For a lot of small businesses, the challenge of building and maintaining an active community on Facebook is scary enough on its own.
Combine that with some of the recent stories about the death of organic reach, and the tales of a mysterious News Feed algorithm, and you might have nightmares too.
But before you crawl under your covers or go to sleep with the lights on, here’s some good news:
Building an engaged community on Facebook doesn’t have to be a horror story. Even with the decline in organic reach, with the right plan, you can get your business to show up on Facebook and avoid turning into a ghost.
Here are 7 common mistakes you’ll need to avoid..
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Some fellas to follow on Pinterest (thanks, , and ):
Research says you should be using hashtags.
If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags.
Identified by Forbes as one of the Top 50 Social Media Power influencers and SEO Blog Daily as one of the “top 25 social media experts to follow”, Diane Rayfield is a recognized authority regarding Social Media Marketing. Her social media expertise is fortified with over 20 years of marketing, advertising and branding success for B2B and B2C clients through her agency background.
Founder and CEO of Harp Social, a full-service social media marketing agency owned by Harp Advertising + Interactive.
Formally trained and certified in Social Media Marketing with International Social Media Association, Diane specializes in social media strategy, strategic content marketing, social media monitoring, metrics, engagement, training and speaking.
- Eastern Illinois University
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