- The Blake ProjectBrand Consultant, present
- Saatchi & Saatchi, Idea Connections
I began my career as a broadcast journalist. Ventured into the PR and Advertising Agency worlds. My focus now (and has been for some time) is on the discipline of branding. At The Blake Project I enjoy helping large and small growth oriented companies design, manage and build brands that drive revenue through differentiated customer experiences.
That could mean delivering one or more of the following: brand audits, brand research, brand strategy, brand (re)positioning, brand architecture, brand identity, brand management, brand measurement, brand licensing, brand extension, brand education, internal brand building, brand building on the Internet/social media and international speaking engagements with an emphasis on branding. We also help with customer touchpoint design.
Our clients include Abbott Labs, GE, Unilever, Philips, National Parks Service, Wyndham Hotels, Darden Restaurants (Olive Garden, Red Lobster etc.), Johnson & Johnson, American Express, the NBA's Utah Jazz, and many other respected organizations.
I am most interested in expanding my universe of great people. Our blog, BrandingStrategyInsider.com has been a great tool for this.