Boosting engagement on Google+ & so much more with +martin shervington +Suzanne Baracchini and +Charles Payet!
Here's the timestamp. Perhaps the most powerful bit is at the end, where Dr. Charles talks about how he connected with local people using Google+
. You may find an exciting announcement from Martin hidden away in this one too:0:02
Dr. Charles recaps last weeks episode Dental Social Media Marketing HOA Series #1
, introduces show #2 as well as the gusts!0:45
Introduction of the +Plus Your Business!
Academy. Full access the Academy Google+ Quickstarter Guide
Martin asks The Question, "What do you want when you are looking at marketing and business in general" The answer is, dentists want patients and business owners more generally want customers. 4:34
How are these patients arriving at your business? Basically, the website is the centrally important piece where visitors become customers through your conversion process.6:37
People naturally gravitate towards Google Search when looking for a business, and your business can appear in Search from several sources such as Google Local (now Google My Business), Google AdWords, your website or blog etc. 7:10
Martin brings in how +Google+
helps patients find your practice, and the importance of building relationships with these people.11:13
Suzanne talks about the need to find your passion, to help connect with a broader community of people to boost engagement. 13:50
Charles sparks the conversation about the importance of connecting with people, not marketing to them.15:28
Martin with the importance of people engaging your content, and information on social SEO
The Google AdWords conversation begins!
Martin talks about AdWords remarketing, and how it can be used to help hold your visitor's attention after they've left your site.19:35
Charles talks about his experience wasting money with a badly optimized AdWords campaign, due to an inexperienced campaign management company.21:09 +Jim Banks
is the Google AdWords Ninja!23:04
☆ Martin ties it all together
, with the connection between Google+ through to your website and then on into the AdWords Display network with remarketing campaigns to follow those leads generated by Google+ activity. ☆24:48
The AdWords model, basically what your dental practice needs to be doing in order to be successful using AdWords.27:20
Coming back to Google+ and social, Martin explains the relationships between the moving parts.30:20
What people can do today, to get started easily for local businesses in AdWords Express.35:58
Charles brings up a big question, which is how do dentists begin find the people
who they need to be connecting with.40:52
Martin talks about the need to properly manage Google+ circles, and recommends http://circlecount.com
as the place to start.41:20
✔ Martin announces an upcoming tool
, which is a cooperation between +CircleCount
and +Plus Your Business!
. The tool will allow people to search and find the right people for them, based on input criteria.43:38
Charles mentions next week's guest +Circloscope
to help clean out your circles.47:00
Martin gets a bit geeky, and describes the power of the plus one recommend feature. Also, Martin outlines the importance of building and maintaining top of mind awareness
with plus one/comment/share engagement on the posts of others.49:46
Take care not to do too much plus one/comment/sharing, because people can block or mute you. 52:10
Charles on the importance of adding value with comments and post sharing.
Charles shares a real world example of how his activity on Google+ led to his real world connection with over 1,300 local people who are potential new patients.
Martin explains what the next step is after finding these local people, and how to use Hangout and Hangouts on Air technology to be helpful and connect with these local people you've found through Google+.57:37
Suzanne adds an excellent idea for boosting local engagement in your practice.59:01
The wrap up remarks begin, with great tips and added value.1:01:38
Introduction to next weeks guest +NOD3x
with +Lee Smallwood
and +John Dietrich
to cover social discovery on Google+, and how to further build engagement around specific niche topics for your practice. #googleplustips #dentists #marketing