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Derek Smith
Works at Element Three
Attended Indiana University Bloomington
Lives in Indianapolis, Indiana
213 followers|10,268 views
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We're more connected than ever yet many people feel dissatisfied with their experiences on Facebook or Twitter, writes +Ben Wachtel. How should this realization affect your marketing strategy? Watch Ben's Tactical Thursday video to find out.
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Derek Smith

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In my latest post, I give some best practices for collaborating on a blog post with another writer.
Blogging is typically a solo affair but occasionally we work together. Here are some best practices for blog collaboration.
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Derek Smith

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+Daniel Fahrner writes about the concept of "culture-powered marketing," the culture of SmallBox and his love of music in his guest post for +Element Three.
Dan Fahrner of SmallBox will speak at our conference this summer. Read why you should put your message in the hands of brand ambassadors.
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Digital Strategist +Kyler Mason talks about URL redirects in today's Tactical Thursday video. 
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+Krisin Pruis writes about 6 personality types you'll commonly find in a marketing agency: the Wallflower, Idealist, Jokester, Numbers Enthusiast, Socialite and Queen Bee.
Element Threes identifies 6 personality types often found a creative marketing agency. Can you identify these personality types in your company?
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Derek Smith

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Most #LinkedIn company pages are boring. +Ben Wachtel cites 5 pages that are worth imitating.
It's easy to be boring on LinkedIn. But these five pages stand out. Your company's page should emulate the way these pages reflect the brands they represent.
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+Ceverly Strand explains how we can learn from our mistakes when it comes to marketing strategy.
It's time to start focusing on what we got wrong so we can focus on getting things right. Learn how failure can improve your marketing strategy.
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+Adam Snyder takes a look at The Masters as the "Super Bowl" of golf and what it means for luxury branding.
The Masters is the Super Bowl of golf and luxury brand marketing. Read how luxury brands position themselves at this prestigious event.
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"Brands have a pulse... They have the ability to connect to people and the ability to close themselves off from the world," writes +Bethany Shepard. So does your #brand  have a pulse?
Today's most powerful brands have one thing in common: a pulse. They embrace their humanity and cater to human needs with beliefs, values and personality.
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+Eva McKnight discusses her role as a PR and Content Specialist at +Formstack and gives some best practices for engaging an audience in her first post for +Element Three.
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In his circles
173 people
Have him in circles
213 people
Leah Beatty's profile photo
Mitchell Causey's profile photo
Brett Reifers's profile photo
Mark McCullough's profile photo
Aaron Cook's profile photo
Work
Occupation
Internet Marketer
Skills
Content Strategy; Blogging; Social Media
Employment
  • Element Three
    Content Strategist, 2013 - present
  • digitalrelevance
    Inbound Marketing Consultant, Content Strategy, 2012 - 2013
    Develop and execute custom content strategies for enterprise and mid-market clients. Responsibilities include researching clients' competitors, content topics and customer segments; delivering content recommendations and managing content production
  • digitalrelevance
    Search Media Editor, 2011 - 2012
    Coordinated content production for a marketing team with a portfolio of enterprise and mid-market clients. Responsibilities included writing, editing, contributing to the overall marketing strategy, participating in client meetings, and creating custom deliverables for clients in areas like social media marketing
  • Greenfield Daily Reporter
    Business Reporter, 2006 - 2011
    Served as the business reporter at this daily newspaper near Indianapolis. My beat included Eli Lilly and Company, Ener1, Covance and Elanco.
  • Kokomo Tribune
    Business Reporter, 2002 - 2006
    Served in several different beats at this newspaper about an hour north of Indianapolis. Covered Chrysler, Delphi and other organizations in Howard and surrounding counties.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Indianapolis, Indiana
Previously
Kokomo, Indiana - Austin, Texas - Abilene, Texas - Lakenheath, England - Bossier City, Louisiana - Bloomington, Indiana - Okinawa, Japan - Victorville, California - Fort Worth, Texas
Contact Information
Home
Email
Story
Tagline
Content Strategist at Element Three
Introduction
I've worked in Internet Marketing for two Indianapolis companies, first at Slingshot SEO/digitalrelevance and now at Element Three. I previously worked as a business reporter at a couple of different newspapers in Central Indiana.
Bragging rights
Wife, two daughters
Education
  • Indiana University Bloomington
    English, 1993 - 1997
    Studied English Literature, Shakespeare and Dante; Minored in Classical Civilization; Also studied Journalism and Psychology
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
Derek Smith's +1's are the things they like, agree with, or want to recommend.
Tactical Thursday: The Sociology of Social Media
info.elementthree.com

We're not wired for 24/7 connection so social media can let us down. Ben Wachtel discusses the latest research in how we relate on social me

LinkedIn Company Pages You Should Copy
info.elementthree.com

It's easy to be boring on LinkedIn. But these five pages stand out. Your company's page should emulate the way these pages reflect the brand

Best Practices for Blog Collaboration
info.elementthree.com

Blogging is typically a solo affair but occasionally we work together. Here are some best practices for blog collaboration.

Why Mistakes Can Inform Your Marketing Strategy
info.elementthree.com

It's time to start focusing on what we got wrong so we can focus on getting things right. Learn how failure can improve your marketing strat

Put the Message in the Hands of Brand Ambassadors
info.elementthree.com

Dan Fahrner of SmallBox will speak at our conference this summer. Read why you should put your message in the hands of brand ambassadors.

What The Masters Means For Luxury Brand Marketing
info.elementthree.com

The Masters is the Super Bowl of golf and luxury brand marketing. Read how luxury brands position themselves at this prestigious event.

Tactical Thursday: Implementing 301 Redirects
info.elementthree.com

Kyler Mason talks about implementing 301 redirects in today's Tactical Thursday video. Learn how redirects can make or break your new site.

Does Your Brand Have a Pulse?
info.elementthree.com

Today's most powerful brands have one thing in common: a pulse. They embrace their humanity and cater to human needs with beliefs, values an

6 Personality Types You'll Find in a Marketing Agency
info.elementthree.com

Element Threes identifies 6 personality types often found a creative marketing agency. Can you identify these personality types in your comp

A Beginner's Guide to Google Trends
info.elementthree.com

Google Trends allows you to see search patterns at a global, national or local level. Read our beginner's guide for Trends.

Brand Engagement Isn't a One-Way Street
info.elementthree.com

Eva McKnight of Formstack will speak at Go Inbound Marketing 2014 in June. We talked about brand engagement and Formstack's unique culture.

Tactical Thursday: Content and Design Collaboration
info.elementthree.com

Designer Jenny Tod and Copywriter Thomas Wachtel discuss content and design collaboration in today's Tactical Thursday video.

What Fred Jones Taught Me About Brand Storytelling
info.elementthree.com

Everyone has that one story they love to tell. Take this to heart in your brand storytelling. Lead with that one story and stand apart from

The Perfect Mix of Stability and Brand Innovation
info.elementthree.com

In sports and in business, both brand innovation and stability are critical for your team's success.

Design Can Influence So Many SEO Factors
info.elementthree.com

Lance Padgett discusses the Hummingbird algorithm update and his role at Formstack. Learn how Design influences SEO factors.

Should My Website Go Mobile?
info.elementthree.com

Find out if it's time to optimize your website for mobile—take a look at your audience and improve growth.

Tactical Thursday: Form and Content Alignment
info.elementthree.com

Brand researcher Bethany Shepard describes what can happen when form and content are imbalanced. Learn about form and content alignment.

Starting the Website Redesign Process
info.elementthree.com

Your website is your online storefront. Jenny Tod shares some helpful tips for starting a website redesign process.

My Childhood Was a Lie: Matching Realism with Imagination
info.elementthree.com

When you're working on a creative project, there are always multiple ways to look at things. But sometimes it takes a lot of effort to ignor

Popular Search Engines of the World
info.elementthree.com

Google dominates search in the US but there are plenty of alternatives. Join us for a tour of popular search engines both here and abroad.