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Denny McCorkle
Works at University of Northern Colorado,
Attended University of Memphis
Lives in Greeley, CO
826 followers|296,746 views
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Digital Marketing Professor at UNCo ★ Personal Branding & Social Media Marketing Strategist ★ Blogger ★ Speaker ★ Geek for Creativity & Ideation ★ @DennyMcCorkle ★ +Denny McCorkle
Introduction
★ Teaching the strategic why-to & how-to of Social Media to develop a Digital Self Marketing Advantage for personal branding & job search (PB&J) ★

It is no secret that I love social media. I use it. I teach it.  I live it.

I began with LinkedIn for personal branding, became friends with Facebook, grew into Twitter and Google+ for social sharing, and now wave my geek flag at my blog: Digital Self Marketing Advantage.

Yes, I ♡ social media.

Honestly, I check my social media accounts more often than I check my email.

However, it is not for what you think.  

My love for social media is not for the number of followers, retweets, or blog comments. While those responses tickle a smile and energize my engagement, my true love for social media is simply an extension of my love for learning. My personal learning network is the secret to my secret social media success.

I absolutely and unequivocally love social media because it feeds my life-long passion for learning and provides me an opportunity to teach and share what I learn with others.

My academic career of teaching, research, speaking, consulting and course development has had an integrated progression from mail-order marketing to direct marketing to e-Marketing to Social Media Marketing and now to Digital Marketing. 

Thank you WordPress, LinkedIn, Twitter, Google+, and Facebook.  You complete me.

I am available as a speaker for your club, conference, or business organization on topics related to social media marketing, personal branding, or job search. Contact or request to connect with me using: DennyMcCorkle@gmail.com.

★ Digital Marketing | Social Media Marketing | Content Marketing | Personal Learning Networks (PLN) | Personal Branding | Self-Marketing | Job Search Strategies | Skills Development | Career Advancement | Life-long Learning | Creative Thinking | Creative Problem Solving (CPS) | Ideation ★

I teach: e-Marketing, Social Media Marketing, Direct Marketing, Global Marketing Strategies, International Business, Marketing Problems/Management.

I enjoy (personal): foreign travel | kung fu/martial arts movies | Fat Tire beer | Chinese Pu-erh and Longjing tea | Indian Tandoori | Chinese pot stickers | Japanese Tempura | Dr. Pepper | global music | lucid dreams | yin yang | double happiness | wabi-sabi | Dilbert | Monty Python | David Letterman | Jimmy Buffett | Brit Rock | Beatles | Oasis | iPhone/iPad/iMac/Apple | Honda | China.

I enjoy (professional): social media marketing | content marketing | inbound marketing | direct marketing | e-marketing | global marketing | personal learning networks (PLN) | personal branding | self-marketing | skills development | creativity | innovation | creative problem solving (CPS) |  ideation | brainstorming | brainwriting | imagination | curiosity | serendipity | right-brained play.
 
I love: my wife and daughter.



Favorite iPhone/iPad Apps: Flipboard | Zite | Feedly | Twitter | LinkedIn | Google+ | Facebook | Instagram | Buffer | HootSuite | Google | Gmail | Kindle | Sonos | Pandora | Fandango | Netflix | Air PlayIt | Amazon | USA Today | Dropbox | Evernote | DocScanner | Camera+ | KeyRing | Skype | WeChat | Kayak | Whack Pack | Urbanspoon.

Favorite quotes:
  1. "Tell me, I'll forget. Show me, I may remember. But involve me, and I'll understand." Confucius

  2. “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein 

  3. “I use not only all the brains I have, but all I can borrow.” Woodrow Wilson

  4. “A foolish consistency is the hobgoblin of little minds.” Ralph Waldo Emerson

  5. “If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them.” Henry David Thoreau

  6. “Two roads diverged in a wood, and I - I took the one less traveled by, and that has made all the difference.” Robert Frost

  7. Every child is an artist. The problem is how to remain an artist once we grow up.”  Pablo Picasso

  8. "Consistency is the last refuge of the unimaginative." Oscar Wilde

  9. “The true object of all human life is play. Earth is a task garden; heaven is a playground.” Gilbert K Chesterton

  10. "Writing is like giving birth to a piano sideways. Anyone who perseveres is either talented or nuts." Flannery O'Connor

Bragging rights
(1) In June of 1983, I met James Bond, 007 (aka Roger Moore) while in Hyde Park in London. (2) In October 1983, David Letterman read and responded to my Viewer Mail letter on national televison. (3) In 1987, the Wall Street Journal mentioned my Direct Marketing course on its front page. (4) In 2009, I discovered social media. (5) In 2010 my daughter was born. My life has never and will never be the same.
Work
Occupation
Professor of Marketing
Skills
social media marketing, personal branding, self-marketing, job search, personal learning networks, content marketing
Employment
  • University of Northern Colorado,
    Professor of Marketing, present
    I teach undergraduate: Social Media Marketing, e-Marketing, Marketing Problems, Global Marketing Strategies, International Business
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greeley, CO
Previously
Gillham, AR - Boston, MA - Bristol, England - Ruston, LA - Memphis, TN
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Denny McCorkle

Social Media  - 
 
You can learn a lot about social media from my students.

As a professor it is gratifying that at the end of the semester, the students get it.

What do they get?
1. They know that social media requires engagement or it is not social.
2. They know that social media for professional and public is much different than from personal and private.
3. They know that social media networking does not replace physical networking.
4. And more..... read:
http://digitalselfmarketingadvantage.com/schooled-in-social-media-2016/

#SocialMedia #PersonalBranding #JobSearch

Thanks to +Hootsuite +feedly +Canva +Klout for providing the tools for their education.

Thanks to +Google+ +WordPress Twitter +LinkedIn +Facebook +Pinterest +YouTube for providing the amazing social networks.

And, thanks to +Mashable +Social Media Examiner +Mark Schaefer +Viveka von Rosen +Ann Handley +Gary Vaynerchuk +Copyblogger +Darren Rowse +Joel Comm and so many others for teaching us how to use these platforms and tools.
Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PL
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Andrew Spriggs's profile photoDenny McCorkle's profile photoDaniel Imbellino's profile photo
8 comments
 
+Denny McCorkle I would be so lucky, a great professor you must be! I plan to go back and read some of your older blog posts again when I get time. Unfortunately, we didn't have social media training classes where I went to college, but I learned it from experience on my own and watching and learning from others.

I built many brands on social media over the last few years, and co-founded Strategic, among others. A fascinating journey its been too, but finding revenue from it is the tough part.
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Denny McCorkle

Social Media  - 
 
Momisms Know Best

Moms are wise. Moms give good advice about using social media (though they may not realize it).

Here is an updated blog post just in time to remind you about your mom and mother's day.

Read and share with your mother: http://digitalselfmarketingadvantage.com/always-wear-clean-underwear-social-media-lessons-mom/

#socialmedia #personalbranding #mothersday #mom 
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Denny McCorkle's profile photoDaniel Imbellino's profile photoDavina Ngei's profile photo
6 comments
 
Great read +Denny McCorkle 
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Denny McCorkle

Blogging Strategies  - 
 
Thinking of starting a blog (or recently started)? Here are some do's and don'ts, tips and tools for personal branding, job search, and career.

10. Don't make things tech complicated.

9. Do showcase your knowledge and skills.

8. Do write about what you know and/or are learning.

read on:
http://digitalselfmarketingadvantage.com/dos-donts-when-using-blogging-for-personal-branding-job-search/

Please comment with your own suggestions to newbies.

#bloggging #socialmedia #personalbranding #jobsearch 
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Daniel Imbellino's profile photoDenny McCorkle's profile photo
2 comments
 
thanks for the feedback +Daniel Imbellino .  I see that you have already followed my advice.  Good work!  
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Denny McCorkle

Social Media  - 
 
Digital is changing everything, especially the promotion mix.

Anyone with an education in Marketing has likely heard of the marketing mix or the 4 p's (product, price, place, promotion) and the promotion mix (advertising, personal selling, public relation/publicity, direct marketing, sales promotion).  

These strategic marketing terms continue to be covered in most marketing textbooks and classrooms.

However, social media has dramatically altered the promotion mix landscape.  

In my new blog post, I take the classic "the circus is coming to town" from PT Barnum and update it to the modern.

Please read and comment: http://digitalselfmarketingadvantage.com/the-circus-is-coming-to-town-a-digital-marketing-update/ 

Thanks.

#socialmediamarketing   #marketingmix   #promotionmix   #personalbranding   #socialmedia  
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Benchmark Email India's profile photoDavina Ngei's profile photo
2 comments
 
Great article +Denny McCorkle 
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Denny McCorkle

Social Media  - 
 
Are you breaking bad on social media?

In my recent blog post I address 9 questionable behaviors found on the social web.

These include:
1. Lying
2. Stealing
3. Cheating
4. Profanity
5.  Controversy
6. Drugs
7. Violence
8. Vanity
9. Negativity

Read: http://digitalselfmarketingadvantage.com/breaking-bad-social-media-behaviors-not-suitable-for-personal-branding/

Do you have any questionable social media behaviors to add? Yes, I really want to know...perhaps a part 2.

#twitter   #linkedin   #socialmedia   #facebook  

 
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Denny McCorkle's profile photoDaniel Imbellino's profile photo
3 comments
 
+Denny McCorkle Good points! yes, social profiles can help people to get the job just as well. If someone appears friendly on social media, they likely are. Its amazing how things have changed. It seems employers are also looking at credit scores as a defining factor in employment. Which I think is wrong, as I just don't see how someones credit score would reflect their work ethic.

Either way, the social profile is now hiring metric whether the public likes it or not.

In many cases job candidates will often include their social profiles in resumes and cover letters these days, so being social can be a good thing.
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Denny McCorkle

Social Media  - 
 
You can learn a lot from my students. I did.

Students from my social media marketing course at the University of Northern Colorado finished their semester and final projects last semester.

In this blog post I share some of what they have learned about using social media for personal branding.

Some examples:
1. you are what you share
2. blogging is learning
3. have fun with it
and 9 more.

Read: http://digitalselfmarketingadvantage.com/schooled-in-social-media-2015-millennials-share-for-personal-branding/ 

What is your most important early lesson learned for using social media for personal branding?

Thanks for the inspiration: +Alex Kolanowski +Jonté Major +Michael Hopson +Sarah Lilly +Michelle Prael +Spencer Althoff +Warren Wood +Shanna Farley +Thomas Geier +James Churchill +Jamie Derrieux +Lindsey Jacobs 

#socialmediamarketing   #personalbranding  

 
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perlita quiñones's profile photo
 
thank you for added me back in your circle......
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Denny McCorkle

Linked in  - 
 
Are you and your personal brand physically introverted?

Me, too. I am much more comfortable with social media networking rather than physical networking.

So, how is your elevator pitch working for you?

In my new blog post I propose an alternative (or an addition) to the traditional elevator pitch. I call it my social selling un-pitch.

Read it here: http://digitalselfmarketingadvantage.com/ditch-elevator-pitch-social-selling-personal-brand/

and please tell me what you think about it.

#Personalbranding #socialmedianetworking #linkedin
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Davina Ngei's profile photoDaniel Imbellino's profile photoDenny McCorkle's profile photo
3 comments
 
Thanks for the feedback +Daniel Imbellino and +Davina Ngei 
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Denny McCorkle

Social Media  - 
 
Are you your controlling social media, or is social media controlling you?

In my latest blog post I address the issue of social media addiction. Take the test to see how you do.

While a bit "tongue in cheek" I see symptoms of this among many of my students and others.

The more important question: does your use of social media for networking enhance or diminish your physical personal brand image?

http://digitalselfmarketingadvantage.com/is-social-media-your-drug/

Let me know what you think in the comments. And, please share if you find this post useful.

Thanks.

#SocialMedia #PersonalBranding #DigitalSMA


Social media use is ubiquitous. And, excessive use of social media can negatively affect your personal brand, job search, and career. This blog post helps determine if your use of social media may
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Denny McCorkle's profile photoDaniel Imbellino's profile photo
3 comments
 
+Denny McCorkle Yeah, I bet you know this scenario all too well. I agree, mobile devices in the classroom are a huge disruption, and not just to the students who're using them, but those around them.

Often an even bigger problem is parents who're sending their kids off to college who just aren't ready for it yet. They can't get focused because it's not something they're yet willing to commit too. These are typically the students who sit and text between every class, they just don't care.

I was lucky as it wasn't something my parents ever pressured me to do, but rather getting an education was something I really wanted.
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Denny McCorkle

Linked in  - 
 
Last year I wrote a blog post, A Social Media Enthusiast Walked into a Bar.

Here is my follow up, A Personal Branding Strategist Walked Into That Same Bar:

http://digitalselfmarketingadvantage.com/a-personal-branding-strategist-walked-into-that-same-bar/ 

Let me know what you think about it.

#linkedin   #humor   #personalbranding   #socialnetworking   #socialmedia  
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Denny McCorkle

Marketing  - 
 
Do these things bother you about Millennials (your students, employees, or colleagues):

(1) can't put down their smart phones,

(2) excessive multitasking, or

(3) procrastination.

Here is my take on the habits that need unlearning, now (yes, digital plays a part in each):

http://digitalselfmarketingadvantage.com/3-personal-brand-killing-habits-to-unlearn-now/

#personalbranding   #procrastination   #smartphone   #multitasking   
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Denny McCorkle

Social Media  - 
 
Q - What are the advantages of using Blab instead of Google Hangouts on air?

Many of my favorite bloggers on social media are heavily hyping and recommending Blab.

For those of you that have used Google Hangouts, which is better and why?

While I have used neither, I was planning to incorporate some type of live streaming into my classes...such as Hangouts, Blab, Periscope, or Meerkat.

Thanks for your response in advance.

#hangoutsonair   #blab   #periscope   #meerkat  
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Daniel Imbellino's profile photoAlex H Yong's profile photoDenny McCorkle's profile photo
3 comments
 
Thanks +Alex H Yong 
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Tweets on the Ground: Optimizing Twitter for Personal Branding

In previous blog posts I have written about networking convergence where our use of social media networking should be grounded with our physical networking.

In this blog post I tackle the grounding of Twitter.

If we only use Twitter as a personal learning network to connect with influencers in our career focus, then we miss the benefits of using Twitter to connect with career stakeholders, potential employers, and local referrals and networking connectors.

This blog post explains the 11 types of connections that can benefit a personal brand and provides suggestions for using Twitter to physically connect with them.

Read it here: http://digitalselfmarketingadvantage.com/tweets-on-the-ground-optimizing-twitter-for-personal-branding/  

What are your suggestions for using Twitter for improving your physical networking?

Thanks to: +Aaron Lee +Kevan Lee +Social Media Examiner +Joel Comm for the inspiration and examples.

#personalbranding   #socialmediatips   #twitter   #twittertips   #networking  
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Jackson Salzman's profile photo
 
Nice write-up!  I need to make a point of it to hit up more local Tweet-ups.
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