Are you giving to your community or simply expecting them to make your brand awesome for you? +Merlin U Ward
, in his book You Get What You Give, claims "The primary reason brands are failing in this relatively new world is that they are breaking the rules of engagement."
In prepping our community resolutions for 2014, lets make sure we kick the year off right by getting our rules of engagement straight.
Want to read Merlin's book before the hangout? You can find it on Amazon here: http://www.amazon.com/You-Get-What-Give-Principles-ebook/dp/B00GL7P84Y/
Why would you read it? Here's Merlin's take (ours is coming soon): http://merlinuward.com/business/read-you-give
Join us this Friday as +Sherrie Rohde
and +Nicole Rohr
will be hosting the Hangout with +Merlin U Ward
and other community managers who wish to join the discussion! +Sarah Mordis
and +Carrie Keenan
will be moderating the Twitter chat at #cmgrhangout
Merlin U Ward comes from an entrepreneurial background. After successfully launching his first business at eighteen he found his knack for business process and marketing. He adopted the philosophy “marketing is a part of everything,” where marketing is approached as part of every business process from product development to accounts receivable. It is from this philosophy and his years consulting businesses in Arizona, that Merlin fell in love with the diverse applications of social media as part of the marketing machine.
As social media evolved, Merlin continued to explore the new networks and tools that came along with the changing landscape. Merlin joined Renegade, an agile social media agency in New York City, in 2012. There as acting social media strategist, he applied and enhanced processes for implementing, tracking, and improving a companies’ social media presences.
In 2013, Merlin published his book, “You Get What You Give” on social media principles and strategies for companies and brands of all sizes. In it is the framework for a social media presence in the true spirit of “marketing is a part of everything.” It outlines internal policy, metrics, and five strategies to make a brand successful online.
In his free time Merlin brews his own craft beer and travels with his wife. He is a geek and always enjoys a good strategy board game. You'll also find him in the mix wearing funky socks!
Part of our discussion:
Q1) How do you fulfill the needs of your individual community members?
Q2) How do you track community actions that lead to your business goals?
Q3) What are some of your favorite ways to tell your brand's story?
Q4) How do you get your community to participate in, and ultimately be a part of, your story?
Q5) What helps your obtain an understanding of your community and what motivates them?
Q6) Branding, Customer Service, Community Experience, Innovation and Sales—which of these strategies is easiest? Why?
Q7) Branding, Customer Service, Community Experience, Innovation and Sales—which of these strategies is most difficult? Why?
Don't forget to confirm you are attending and be on the lookout for a G+ notification about 1:55pm if you want to join the hangout (if we have room).
Want to participate on Twitter? Watch here or on YouTube and use #cmgrhangout
Let's discuss ways you can attend.
Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you'll see the video on YouTube (don't worry, it will be there and start playing as soon as the broadcast begins)
Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (we will only invite a few people for this event, so let us know why you would like to attend) Do NOT click the link to join the hangout if you are just here to watch.
Chat: You can watch here and/or follow the conversation on Twitter using #cmgrhangout
Why are we asking you to follow these instructions? Many think they need to join the hangout just to listen in. This takes up a seat from someone who wants to actually talk and be seen and participate in the hangout. So please be considerate to everyone and remember, just because you don't see the video yet, does not mean it won't be there. It will.
Any questions? Just let us know. Please don't wait until 2pm EST to ask questions. We're busy getting the hangout ready, inviting you to join and posting the YouTube video so everyone can participate the way the want to when we go live.
Look forward to having you join us in the capacity of your choice!
If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.