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Denny McCorkle
Works at University of Northern Colorado,
Attended University of Memphis
Lives in Greeley, CO
791 followers|281,297 views
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Digital Marketing Professor at UNCo ★ Personal Branding & Social Media Marketing Strategist ★ Blogger ★ Speaker ★ Geek for Creativity & Ideation ★ @DennyMcCorkle ★ +Denny McCorkle
Introduction
★ Teaching the strategic why-to & how-to of Social Media to develop a Digital Self Marketing Advantage for personal branding & job search (PB&J) ★

It is no secret that I love social media. I use it. I teach it.  I live it.

I began with LinkedIn for personal branding, became friends with Facebook, grew into Twitter and Google+ for social sharing, and now wave my geek flag at my blog: Digital Self Marketing Advantage.

Yes, I ♡ social media.

Honestly, I check my social media accounts more often than I check my email.

However, it is not for what you think.  

My love for social media is not for the number of followers, retweets, or blog comments. While those responses tickle a smile and energize my engagement, my true love for social media is simply an extension of my love for learning. My personal learning network is the secret to my secret social media success.

I absolutely and unequivocally love social media because it feeds my life-long passion for learning and provides me an opportunity to teach and share what I learn with others.

My academic career of teaching, research, speaking, consulting and course development has had an integrated progression from direct marketing in the 90s to e-Marketing in the 00s and now to Social Media Marketing in the 10s. 

Thank you WordPress, LinkedIn, Twitter, Google+, and Facebook.  You complete me.

I am available as a speaker for your club, conference, or business organization on topics related to social media marketing, personal branding, or job search. Contact or request to connect with me using: DennyMcCorkle@gmail.com.

★ Digital Marketing | Social Media Marketing | Content Marketing | Personal Learning Networks (PLN) | Personal Branding | Self-Marketing | Job Search Strategies | Skills Development | Career Advancement | Life-long Learning | Creative Thinking | Creative Problem Solving (CPS) | Ideation ★

I teach: e-Marketing, Social Media Marketing, Direct Marketing, Global Marketing Strategies, International Business, Marketing Problems/Management.

I enjoy (personal): foreign travel | kung fu/martial arts movies | Fat Tire beer | Chinese Pu-erh and Longjing tea | Indian Tandoori | Chinese pot stickers | Japanese Tempura | Dr. Pepper | global music | lucid dreams | yin yang | double happiness | wabi-sabi | Dilbert | Monty Python | David Letterman | Jimmy Buffett | Brit Rock | Beatles | Oasis | iPhone/iPad/iMac/Apple | Honda | China.

I enjoy (professional): social media marketing | content marketing | inbound marketing | direct marketing | e-marketing | global marketing | personal learning networks (PLN) | personal branding | self-marketing | skills development | creativity | innovation | creative problem solving (CPS) |  ideation | brainstorming | brainwriting | imagination | curiosity | serendipity | right-brained play.
 
I love: my wife and daughter.



Favorite iPhone/iPad Apps: Flipboard | Zite | Feedly | Twitter | LinkedIn | Google+ | Facebook | Instagram | Buffer | HootSuite | Google | Gmail | Kindle | Sonos | Pandora | Fandango | Netflix | Air PlayIt | Amazon | USA Today | Dropbox | Evernote | DocScanner | Camera+ | KeyRing | Skype | WeChat | Kayak | Whack Pack | Urbanspoon.

Favorite quotes:
  1. "Tell me, I'll forget. Show me, I may remember. But involve me, and I'll understand." Confucius

  2. “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein 

  3. “I use not only all the brains I have, but all I can borrow.” Woodrow Wilson

  4. “A foolish consistency is the hobgoblin of little minds.” Ralph Waldo Emerson

  5. “If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them.” Henry David Thoreau

  6. “Two roads diverged in a wood, and I - I took the one less traveled by, and that has made all the difference.” Robert Frost

  7. Every child is an artist. The problem is how to remain an artist once we grow up.”  Pablo Picasso

  8. "Consistency is the last refuge of the unimaginative." Oscar Wilde

  9. “The true object of all human life is play. Earth is a task garden; heaven is a playground.” Gilbert K Chesterton

  10. "Writing is like giving birth to a piano sideways. Anyone who perseveres is either talented or nuts." Flannery O'Connor

Bragging rights
(1) In June of 1983, I met James Bond, 007 (aka Roger Moore) while in Hyde Park in London. (2) In October 1983, David Letterman read and responded to my Viewer Mail letter on national televison. (3) In 1987, the Wall Street Journal mentioned my Direct Marketing course on its front page. (4) In 2009, I discovered social media. (5) In 2010 my daughter was born. My life has never and will never be the same.
Work
Occupation
Professor of Marketing
Skills
social media marketing, personal branding, self-marketing, job search, personal learning networks, content marketing
Employment
  • University of Northern Colorado,
    Professor of Marketing, present
    I teach undergraduate: Social Media Marketing, e-Marketing, Marketing Problems, Global Marketing Strategies, International Business
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greeley, CO
Previously
Gillham, AR - Boston, MA - Bristol, England - Ruston, LA - Memphis, TN
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Denny McCorkle

Social Media  - 
 
Digital is changing everything, especially the promotion mix.

Anyone with an education in Marketing has likely heard of the marketing mix or the 4 p's (product, price, place, promotion) and the promotion mix (advertising, personal selling, public relation/publicity, direct marketing, sales promotion).  

These strategic marketing terms continue to be covered in most marketing textbooks and classrooms.

However, social media has dramatically altered the promotion mix landscape.  

In my new blog post, I take the classic "the circus is coming to town" from PT Barnum and update it to the modern.

Please read and comment: http://digitalselfmarketingadvantage.com/the-circus-is-coming-to-town-a-digital-marketing-update/ 

Thanks.

#socialmediamarketing   #marketingmix   #promotionmix   #personalbranding   #socialmedia  
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2 comments
 
Great article +Denny McCorkle 
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Denny McCorkle

Marketing  - 
 
Do these things bother you about Millennials (your students, employees, or colleagues):

(1) can't put down their smart phones,

(2) excessive multitasking, or

(3) procrastination.

Here is my take on the habits that need unlearning, now (yes, digital plays a part in each):

http://digitalselfmarketingadvantage.com/3-personal-brand-killing-habits-to-unlearn-now/

#personalbranding   #procrastination   #smartphone   #multitasking   
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Denny McCorkle

Social Media  - 
 
Q - What are the advantages of using Blab instead of Google Hangouts on air?

Many of my favorite bloggers on social media are heavily hyping and recommending Blab.

For those of you that have used Google Hangouts, which is better and why?

While I have used neither, I was planning to incorporate some type of live streaming into my classes...such as Hangouts, Blab, Periscope, or Meerkat.

Thanks for your response in advance.

#hangoutsonair   #blab   #periscope   #meerkat  
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Daniel Imbellino's profile photoAlex H Yong's profile photoDenny McCorkle's profile photoHeather Koroll's profile photo
3 comments
 
Thanks +Alex H Yong 
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Denny McCorkle

Social Media  - 
 
You can learn a lot from my students. I did.

Students from my social media marketing course at the University of Northern Colorado finished their semester and final projects last semester.

In this blog post I share some of what they have learned about using social media for personal branding.

Some examples:
1. you are what you share
2. blogging is learning
3. have fun with it
and 9 more.

Read: http://digitalselfmarketingadvantage.com/schooled-in-social-media-2015-millennials-share-for-personal-branding/ 

What is your most important early lesson learned for using social media for personal branding?

Thanks for the inspiration: +Alex Kolanowski +Jonté Major +Michael Hopson +Sarah Lilly +Michelle Prael +Spencer Althoff +Warren Wood +Shanna Farley +Thomas Geier +James Churchill +Jamie Derrieux +Lindsey Jacobs 

#socialmediamarketing   #personalbranding  

 
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perlita quiñones's profile photoHeather Koroll's profile photo
 
thank you for added me back in your circle......
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Denny McCorkle

Social Media  - 
 
I love you more than I love social media

Though this post was written last year, it still presents a relevant message about social media:

those we love are more important social media

If you agree and know someone that needs a reminder, then please share this post:

http://digitalselfmarketingadvantage.com/love-love-social-media/

Thanks

#socialmedia   #love   #valentinesday2015  
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Your daughter is fantastic Denny !
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Denny McCorkle

Discussion  - 
 
Personal Brand Punch: Why Your Brand Should Be Represented by Real People

This is an excellent post by +Mark Traphagen on +Moz that successfully explains the importance of having a strong personal brand to bring expertise, authority, and trust to your company and product brands.

In this day of social media that is getting more and more automated and less and less social, this blog post explains why we need to be more human on social media.  Otherwise, it just becomes PR without the social.

This one is now required reading of my Social Media Marketing students and should be for all your employees.

Read: http://moz.com/blog/personal-brand-punch 

What do you think about this?

#personalbranding   #socialmediamarketing  
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
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Denny McCorkle

Introduce Yourself  - 
 
Hello everyone,  I am a Marketing Professor that teaches Digital Marketing and Social Media Marketing at the University of Northern Colorado in Greeley.

I also write a blog on using social media marketing for personal branding and job search.

Please visit my Google+ profile page for my social networking links and contact information.

Thanks.
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Denny McCorkle

Linked in  - 
 
Last year I wrote a blog post, A Social Media Enthusiast Walked into a Bar.

Here is my follow up, A Personal Branding Strategist Walked Into That Same Bar:

http://digitalselfmarketingadvantage.com/a-personal-branding-strategist-walked-into-that-same-bar/ 

Let me know what you think about it.

#linkedin   #humor   #personalbranding   #socialnetworking   #socialmedia  
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Denny McCorkle

Social Media  - 
 
Are you breaking bad on social media?

In my recent blog post I address 9 questionable behaviors found on the social web.

These include:
1. Lying
2. Stealing
3. Cheating
4. Profanity
5.  Controversy
6. Drugs
7. Violence
8. Vanity
9. Negativity

Read: http://digitalselfmarketingadvantage.com/breaking-bad-social-media-behaviors-not-suitable-for-personal-branding/

Do you have any questionable social media behaviors to add? Yes, I really want to know...perhaps a part 2.

#twitter   #linkedin   #socialmedia   #facebook  

 
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1st In SEO's profile photoStrategic Social Networking's profile photoBarbara Hoover's profile photoHeather Koroll's profile photo
3 comments
 
+Denny McCorkle Good points! yes, social profiles can help people to get the job just as well. If someone appears friendly on social media, they likely are. Its amazing how things have changed. It seems employers are also looking at credit scores as a defining factor in employment. Which I think is wrong, as I just don't see how someones credit score would reflect their work ethic.

Either way, the social profile is now hiring metric whether the public likes it or not.

In many cases job candidates will often include their social profiles in resumes and cover letters these days, so being social can be a good thing.
Add a comment...
 
Tweets on the Ground: Optimizing Twitter for Personal Branding

In previous blog posts I have written about networking convergence where our use of social media networking should be grounded with our physical networking.

In this blog post I tackle the grounding of Twitter.

If we only use Twitter as a personal learning network to connect with influencers in our career focus, then we miss the benefits of using Twitter to connect with career stakeholders, potential employers, and local referrals and networking connectors.

This blog post explains the 11 types of connections that can benefit a personal brand and provides suggestions for using Twitter to physically connect with them.

Read it here: http://digitalselfmarketingadvantage.com/tweets-on-the-ground-optimizing-twitter-for-personal-branding/  

What are your suggestions for using Twitter for improving your physical networking?

Thanks to: +Aaron Lee +Kevan Lee +Social Media Examiner +Joel Comm for the inspiration and examples.

#personalbranding   #socialmediatips   #twitter   #twittertips   #networking  
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Jackson Salzman's profile photoL Drake's profile photoHeather Koroll's profile photo
 
Nice write-up!  I need to make a point of it to hit up more local Tweet-ups.
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Denny McCorkle

Linked in  - 
 
*LinkedIn to Real Life: part 2 managing connections"

In previous blog posts I wrote about networking convergence or the grounding of your social media networking with your physical networking.

This post is about managing your LinkedIn connections.  Some of the suggestions:
1. include your LinkedIn photo and headline/tagline on your business card
2. include your email address as a call to action (CTA) in your LinkedIn Summary so it is easier for your physical contacts to connect with you
3. tag your LinkedIn connections and then review relevant profiles of those you may meet at a networking event or meeting so you can more easily recognize them

Read at: http://digitalselfmarketingadvantage.com/linkedin-real-life-part-2-managing-connections/

My first two blog posts in this Networking Convergence series can be read at:
1. http://digitalselfmarketingadvantage.com/networking-convergence-digital-meets-physical/ 
2. http://digitalselfmarketingadvantage.com/linkedin-real-life-part-1-making-connections/

How do you ground your social media networking efforts with the physical real-world?

#linkedin   #socialmedia   #personalbranding   #jobsearchtips  
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2 comments
 
thanks, i agree +Tactical Social Media 
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Denny McCorkle

Networking  - 
 
13 LinkedIn connection strategies

I require my Marketing students to set up a LinkedIn profile and in the first week make 20 connections.  

Some struggle of how to do this.

So, I wrote this blog post to guide them.  In doing my research for this topic, I found few resources about LinkedIn connection strategies.

If you know a student or someone just starting out with LinkedIn, then send them this link.  Thanks.

http://digitalselfmarketingadvantage.com/linkedin-real-life-part-1-making-connections/

Do you have other strategies for connecting on LinkedIn?

Thanks to +J.T. O'Donnell +Career Rocketeer +Viveka von Rosen +Hannah Morgan +william arruda +Melonie Dodaro for the inspiration.

#LinkedIn   #socialnetworking   #physicalnetworking   #personalbranding   #jobsearch  
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