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Dennis Shiao
Worked at DNN
Attended Columbia University
Lives in San Mateo, CA
614 followers|17,004 views
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Dennis Shiao

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My first article at +The Rouse was inspired by a meeting I attended with +Customer Experience Professionals Association - during a panel discussion, a VP Customer Success said he's having a hard time getting the attention of his Marketing team.

As a marketer, I think this is a mistake (on the part of Marketing).
Why you as a marketer should be spending more time with customers, understanding them and your business through their eyes can be a huge advantage
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Dennis Shiao

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I enjoyed doing this interview with +Ally Greer of +Scoop.it- Ally defined content curation, provided a list of curators she admires and gave useful tips on how to do curation well #contentcuration
Ally Greer, community manager at Scoop.it, shares her insights on content curation, including best practices, tips and ROI.
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Agreed, +Smarter Shift - it made me re-consider some of my own social sharing, which at times strays too far towards aggregation. There's more value (I think) I can provide via commentary ;-)
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Dennis Shiao

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I blogged at +DNN Corp. about how Twitter can be used for lead engagement and lead nurturing #leadgeneration  
How to use Twitter outreach to boost and augment your lead nurturing and lead engagement.
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Dennis Shiao

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Since you're here (on Google Plus), I thought I'd share these useful tips from +CopyPress 
A few weeks ago, I started to manage the Google+ page at CopyPress. At that time, I only had basic knowledge about it and simply knew the pros and cons of using the social network to create brandin...
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Dennis Shiao

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My guest post for Community Manager Appreciation Day #CMAD Looking forward to the January 27th celebration.
Dennis Shiao considers 2013 the “Year of Content Marketing” and predicts we will look back on 2014 as the “Year of Content Marketing in Online Communities.”
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Dennis Shiao

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Great way to start off the year: a #CMGRHangout that highlights (for brands) the rules of engagement. I'm planning to join.
 
Are you giving to your community or simply expecting them to make your brand awesome for you? +Merlin U Ward, in his book You Get What You Give, claims "The primary reason brands are failing in this relatively new world is that they are breaking the rules of engagement."

In prepping our community resolutions for 2014, lets make sure we kick the year off right by getting our rules of engagement straight.

Want to read Merlin's book before the hangout? You can find it on Amazon here: http://www.amazon.com/You-Get-What-Give-Principles-ebook/dp/B00GL7P84Y/

Why would you read it? Here's Merlin's take (ours is coming soon): http://merlinuward.com/business/read-you-give

Join us this Friday as +Sherrie Rohde and +Nicole Rohr will be hosting the Hangout with +Merlin U Ward and other community managers who wish to join the discussion! +Sarah Mordis and +Carrie Keenan  will be moderating the Twitter chat at #cmgrhangout.     

Merlin U Ward comes from an entrepreneurial background. After successfully launching his first business at eighteen he found his knack for business process and marketing. He adopted the philosophy “marketing is a part of everything,” where marketing is approached as part of every business process from product development to accounts receivable. It is from this philosophy and his years consulting businesses in Arizona, that Merlin fell in love with the diverse applications of social media as part of the marketing machine.

As social media evolved, Merlin continued to explore the new networks and tools that came along with the changing landscape. Merlin joined Renegade, an agile social media agency in New York City, in 2012. There as acting social media strategist, he applied and enhanced processes for implementing, tracking, and improving a companies’ social media presences.

In 2013, Merlin published his book, “You Get What You Give” on social media principles and strategies for companies and brands of all sizes. In it is the framework for a social media presence in the true spirit of “marketing is a part of everything.” It outlines internal policy, metrics, and five strategies to make a brand successful online.

In his free time Merlin brews his own craft beer and travels with his wife. He is a geek and always enjoys a good strategy board game. You'll also find him in the mix wearing funky socks!

Part of our discussion:

Q1) How do you fulfill the needs of your individual community members?
Q2) How do you track community actions that lead to your business goals?
Q3) What are some of your favorite ways to tell your brand's story?
Q4) How do you get your community to participate in, and ultimately be a part of, your story?
Q5) What helps your obtain an understanding of your community and what motivates them?
Q6) Branding, Customer Service, Community Experience, Innovation and Sales—which of these strategies is easiest? Why?
Q7) Branding, Customer Service, Community Experience, Innovation and Sales—which of these strategies is most difficult? Why?

Don't forget to confirm you are attending and be on the lookout for a G+ notification about 1:55pm if you want to join the hangout (if we have room).

Want to participate on Twitter? Watch here or on YouTube and use #cmgrhangout when tweeting.

Let's discuss ways you can attend. 

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you'll see the video on YouTube (don't worry, it will be there and start playing as soon as the broadcast begins)

Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (we will only invite a few people for this event, so let us know why you would like to attend) Do NOT click the link to join the hangout if you are just here to watch.

Chat: You can watch here and/or follow the conversation on Twitter using #cmgrhangout  

Why are we asking you to follow these instructions? Many think they need to join the hangout just to listen in. This takes up a seat from someone who wants to actually talk and be seen and participate in the hangout. So please be considerate to everyone and remember, just because you don't see the video yet, does not mean it won't be there. It will. 

Any questions? Just let us know. Please don't wait until 2pm EST to ask questions. We're busy getting the hangout ready, inviting you to join and posting the YouTube video so everyone can participate the way the want to when we go live. 

Look forward to having you join us in the capacity of your choice! 

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.
This Hangout On Air is hosted by My Community Manager. The live video broadcast will begin soon.
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#CMGRHangout presents: You Get What You Give
Fri, January 3, 2014, 2:00 PM
Hangouts On Air - Broadcast for free

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Let me know if you'd like to be on air for this Dennis, we still have room! :)
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Dennis Shiao

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Having fun with formatting.

This is bold
And this is italic
And finally, this is bold italic

Hope you enjoyed this ;-)
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There seem to be, +Jennifer Page. I've noticed a lot of people posting without formatting on G+...understandable, since you can't format on Twitter or Facebook.
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My interview with Sandra Zoratti on all things #Marketing
Our Q&A with Sandra Zoratti covers numerous Marketing topics: reducing complexity, work-life balance, her favorite Marketing blogs and the future of …
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Interesting Marketing insights from Navin Nagiah, CEO of +DNN Corp. 
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Great topic. Looking forward to this Hangout on Friday.
 
Overview

Since our community is so largely focused on video through Google Hangouts on Air, we decided to bring together a panel of other community managers who work with video based communities or use video as an integral part of their community to address how to enhance communities with video.

If you're looking to learn more about how to enhance your community with video, be sure to join us for #CMGRHangout on Friday, January 10th at 2pm EST! +Jonathan Brewer and +Sherrie Rohde will be hosting the Hangout with +Trish Fontanilla, +Tim McDonald, +Elise Ramsay and +Jessica Salinas as panelists. +Carrie Keenan and +Sarah Mordis will be moderating the Twitter chat using #CMGRHangout.

Panelists

+Trish Fontanilla 
VP, Community & Customer Experience at Vsnap

Trish is the VP of Community & Customer Experience at Vsnap, a video messaging platform for people in sales & account management to bring warmth into their client interactions. When she's not vsnappin', she volunteering with Boston Cares, Technovation Challenge, and Wonder Women of Boston. Say hi!

Connect with Trish on Twitter at @trishofthetrade or on Google+.

+Tim McDonald 
Director of Community at The Huffington Post, Founder at My Community Manager

Tim builds communities, not networks, through building individual relationships that create movements. Director of Community at The Huffington Post. A passionate member of #NoKidHungry Social Council, striving to end childhood hunger in the US. Believer of connecting people with a purpose.

Connect with Tim on Twitter at @tamcdonald or on Google+.

+Elise Ramsay 
Community Manager at Wistia

Elise is the Community Manager at Wistia, a video hosting company built for business (not cats). She’s passionate about connecting people and helping businesses big & small do awesome things with video. She also coaches the Wistia dance team. Find her on Twitter and say hello with your best GIF!

Connect with Elise on Twitter at @eliseramsay or on Google+.

+Jessica Salinas 
Community Manager at Livestream
Jessica is a Texas native living in NYC where she is currently the Acting Editor at Livestream. It is her job to discover events that their users are creating and highlight those events on their site and across their social channels. There are live events happening all the time, from all over the world and she gets to curate the good stuff.

Connect with Jessica on Twitter at @jaesalinas or on Google+.

Discussion Questions

Q1) How do you use video in your community?
Q2) How do you get people comfortable with being on video?
Q3) What makes video different from other types of communities?
Q4) What are some benefits you've seen from incorporating video in communities?
Q5) What was one of your favorite video moments in your community?
Q6) What advice do you have for a community that wants to start using video?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (We will only invite a few people for this event, so let us know why you would like to attend.) Do NOT click the link to join the hangout if you are just here to watch.

Chat: You can watch here and/or follow the conversation on Twitter using #cmgrhangout.

Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions. 

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

Not sure what time this is for your location? http://www.worldtimebuddy.com/?qm=1&lid=5,0,5967629&h=5&date=2014-1-10&sln=14-15
This Hangout On Air is hosted by My Community Manager. The live video broadcast will begin soon.
Q&A
Preview
Live
#CMGRHangout presents: Enhancing Communities with Video
Fri, January 10, 2014, 2:00 PM
Hangouts On Air - Broadcast for free

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Dennis Shiao

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Community Manager Appreciation Day is coming up (January 27th). Join us for this #CMAD Hangout.
 
Building a community, especially from the ground up, requires a lot of effort (as we all surely know). One of the most important parts of being a community manager is being visible. Once you stop partaking, everyone will. While the goal of building a thriving community is in fact so this does not occur, it remains the unfortunate truth at the start.

A big part of staying active within your community is to create a mini "content strategy" outlining how you plan on communicating to your co-members. Creating and sharing content for the purpose of community building can range from visual content to long form reads, and in any circumstance can not be overlooked.

In this session, we will discuss the importance of using content to build community, the different types of content and their benefits, tools for content sharing, and more!

For more information, please check out:
http://communitymanagerappreciationday.com/schedule/communities-around-content/
This Hangout On Air is hosted by My Community Manager. The live video broadcast will begin soon.
Q&A
Preview
Live
#CMAD presents: Communities Around Content
Mon, January 27, 2014, 6:00 PM
Hangouts On Air - Broadcast for free

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In his circles
467 people
Have him in circles
614 people
Lara Taeuber's profile photo
4 Roads's profile photo
Scott K. Wilder's profile photo
Santry Digital Solutions's profile photo
Elisa Bevan Butler's profile photo
Юлия Ласкорунская's profile photo
Kim Gregson's profile photo
oye akintan's profile photo
Social Tables's profile photo
Work
Occupation
Director, Content Marketing at DNN
Employment
  • DNN
    Director, Content Marketing
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Mateo, CA
Links
Contributor to
Story
Tagline
Content is my passion.
Introduction
Content Marketing at DNN, blogger at It's All Virtual, author of the book "Generate Sales Leads With Virtual Events."
Bragging rights
Ran (and completed) the 100th Boston Marathon.
Education
  • Columbia University
    1991
Basic Information
Gender
Male