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Denny McCorkle
Works at University of Northern Colorado,
Attended University of Memphis
Lives in Greeley, CO
385 followers|80,051 views
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Work
Occupation
Professor of Marketing
Skills
social media marketing, personal branding, self-marketing, job search, personal learning networks, content marketing
Employment
  • University of Northern Colorado,
    Professor of Marketing, present
    I teach undergraduate: Social Media Marketing, e-Marketing, Marketing Problems, Global Marketing Strategies, International Business
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greeley, CO
Previously
Gillham, AR - Boston, MA - Bristol, England - Ruston, LA - Memphis, TN
Contact Information
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Work
Email
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Tagline
Digital Marketing Professor at UNCo | Personal Branding & Social Media Marketing Strategist | Blogger | Speaker | Geek for Creativity & Ideation | @DennyMcCorkle | +Denny McCorkle
Introduction
It is no secret that I love social media. I use it. I teach it.  I live it.

I began with LinkedIn for personal branding, became friends with Facebook, grew into Twitter and Google+ for social sharing, and now wave my geek flag at my blog: Digital Self Marketing Advantage.

Yes, I ♡ social media.

Honestly, I check my social media accounts more often than I check my email.

However, it is not for what you think.  

My love for social media is not for the number of followers, retweets, or blog comments. While those responses tickle a smile and energize my engagement, my true love for social media is simply an extension of my love for learning. My personal learning network is the secret to my secret social media success.

I absolutely and unequivocally love social media because it feeds my life-long passion for learning and provides me an opportunity to teach and share what I learn with others.

My academic career of teaching, research, speaking, consulting and course development has had an integrated progression from direct marketing in the 90s to e-Marketing in the 00s and now to Social Media Marketing in the 10s.

The remarkable benefits of learning and teaching Social Media Marketing are actualized when used for personal branding.  

The real world, real-time environment of social media provides a professional laboratory for self-learning, learning from others, and the opportunity to develop strategic marketing skills:  (1) for the job search and career development, and (2) are also transferable from personal branding to product/company branding.

Thank you Wordpress, LinkedIn, Twitter, Google+, and Facebook.  You complete me.

I teach: e-Marketing, Social Media Marketing, Direct Marketing, Global Marketing Strategies, International Business, Marketing Problems/Management.

I enjoy (personal): foreign travel | kung fu/martial arts movies | Fat Tire beer | Chinese Pu-erh and Longjing tea | Indian Tandoori | Chinese pot stickers | Japanese Tempura | Dr. Pepper | global music | lucid dreams | yin yang | double happiness | wabi-sabi | Dilbert | Monty Python | David Letterman | Jimmy Buffett | Brit Rock | Beatles | Oasis | iPhone/iPad/iMac/Apple | Honda | China.

I enjoy (professional): social media marketing | content marketing | inbound marketing | direct marketing | e-marketing | global marketing | personal learning networks (PLN) | personal branding | self-marketing | skills development | creativity | innovation | creative problem solving (CPS) |  ideation | brainstorming | brainwriting | imagination | curiosity | serendipity | right-brained play.
 
I love: my wife and daughter.



Favorite iPhone/iPad Apps: Flipboard | Zite | Feedly | Twitter | LinkedIn | Google+ | Facebook | Instagram | Buffer | HootSuite | Google | Gmail | Kindle | Sonos | Pandora | Fandango | Netflix | Air PlayIt | Amazon | USA Today | Dropbox | Evernote | DocScanner | Camera+ | KeyRing | Skype | WeChat | Kayak | Whack Pack | Urbanspoon.

Favorite quotes:
  1. "Tell me, I'll forget. Show me, I may remember. But involve me, and I'll understand." Confucius

  2. “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein 

  3. “I use not only all the brains I have, but all I can borrow.” Woodrow Wilson

  4. “A foolish consistency is the hobgoblin of little minds.” Ralph Waldo Emerson

  5. “If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them.” Henry David Thoreau

  6. “Two roads diverged in a wood, and I - I took the one less traveled by, and that has made all the difference.” Robert Frost

  7. Every child is an artist. The problem is how to remain an artist once we grow up.”  Pablo Picasso

  8. "Consistency is the last refuge of the unimaginative." Oscar Wilde

  9. “The true object of all human life is play. Earth is a task garden; heaven is a playground.” Gilbert K Chesterton

  10. "Writing is like giving birth to a piano sideways. Anyone who perseveres is either talented or nuts." Flannery O'Connor

Bragging rights
(1) In June of 1983, I met James Bond, 007 (aka Roger Moore) while in Hyde Park in London. (2) In October 1983, David Letterman read and responded to my Viewer Mail letter on national televison. (3) In 1987, the Wall Street Journal mentioned my Direct Marketing course on its front page. (4) In 2009, I discovered social media. (5) In 2010 my daughter was born. My life has never and will never be the same.
Education
  • University of Memphis
    DBA, Marketing, 1987
  • Louisiana Tech University
    MBA, Marketing, 1981
  • Southern Arkansas University
    BBA, Accounting, 1979
Basic Information
Gender
Male

Stream

 
Yes, social media is a powerful way to support a job search.  However, traditional face to face networking is all needed to complete the effort
 
How to Use #Social Media to Land a #Job - #jobseekers #hr #socialmedia
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Add a comment...
 
The Willy-Nilly of LinkedIn Endorsements

LinkedIn endorsements get its fair share of thumbs down, especially from recruiters.

Contrariwise, I support the opposite.

In this new blog post, I discuss the benefits of managing and controlling your LinkedIn endorsements.  They include:

1. internal personal SEO
2. personal brand identity confirmation
3. guided endorsements
4. segue to guided recommendations
5. personal brand storytelling
6. social proof/signals

Read here: http://digitalselfmarketingadvantage.com/willy-nilly-linkedin-endorsements/

Do you agree or disagree that LinkedIn endorsements have potential for personal branding and job search?

#LinkedIn   #LinkedInEndorsements   #PersonalBranding   #SocialMediaMarketing  
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Suleman Maya's profile photoMujeeb Rehman's profile photo
Add a comment...
 
Advanced strategies to get your content noticed.

If your are writing and sharing content, then there is always the uncertainty of how to share it without repeating yourself.

This blog post by +Aaron Agius for +KISSmetrics  tells us how to do this with some unique and possibly very effective methods.

I especially like the idea of promoting snippets of your blog post.

I read a lot and too often see the basics of social sharing repeated over and over again.  Therefore, it is refreshing to find some truly advanced insight into how to social network better.

Do you have other advanced methods for promoting your content?

#Blogging   #ContentMarketing   #ContentMarketingTips  
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Ian Paul Wright's profile photoJason Beggs's profile photo
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Some good lessons to learn here.
 
And, here is another good blog post that takes some jabs as social media influencers.

I guess this is pick on the influencers week.

To read over these 50 lessons learned about social media by +Bundle Post  is quite insightful, interesting and you will find yourself regularly nodding in agreement.

It is definitely worth the read and reminder.

I would add this important lesson most recently learned:

Dropping a link without any comment serves little purpose toward engagement or building a personal brand. [Does this spell doom for Twitter versus Google+?]

Do you have any lessons learned to add to the list?

#SocialMedia   #SocialMediaMarketing  
After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have...
1
Add a comment...
 
Do the experts suck at engagement?

Or, are they just too busy selling stuff to have a conversation with the common people?

These questions are asked by the author: +Daniel Newman .

While I find this true with some influencers [though I continue to follow and learn from them], there are always some notable exceptions:

+Mark Schaefer engages in some amazing discussions on his blog http://www.businessesgrow.com/blog/.

+Peg Fitzpatrick and +Rebekah Radice are always engaging on Google+.

Nonetheless, this blog does express what many of us have felt in our attempts to engage with the influencers in our career focus.

Though I should add: a lot of social media amateurs suck at engagement, too.

Can you recommend other influencers that are also good at engagement and conversations on the social web?

#SocialMedia   #SocialMediaMarketing   #Influencers   #InfluencersMarketing  
Social media is an industry that isn’t afraid to throw around buzz words. Like a restaurant’s “Soup du jour” a new hot word comes spilling down the road each da(...)
18
2
Rade BigMan's profile photoDenny McCorkle's profile photo
Add a comment...
Have him in circles
385 people
Vlasta Dokulilova's profile photo
Jackson Powell's profile photo
James McGrath's profile photo
Kaitlin Cronk's profile photo
 
 
The Willy-Nilly of LinkedIn Endorsements

LinkedIn endorsements get its fair share of thumbs down, especially from recruiters.

Contrariwise, I support the opposite.

In this new blog post, I discuss the benefits of managing and controlling your LinkedIn endorsements for personal branding.  They include:

1. internal personal SEO
2. personal brand identity confirmation
3. guided endorsements
4. segue to guided recommendations
5. personal brand storytelling
6. social proof/signals

Read here: http://digitalselfmarketingadvantage.com/willy-nilly-linkedin-endorsements/ 

Do you agree or disagree that LinkedIn endorsements have potential for personal branding and job search?

#LinkedIn   #LinkedInEndorsements   #PersonalBranding   #SocialMediaMarketing  
14
2
Eric West's profile photoArjen Nederlof's profile photo
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50 Marketing Blogs You Should Bookmark

My Feedly runneth over.  However, by reading these suggestions, I managed to find at least 20 more to add to my categories of Blogging or Content Marketing.

Thanks +getvero  for the doing the homework for me.

Do you have others to add to this list?

#Blogging   #ContentMarketing  
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SEMrush's profile photoJinni Butz's profile photo
SEMrush
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+Denny McCorkle No way a person can do 50 a day! :) 10 would be way enough + great picks of people you trust and follow on Social Media :)
Add a comment...
 
Some influencers suck at engagement, but probably in the same proportion as amateurs.
 
Do the experts suck at engagement?

Or, are they just too busy selling stuff to have a conversation with the common people?

These questions are asked by the author: +Daniel Newman .

While I find this true with some influencers [though I continue to follow and learn from them], there are always some notable exceptions:

+Mark Schaefer engages in some amazing discussions on his blog http://www.businessesgrow.com/blog/.

+Peg Fitzpatrick and +Rebekah Radice are always engaging on Google+.

Nonetheless, this blog does express what many of us have felt in our attempts to engage with the influencers in our career focus.

Though I should add: a lot of social media amateurs suck at engagement, too.

Can you recommend other influencers that are also good at engagement and conversations on the social web?

#SocialMedia   #SocialMediaMarketing   #Influencers   #InfluencersMarketing  
Social media is an industry that isn’t afraid to throw around buzz words. Like a restaurant’s “Soup du jour” a new hot word comes spilling down the road each da(...)
1
Add a comment...
 
And, here is another good blog post that takes some jabs as social media influencers.

I guess this is pick on the influencers week.

To read over these 50 lessons learned about social media by +Bundle Post  is quite insightful, interesting and you will find yourself regularly nodding in agreement.

It is definitely worth the read and reminder.

I would add this important lesson most recently learned:

Dropping a link without any comment serves little purpose toward engagement or building a personal brand. [Does this spell doom for Twitter versus Google+?]

Do you have any lessons learned to add to the list?

#SocialMedia   #SocialMediaMarketing  
After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have...
24
6
Heather Koroll's profile photoDenny McCorkle's profile photo
Add a comment...
 
The dark side of social media.

For those of us that love and/or work with social media, burnout is definitely a likelihood.

This article by +Rebekah Radice   provides some interesting suggestions for dealing with this.  And, some signs of possible addiction.

I teach social media, so I am always experimenting and learning so I can pass on my experiences to my students.  And, to set a good example I have to practice what I teach.

The discouraging part of social media to me is the lack of engagement that often occurs and makes social media not so social.  I write an excellent blog post, it gets some sharing, but no one comments.  This causes burnout for me.  

Luckily, I get a summer break and I can dramatically reduce my multi-platform social activity during that time.  

But, what do you do if you are a social media community manager with daily required  social media activities for multiple clients.  I imagine the potential for burn out is extreme.

Does anyone have additional suggestions for dealing with social media burnout?

#socialmedia   #burnout   #anxiety  
How do you beat social media burnout? 6 ways to handle the firehouse of content coming at you and stop social media burnout once and for all!
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Pieter van Winden's profile photoSally K Witt's profile photo
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Denny McCorkle's +1's are the things they like, agree with, or want to recommend.
Do You Know the Social Media Shelf Life for Your Posts?
www.inboundmarketingagents.com

Without knowing the half-life and shelf life of marketing posts, a social media strategy won't be effective. Learn how to make the most of y