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DigitalCrew
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The Smarter Crew
The Smarter Crew

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The growth of online sales in China has been slowing down, and Alibaba’s ‘New Retail’ concept is being touted as the model that will shape the future direction of e-commerce in China. Read our post for more details.
http://buff.ly/2s4gpdS
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Programmatic or automated advertising is growing in popularity in China, but is not the same as in the west. Find out what you need to know about programmatic advertising in China.
http://buff.ly/2tDghyf
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To reach consumer audiences in China it’s important to understand the popularity of WeChat, and how and why it is used. Check out our brief guide to understanding customer behaviour on WeChat.
http://buff.ly/2r8hjRH
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WeChat recently launched a new search feature that produces search results from within the app itself, in a ‘walled garden’ approach. Read how this feature could affect China digital advertisers.
http://buff.ly/2swBGsS
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At Double 11 last year, eight million people in China used Alibaba’s virtual reality (VR) technology to browse and purchase products in major stores. Could this be the future of online retail?
http://buff.ly/2s7GK6P
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Meipai is China’s most successful video messaging app. Find out how you can make use of this app to connect with target audiences and market your brand in China.
http://buff.ly/2rMs8sC
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Live video streaming has been rapidly growing in popularity in China lately, particularly amongst the under 35s. Read our brief guide to using live streaming for digital marketing in China.
http://buff.ly/2pCtlq4
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Many Australian property agents are making the most of WeChat to market and sell to Chinese investors, often with considerable success. Take a look at our post for more info on this.
http://buff.ly/2q2VFAB
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The Dragon Boat Festival is happening on May 30 in China. Read how brands can make the most of this occasion and of China’s tradition of gift-giving to enhance their marketing.
http://buff.ly/2pBcVgr
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A number of internationally successful companies have failed to gain traction in China’s markets – in many cases due to failure to adapt. Our article has more on this topic.
http://buff.ly/2p5yfIn
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