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Dennis van der Heijden
Works at Convert Insights
Attended Haarlem Business School
Lived in playa del carmen
432 followers|9,756 views
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Dennis van der Heijden

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Scientific 7-Minute Conversion Workout for 2016
We reviewed 300 recent conversion rate optimization (CRO) articles and combined them for you in a 7-Minute Conversion Daily Workout. Read More >>>
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Dennis van der Heijden

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With the success of publishers like Buzzfeed and Upworthy, people are spending more and more time on their blog post headlines
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Lem wrote a nice article based on a webinar we did with +LogMyCalls and the inspiration it gave us. Calltracking is a super interesting industry and like many in conversion world not used enough by companies.
Making Money with Call Tracking To make money as a marketer, you have to effectively utilize call tracking. Borrowing from a line in a recent webinar by LogMyCalls’ McKay Allen, you should “Utilize and Include it”. What this means is … Continue reading →
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Dilbert A/B testing :-) Try it http://www.convert.com
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Write a new blog-post about by Mexican VC experience.
The market for Mexican venture capital is limited as you may have read in my previous post. Now that you know the investors in Mexico, it is time for me to share how I got the seed round for our investors and why I feel “dati...
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Strange to see that A/B Software Vendors using DNS redirect think Javascript based solutions still BLINK... that was 2011 people.

Try find a blinking site with http://www.convert.com A/B testing software installed... you won't find it (unless installed incorrect).

See this blogpost from a year ago where we explain the problem and offer a solution. Because the blink matters you can loose 18% conversion rate installing the wrong A/B testing tool!
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Dennis van der Heijden

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Google Analytics A/B testing feature great for many
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This is my baby ... Mompreneur :-)
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De lo virtual a lo real – Entrevista a Carla Toledo Carla Toledo es una emprendedora y feliz mamá que con su proyecto “Soy Playense” ha traspasado el área virtual para convertirse en una figura pública de Playa del Carmen. Esta MOMpreneur es un claro ejemplo de cómo se puede ser una empresaria exitosa, una …
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Felicidades Ana, y felicidades Carla Toledo!
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That was an interesting week GrowthHackers.com and VentureBeat.com both has some interesting news about Optimizely and that got everyone thinking about their own solutions. Some more introspective than others... here our improvements
We are announcing a range of security and privacy features after yesterday’s security report by VentureBeat. The report was about the information leaking on Optimizely’s client sites. The leak apparently affected 110,000 websites including those of Starbucks, ADP and CNN. We … Continue reading →
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Interesting post on different tools for optimization
We’re going to be seeing a lot of these tools come out in the market in the very near future, it’s one of the fastest – if not the fastest – growing business markets in the online world right now. I’m Continue reading →
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Thanks for sharing, very useful! Indeed Content Marketing is growing fast, and it's our mail business focus now. I'm using Convert mostly for my e-commerce landing pages. Can it be useful to a/b test blog posts? I've never seen this topic covered much...
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Just added our A/B Split Calculator online. Handy to calculate duration as well as visitors for different confidence levels.
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Cool! My business partners often ask me how long the new a/b test gonna take. Mostly, I assumed it depends on how different the variations are performing in terms of conversion. If they are converting very similar, the test can take forever. I will test the calculator, if it works will be super useful for planning.
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I see an design experiment on our dev-site. Menu collapsed for all users giving more space for Convert Experiments main info: A/B and Multivariate Experiments... what do you think? a keeper?
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I think this will help on the space on the experiment name. But maybe bring project name in experiment overview...
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People
In his circles
157 people
Have him in circles
432 people
Phil Roebuck's profile photo
Brian McFarlane's profile photo
Costel Arotaritei's profile photo
Anne Karla's profile photo
aarsh patel's profile photo
André Morys's profile photo
james smith's profile photo
Michel Schipper's profile photo
Jared Smith's profile photo
Work
Employment
  • Convert Insights
    CEO, 2009 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
playa del carmen - rotterdam netherlands - monterrey mexico - bussum netherlands
Story
Tagline
CEO of Convert.com, Dad and husband, building startup and having fun
Introduction
Founder of Reedge.com and Convert.com and passion for helping people and businesses convert better online
Education
  • Haarlem Business School
    Small Business, 1994 - 1998
Basic Information
Gender
Male