"Svalbard, Norway is known for it's splendid Arctic scenery, frigid weather and polar bears. But it wasn't always like this. In a study published recently in Geology, researchers announce the discovery of a fossilized tropical forest in Svalbard.
Chris Berry and other researchers from Cardiff University found tropical tree stumps--the remains of an ancient tropical forest--during field work in the frigid latitudes.
380 million years ago, the continents were in vastly different places. The solid part of the Earth that we live on is broken into sections called tectonic plates. Over time, these plates move, pushed around by the Earth's mobile interior. Svalbard was near the equator 380 million years ago. (Watch this great animation to see where your home was back then.)
The fossilized tree stumps found by the researchers were lycopsids, early trees that are related to club moss.
Scientists think that the explosive growth of these trees during this period helped to reduce the amount of carbon dioxide in the atmosphere.
“During the Devonian Period, it is widely believed that there was a huge drop in the level of carbon dioxide in the atmosphere, from 15 times the present amount to something approaching current levels," Berry said in a statement. “The evolution of tree-sized vegetation is the most likely cause of this dramatic drop in carbon dioxide because the plants were absorbing carbon dioxide through photosynthesis to build their tissues, and also through the process of forming soils.”
Today, Svalbard's frigid temperatures have made it very attractive to biologists, who took advantage of the cool climate to refrigerate the Doomsday Seed Vault, a repository of seed samples from around the world. The first withdrawal from the vault was made this year in response to the ongoing conflict in Syria, and surely more will come soon as climate change continues to impact both wild plants and agricultural crops around the world.
“It’s amazing that we’ve uncovered one of the very first forests in the very place that is now being used to preserve the Earth’s plant diversity,” Berry said."
'Content Shock' has become the new 'Algorithm Update': the perfect excuse for any decline in web traffic to your content. "There's just too much content out there!" you say, "It's information overload!"
What if I told you, though, that Content Shock doesn't really exist, after all? That in fact, the real reason you're losing traffic is because your content is 'shockingly' uninteresting, and that this has only been made more obvious due to the growing deluge of low quality content on the web?
Would you even know how to tell the difference between excellent content, the kind that gets noticed even in a crowded market, and poor or mediocre content that vanishes into the 'Sea of Sames'? If not, are there any useful tips and insights for spotting the differences?
Are we, in fact, 'All Publishers Now', as some content marketers go so far as to claim, or is content marketing becoming just the latest meaningless buzzword?
Read More: http://goo.gl/kAPlKy
#ContentMarketingTips #ContentMarketingStrategy #ContentShock
- Sales LabPresident, present
- Washington Academy of Sciences, Web Managers Roundtable, Planphoria, Magicsoft, Architech, Catapult Technology, Micro Focus, Novadigm, McCaw/CellOne
- Hamilton College
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