ones. A prime example would be the updates on the Facebook Ads Manager. Don't miss Andrea Vahl's tour of the new FB Ads Manager over on her blog and navigate through the main changes like a pro:
Have you been using the new Facebook Ads Manager?  In this article I'll show you what's new with Facebook Ads and how to navigate the the main changes.
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Network with the best and the brightest social media hackers for a one-time event! Get your free tickets to the Social Hack NY today:
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Whether you are planning to get into social media consultancy or have already been in the industry for quite some time, you might find this article useful:
Being a social media consultant may not be as easy as you think. Here are some of the snags that come with the job — and how to get past them. #socialmediaconsultancy #socialmediaconsultant #socialmediastrategist
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Digital Matchbox

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FINALLY! We can now share photos and videos in both portrait and landscape orientation on Instagram. I am truly excited to see how individuals and brands will take advantage of this new update to bring their marketing creativity up a notch. (Plus, no one will get cropped out anymore in group photos! Hurray for easier sharing!)
Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always...
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"This is what I always say: if you want something bad enough, you need to work harder, but you also need to work faster. And when it comes to reacting, speed is everything."

As business owners, marketers, and disruptors, we may not be able to anticipate what's coming, but we can keep pushing to become the best version of ourselves. Sharing this beautiful article by Gary Vaynerchuk on preparing our businesses for the year to come:
One of my biggest pieces of advice in business is to be always looking ahead. You want to always have your end game in mind to make sure that every action you take maps to that end. I like to call that reverse engineering. If you make sure to consistently have your goals in mind, you can hold your...
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In my latest blog post, I talk about the defining traits of a great social media manager. Find out if you have any (or all) of these characteristics - read on:
In the ever-growing world of social media managers, how can you stand out? By fully embodying these characteristics, that’s how. ead more: #communitymanager #socialmediamanager
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Digital Matchbox

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In my latest blog post, I talk about the important attitudes, knowledge, and skills that a professional social media consultant must possess. Be on your way to becoming a true expert -- read on:
Here’s a comprehensive guide to the attitudes, knowledge, and skills you need to equip yourself with to become a pro at social media consultancy. #socialmediaconsultancy #socialmediamarketing #socialmediamarketingstrategy
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Digital Matchbox

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Don't you just feel the same way? But hang on and don't fret-- We're already so close to the weekend!
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Digital Matchbox

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In my latest blog post, I took some time to talk about the different hats that a social media consultant wears. Believe me, a consultant’s work isn’t even half as simple as it may seem. 
Ever wonder exactly what a social media consultant does? Here’s a list of the tasks the job entails, in a creative and easy-to-remember format. #socialmediaconsultant #socialmediajobs #socialmediasites
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Have them in circles
209 people
Zach walker's profile photo
Ed Berg's profile photo
Murad Khan's profile photo
Shawn Martin's profile photo
Contour Tomas's profile photo
Jamar Jenkins's profile photo
Eileen Robinson's profile photo
Heather Santo's profile photo
Joe Ramirez's profile photo