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Diane Rayfield
Attended Eastern Illinois University
Lives in Riverside, IL
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Diane Rayfield

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A Complete Guide to Creating Awesome Visual Content: #content #contentmarketing #seo
The push for visual content seems is only getting stronger. Here are some of our favorite ideas, tips, and tools to help produce great images.
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Diane Rayfield

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7 Ghastly Mistakes that Can Turn You into a Ghost on Facebook
For a lot of small businesses, the challenge of building and maintaining an active community on Facebook is scary enough on its own.

Combine that with some of the recent stories about the death of organic reach, and the tales of a mysterious News Feed algorithm, and you might have nightmares too.

But before you crawl under your covers or go to sleep with the lights on, here’s some good news:

Building an engaged community on Facebook doesn’t have to be a horror story. Even with the decline in organic reach, with the right plan, you can get your business to show up on Facebook and avoid turning into a ghost.

Here are 7 common mistakes you’ll need to avoid..

Get the details! 
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Diane Rayfield

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Ever hear, "I just don't GET Pinterest"? Chances are, you were talking to a man. Why isn't it catching on with men in America, when it is in other countries? How can we help our XY-chromosomed pals get as hooked as we are?

Read it now:
Pin to read later:

Some fellas to follow on Pinterest (thanks, +Peg Fitzpatrick , +Katherine Kotaw and +Tina Gammon ):

+Jeff Sieh 
+Guy Kawasaki 
+Thomas Hawk 
+Trey Ratcliff 
+Paul Biedermann 
+martin shervington 
+Daniel Bear Hunley 
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Diane Rayfield

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Are you a LinkedIn Rock star or a Wannabe? Here's how to rock your profile with the best of them. #LinkedInTips  
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Diane Rayfield

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What Every Marketing Department Needs to Know About Google+ | #googleplustips  

The world of social has collided with the world of SEO, and the result is the ability for the Google+ community you form around your brand to amplify your content into Google Search.
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Diane Rayfield

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Great insight and some unexpected responses on the best social media tools for 2015:
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Diane Rayfield

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Good stuff all starts with strategy. 
Social media has had such a strong impact on B2B and B2C marketing that the role of the SM Strategist is one of the most sought-after positions around. A great Social Media Strategist can take a bran…
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Diane Rayfield

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Nice infograph with good stats and info regarding the perks of Google+ for brands and businesses.
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Diane Rayfield

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The Rise of Office Ambassadors and Social Media Influencers
2 types of influencers are emerging, Office Ambassadors (also called Office Influencers), and the Social Media Influencer Reporters (SMI Reporters).
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5 Power Tips for Writing Killer Blog Headlines for SEO and People
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Book mark this! > Updated Guide to All Social Media Image Dimensions #SocialMedia
Want your social media pages to look slick & professional? This updated guide to the latest social media image dimensions will help you get there.
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Diane Rayfield

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Unlock the power of hashtags with this: A Scientific Guide to Hashtags: How Many, Which Ones, and Where | #socialmediamarketing  

Research says you should be using hashtags.

If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. 
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Social Media Marketing Strategist, Social Media Marketing Consulting and Social MediaTraining. Founder of Harp Social, a full service social media agency.
Social Media Marketing, Facebook Marketing, Content Marketing, Online Personal Branding, Social Media Training
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Riverside, IL
Naperville, IL - Chicago, IL - Riverside, IL
Vivacious Social Media Strategist | Forbes Top 50 Social Media Power Influencer | Helping brands leverage social media
Social Media Marketing Strategist

Identified by Forbes as one of the Top 50 Social Media Power influencers and SEO Blog Daily as one of the “top 25 social media experts to follow”, Diane Rayfield is a recognized authority regarding Social Media Marketing. Her social media expertise is fortified with over 20 years of marketing, advertising and branding success for B2B and B2C clients through her agency background.

Founder and CEO of Harp Social, a full-service social media marketing agency owned by Harp Advertising + Interactive.

Formally trained and certified in Social Media Marketing with International Social Media Association, Diane specializes in social media strategy, strategic content marketing, social media monitoring, metrics, engagement, training and speaking.

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Forbes Top 50 Social Media Power Influencers
  • Eastern Illinois University
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Diane Harp
Diane Rayfield's +1's are the things they like, agree with, or want to recommend.
Ray-Ban Sunglasses - Free Shipping & Returns | Sunglass Hut

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Women's Golf Networking Events, Social Golf, Ladies Business Golf Clinic...

Join Women on Course and network for golf and business. Enjoy featured events with speakers and demonstrations plus food wine prizes and mor

7 Eye-Catching Email Subject Lines to Catapult Your Open Rates

Craft powerful, eye-catching email subject lines that grab your reader's attention, increase your subscriber's engagement & catapult your op

The Social Media Marketing Blog: This Week in Social Media – 4/17/2013

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10 brands making great use of Tumblr

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What Is Graph Search?

Facebook's technology for finding people and things that are socially connected

Holy SMOKE! Pinterest Is The Fastest Growing Site Ever

It passed 10 million unique monthly visitors in only 9 months.

22 Twitter Pearls from Day 1 of #SMWF

A curated collection of social media marketing sage advice from #SMWF keynote speakers!

Harp Social | Your Brand. Amplified™ | Chicago Social Media Marketing Co...

Harp Social is a full-service, social media marketing agency specializing in Facebook, Twitter and WordPress for businesses. Our ISMA certif

3 Big Reasons to Convert to Pinterest for Business

Pinterest for Business just launched. See what's new and why you should convert your account.

Shoes to hurt for, but are they worth the pain?

Read about how shoes can cause problems for women's feet in the Loyola Medicine Healthy Living blog.

5 Tips to Increase Your SEO with Pinterest — Amy Porterfield

Increase SEO Using Pinterest. Pinterest is now one of the fastest-growing and most popular social networking sites on the web. Though still

12 Critical Marketing and Sales Metrics You BETTER Be Tracking

Learn which quantity and quality metrics to use for better sales and marketing alignment.

Voice-Based Marketing Automation | Ifbyphone

Voice-Based Marketing Automation. Even when prospects begin research online, they frequently still need to talk to you. Research shows nearl

How to Schedule a Facebook Post

Learn how to schedule Facebook content either for the future or back in time using the new Facebook Scheduling feature.

12 Keys to Success on Twitter | Jeffbullas's Blog

Twitter was never designed to be a social network but it has become one. It is a social media channel that provides leverage and amplificati

Brands See Success on Google Plus

Brands are building up their followers on Google Plus, but are engagement levels up? A recent study claims they are.

Social Media MBA: Top Apps and Tools for Social Media Marketers

The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers