B2B Sales & Marketing Analyst, Managing Editor for The B2B Marketing Mentor
B2B marketing, content marketing, demand generation, SEO, lead management, inside sales
Analyst & Managing Editor, 2010 - present
Derek Singleton joined Software Advice after graduating from Occidental College in Los Angeles, California. At Software Advice, he manages content related to the CRM software market and reports on business-to-business (B2B) marketing technologies, topics and trends.
He has a particularly strong background in online marketing and content marketing strategies designed for B2B tech companies. Derek’s work has appeared in publications such as CIO, The New York Times, Huffington Post as well a variety of tech publications, including Sandhill, SYS-CON and ZDNet.