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The Design Edge
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When the world’s largest home improvement specialty retailer requests a product packaging redesign to guarantee shelf space for a new product, it’s easy to say YES first… and then figure out how to meet the new requirements later.

That was the case for True Hue, LLC when The Home Depot® was interested in introducing  its SureSwatch® Paintable Clear Film, which lets consumers visualize paint colors on their walls without leaving messy test patches behind. TrueHue asked The Design Edge to help develop eye-catching prototype packaging for the product, and then, at the retailer's request, to redevelop the prototype package so the product could be sold for under $1.

SureSwatch launched in 2013 and sales continue to increase as product awareness builds...especially with the addition of the new SureSwatch 3-pack in 2015, which is now available in all Home Depot stores across the country.

Read more about how The Design Edge helped TrueHue develop creative packaging to paint a brighter future.

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How does a leading paperboard packaging company that works with some of the biggest names in retail and product manufacturing—including Procter & Gamble, Disney, Wal-Mart, Lowe’s and Target—showcase its own brand?

We were happy to partner with Solon, Ohio-based CardPak to help develop a unique way for its sales team to showcase the CardPak brand and demonstrate a variety of its consumer packaging solutions.

Together, we developed a distinctive three-piece promotional package that CardPak introduced at Pack Expo trade show in Chicago. The result: Rave reviews from both the CardPak sales force and show attendees, and a big boost for brand recognition.
Read more about how The Design Edge helped CardPak promote out-of-the-box thinking and cross-market selling.

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Design Edge Celebrates 25 Years!

The Design Edge is celebrating 25 years in business. Since we began in October 1989, a lot has changed. However, our founding principles of value, integrity and commitment remain the same.

These principles build the foundation for the trusted, long-term business partnerships we maintain and for the work we deliver. From traditional marketing communications to digital and multi-media promotions, our creative materials build brand recognition, and convey the beauty, value and benefits of our customer's products/services.

We’re excited to be celebrating our 25th anniversary and grateful that we’ve had many terrific clients with us along the way.

Visit our website to learn more.

25th Anniversary Announcement.
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