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Denny McCorkle
Works at University of Northern Colorado,
Attended University of Memphis
Lives in Greeley, CO
572 followers|236,398 views
Digital Marketing Professor at UNCo | Personal Branding & Social Media Marketing Strategist | Blogger | Speaker | Geek for Creativity & Ideation | @DennyMcCorkle | +Denny McCorkle
★ Teaching the strategic why-to & how-to of Social Media to develop a Digital Self Marketing Advantage for personal branding & job search (PB&J) ★

It is no secret that I love social media. I use it. I teach it.  I live it.

I began with LinkedIn for personal branding, became friends with Facebook, grew into Twitter and Google+ for social sharing, and now wave my geek flag at my blog: Digital Self Marketing Advantage.

Yes, I ♡ social media.

Honestly, I check my social media accounts more often than I check my email.

However, it is not for what you think.  

My love for social media is not for the number of followers, retweets, or blog comments. While those responses tickle a smile and energize my engagement, my true love for social media is simply an extension of my love for learning. My personal learning network is the secret to my secret social media success.

I absolutely and unequivocally love social media because it feeds my life-long passion for learning and provides me an opportunity to teach and share what I learn with others.

My academic career of teaching, research, speaking, consulting and course development has had an integrated progression from direct marketing in the 90s to e-Marketing in the 00s and now to Social Media Marketing in the 10s. 

Thank you WordPress, LinkedIn, Twitter, Google+, and Facebook.  You complete me.

I am available as a speaker for your club, conference, or business organization on topics related to social media marketing, personal branding, or job search. Contact or request to connect with me using:

★ Digital Marketing | Social Media Marketing | Content Marketing | Personal Learning Networks (PLN) | Personal Branding | Self-Marketing | Job Search Strategies | Skills Development | Career Advancement | Life-long Learning | Creative Thinking | Creative Problem Solving (CPS) | Ideation ★

I teach: e-Marketing, Social Media Marketing, Direct Marketing, Global Marketing Strategies, International Business, Marketing Problems/Management.

I enjoy (personal): foreign travel | kung fu/martial arts movies | Fat Tire beer | Chinese Pu-erh and Longjing tea | Indian Tandoori | Chinese pot stickers | Japanese Tempura | Dr. Pepper | global music | lucid dreams | yin yang | double happiness | wabi-sabi | Dilbert | Monty Python | David Letterman | Jimmy Buffett | Brit Rock | Beatles | Oasis | iPhone/iPad/iMac/Apple | Honda | China.

I enjoy (professional): social media marketing | content marketing | inbound marketing | direct marketing | e-marketing | global marketing | personal learning networks (PLN) | personal branding | self-marketing | skills development | creativity | innovation | creative problem solving (CPS) |  ideation | brainstorming | brainwriting | imagination | curiosity | serendipity | right-brained play.
I love: my wife and daughter.

Favorite iPhone/iPad Apps: Flipboard | Zite | Feedly | Twitter | LinkedIn | Google+ | Facebook | Instagram | Buffer | HootSuite | Google | Gmail | Kindle | Sonos | Pandora | Fandango | Netflix | Air PlayIt | Amazon | USA Today | Dropbox | Evernote | DocScanner | Camera+ | KeyRing | Skype | WeChat | Kayak | Whack Pack | Urbanspoon.

Favorite quotes:
  1. "Tell me, I'll forget. Show me, I may remember. But involve me, and I'll understand." Confucius

  2. “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein 

  3. “I use not only all the brains I have, but all I can borrow.” Woodrow Wilson

  4. “A foolish consistency is the hobgoblin of little minds.” Ralph Waldo Emerson

  5. “If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them.” Henry David Thoreau

  6. “Two roads diverged in a wood, and I - I took the one less traveled by, and that has made all the difference.” Robert Frost

  7. Every child is an artist. The problem is how to remain an artist once we grow up.”  Pablo Picasso

  8. "Consistency is the last refuge of the unimaginative." Oscar Wilde

  9. “The true object of all human life is play. Earth is a task garden; heaven is a playground.” Gilbert K Chesterton

  10. "Writing is like giving birth to a piano sideways. Anyone who perseveres is either talented or nuts." Flannery O'Connor

Bragging rights
(1) In June of 1983, I met James Bond, 007 (aka Roger Moore) while in Hyde Park in London. (2) In October 1983, David Letterman read and responded to my Viewer Mail letter on national televison. (3) In 1987, the Wall Street Journal mentioned my Direct Marketing course on its front page. (4) In 2009, I discovered social media. (5) In 2010 my daughter was born. My life has never and will never be the same.
Professor of Marketing
social media marketing, personal branding, self-marketing, job search, personal learning networks, content marketing
  • University of Northern Colorado,
    Professor of Marketing, present
    I teach undergraduate: Social Media Marketing, e-Marketing, Marketing Problems, Global Marketing Strategies, International Business
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Greeley, CO
Gillham, AR - Boston, MA - Bristol, England - Ruston, LA - Memphis, TN
Contact Information


I love you more than I love social media

Though this post was written last year, it still presents a relevant message about social media:

those we love are more important social media

If you agree and know someone that needs a reminder, then please share this post:


#socialmedia   #love   #valentinesday2015  
Dave Walker's profile photofrançois Vallet's profile photoPop Moon's profile photoHeather Koroll's profile photo
Your daughter is fantastic Denny !
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Personal Brand Punch: Why Your Brand Should Be Represented by Real People

This is an excellent post by +Mark Traphagen on +Moz that successfully explains the importance of having a strong personal brand to bring expertise, authority, and trust to your company and product brands.

In this day of social media that is getting more and more automated and less and less social, this blog post explains why we need to be more human on social media.  Otherwise, it just becomes PR without the social.

This one is now required reading of my Social Media Marketing students and should be for all your employees.


What do you think about this?

#personalbranding   #socialmediamarketing  
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
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Hello everyone,  I am a Marketing Professor that teaches Digital Marketing and Social Media Marketing at the University of Northern Colorado in Greeley.

I also write a blog on using social media marketing for personal branding and job search.

Please visit my Google+ profile page for my social networking links and contact information.

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"Are you LinkedIn to real life.*

My last blog post was about the importance of networking convergence or the integration of social media networking with physical networking.

This new post is about connecting your use of LinkedIn to the physical world for the benefit of personal branding, job search, career advancement, client leads, etc.

In part 1, I address 13 connection strategies.  These include:

1. your email contacts
2. your alumni connections
3. local career focused search
4. friends and family
5. and nine more.

In part 2, next week I will address the management of these new connections.

Read it here: 

Do you have any ideas for connecting your LinkedIn social networking to physical networking?

#socialmedianetworking   #physicalnetworking   #linkedin   #personalbranding   #jobsearch   #connectionstrategies  
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A Social Media Thanksgiving

I love social media and here are my favorite platforms and tools for which I am thankful.

Yes, I am thankful for Google+ and its communities.  However, many others are on my list (along with some advanced tips for personal branding and job search).

Thank you: +feedly +Flipboard +Buffer +Evernote +LinkedIn +WordPress and many others.


Are there social media platforms or tools that you are most thankful for?  Please comment or social share.

#socialmediatips   #personalbrandingtips   #thanksgiving   #jobsearchtips  
Denny McCorkle's profile photoSimon Green's profile photoHeather Koroll's profile photo
No probs. :)
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The Obvious Way to Bond with Your Readers That Almost Everyone Ignores

This is another great and "here is how to do it" post from +Jon Morrow and written by +Adam Bean.

Spoiler alert: this is about using video in your profiles, about page, and other places to better connect with your audience.  

While I have previously avoided placing myself out there on video, this article has single handedly convinced me to give a try; and also suggests some low cost tools to use (iphone, tripod, etc.).

*My Advanced Personal Branding/Job Search Tip:# I suggest considering these recommendations to record your elevator pitch and to append to your Summary in LinkedIn or the Introduction in your Google+ About Profile.

Read here:

Can you add to the suggestions for specific tools to use?

#blogging   #video   #personalbranding   #jobsearch  
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Do’s & Don’ts When Using Twitter for Personal Branding & Job Search

While LinkedIn is the obvious social network for personal branding and the job search, if used strategically, Twitter has a lot to offer.

Here is the third piece in my Digital Do's & Don'ts series for PB&J.

If you know a near or recent graduate, then please forward this blog post to them.  Students can benefit the most by learning how to use Twitter today to project a controlled and career focused personal brand identity to potential employers and career stakeholders.


What are your suggestions when using Twitter for personal branding and job search?  Please comment.

#twitter   #socialmediamarketing   #personalbranding   #jobsearch  
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*LinkedIn to Real Life: part 2 managing connections"

In previous blog posts I wrote about networking convergence or the grounding of your social media networking with your physical networking.

This post is about managing your LinkedIn connections.  Some of the suggestions:
1. include your LinkedIn photo and headline/tagline on your business card
2. include your email address as a call to action (CTA) in your LinkedIn Summary so it is easier for your physical contacts to connect with you
3. tag your LinkedIn connections and then review relevant profiles of those you may meet at a networking event or meeting so you can more easily recognize them

Read at:

My first two blog posts in this Networking Convergence series can be read at:

How do you ground your social media networking efforts with the physical real-world?

#linkedin   #socialmedia   #personalbranding   #jobsearchtips  
Erik van Erne's profile photoDennis Coble's profile photoChris van der Schyff's profile photozaheer maknojia's profile photo
thanks, i agree +Tactical Social Media 
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13 LinkedIn connection strategies

I require my Marketing students to set up a LinkedIn profile and in the first week make 20 connections.  

Some struggle of how to do this.

So, I wrote this blog post to guide them.  In doing my research for this topic, I found few resources about LinkedIn connection strategies.

If you know a student or someone just starting out with LinkedIn, then send them this link.  Thanks.

Do you have other strategies for connecting on LinkedIn?

Thanks to +J.T. O'Donnell +Career Rocketeer +Viveka von Rosen +Hannah Morgan +william arruda +Melonie Dodaro for the inspiration.

#LinkedIn   #socialnetworking   #physicalnetworking   #personalbranding   #jobsearch  
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Networking Convergence: When Digital Meets Physical

It is easy to get lost in social media networking and forget about traditional physical networking.

However, they complement each other and need integration.

This blog post defines and explains the importance of networking convergence for personal branding, job, job search, and career.


My next blog post will provide specific strategies for converging social media networking with physical networking.

Do you have any ideas for how to do this?

#socialmedianetworking   #physicalnetworking   #personalbranding   #jobsearch   #career  
Daniel Imbellino's profile photoStrategic Social Networking's profile photoHeather Koroll's profile photo
The relationships we build truly shape our lives, and you're right about the importance of physical networking. Networking on social media kind of has its limits anyway.
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The Secret to My Secret Social Media Success

Social proof with click throughs, retweets, repins, likes, and plus ones are great. It feels good to know that my social sharing is appreciated.

However, if the only benefit received from being in this community is the opportunity to learn, then that is reason enough to be here and to use social media for personal branding and job search (PB&J).

I thank all of you across the social web for your content and contribution to my self-education and the personal learning networks that help me to grow.

Read more:

#socialmedia   #personalbranding   #jobsearch  
Marc Beckersjürgen's profile photoHeather Koroll's profile photoErik van Erne's profile photoBalboa Park Online Collaborative's profile photo
But... but... now it's no longer a secret?!
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Can you explain social media to a 4 year old?

Me either.

However, with my new blog post I do give it an imaginary attempt to give you a smile on this beautiful Saturday (at least it is beautiful in Colorado).


How would you explain social media, personal branding, blogging, Twitter, Facebook or Instagram to your children?

#humor   #socialmedia   #Facebook   #Twitter   #Blogging   #personalbranding  
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Denny McCorkle's +1's are the things they like, agree with, or want to recommend.