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Diane K. Rose
Works at DKR Communications
469 followers|17,189 views
AboutPosts
People
Have them in circles
469 people
Judy Lee Dunn's profile photo
Joe Pulizzi's profile photo
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Work
Employment
  • DKR Communications
    Owner, 2010 - present
  • Syniverse Technologies
    Director of Public Relations, 2006 - 2010
  • Central Texas College & University of Maryland University College
    Associate Professor, 1998 - 2005
  • Lots more. Check out LinkedIn for the gory details.
Story
Tagline
B2B Communications That Make Sense
Introduction

THE PROFESSIONAL ME:

As the owner of DKR Communications, I help businesses — especially those in the B2B technology space — solve the puzzle of how to use traditional and digital communications to achieve revenue goals and grow thought leadership reputations. 

My 20+ years of real-world, hands-on experience includes:
  • Public Relations
  • Content Creation & Marketing Strategy
  • Message Development & Organizational Positioning
  • Internal Communications
  • Executive Communications
  • Media, Speech & Presentation Coaching
  • Social Media & Digital Marketing
  • Writing & Editing

I’d love to help your business meet its goals and solve its communication challenges. Learn more at www.dkrcommunications.com.

THE PERSONAL ME:

  • Always planning the next trip experience.
  • Always searching for the perfect bottle of red wine under $15 (research, research, research).
  • Always looking for an excuse to avoid dusting. 
  • Always having fun with language, grammar and spelling through my Facebook page Word Porn. FYI: Some posts can be a bit naughty. If easily offended by wicked language, you may not want to go there. ;)

Bragging rights
I know how to properly use a semi-colon.

Stream

Diane K. Rose

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Indeed.
People don't want to be barraged by numbers and statistics. Instead, connect with them on a personal level.
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Diane K. Rose

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Just as important: The habits of today's millennials are the habits of tomorrow's enterprise decision makers. 
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Diane K. Rose

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Is it bad form to post pieces about LinkedIn on G+?
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Tweets, Facebook and G+ posts, blogs. 
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Diane K. Rose

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Talking non-fiction stuff here. And the answer is "Well, yes." 
 “Do I need a ghostwriter for my book?” This is a question I am asked frequently by advisors. And the answer is, “no, not necessarily.”  But it does depend on many things, including: 1. Do you have  the time? 2. Would you enjoy doing it? 3. Do you have a natural talent for [...]
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Have them in circles
469 people
Judy Lee Dunn's profile photo
Joe Pulizzi's profile photo
Dr. William J. Ward's profile photo
Jon Buscall's profile photo

Diane K. Rose

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Semantics matter. Always. (And this doesn't mean that digital advertising has no role. Check out the stats of digital advertising in this piece from +Mitch Joel.)
I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising...
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Diane K. Rose

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Smart advice from +Jill Van Nostran
 
New blog post from me on good #PR during #security flaws. Like #heartbleed:
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Thank you, Diane.
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Diane K. Rose

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Smart stuff from +Daria Steigman. Read this.
 

Have you checked your profile settings lately? Here's a great summary of what's been changing and why you need to pay attention.
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Diane K. Rose

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"An -er position is a dangerous one to adopt. It relegates your brand to subordinate status compared to the brand used as your reference point – and it tells customers that your brand possesses only comparative value, rather than having its own inherent value."
Don't describe your company as a cheap-er, fast-er, or bett-er version of a more famous brand.
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