Active in the Israeli start-up community, writing about new tech trends and hot startups. In addition to writing, I help startups succeed by bridging technology, business, and marketing. Extensive hands-on experience helping early-stage start up companies market their products.
Background in journalism and new media. Keenly following and covering developments in publishing, content, technology, politics and content marketing.
I contribute to a wide selection of magazines, websites, blogs and newspapers and cover a plethora of sectors, from crowdsourcing, tech culture and politics to finance and marketing.
A firm believer in journalism-driven marketing as brands need to find an effective, sticky way to tell a story. This means strong, dynamic and timely off and on-site content.
• Brand journalism
• Content marketing
• Inbound marketing
• Social media marketing
• Online Marketing
• Demand Generation
• Thought Leadership
• Strategic Planning and Tactical Build Out