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Denisa Stan
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10 ways to drive results from linked AdWords and Google Analytics (GA) accounts. Get the guide and checklist here: https://goo.gl/rDPfo8 #GoogleBP #GoogleBestPractices
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We’re introducing &Google Analytics account linking, and remarketing tag and list sharing to AdWords manager accounts* (MCC) [https://goo.gl/lT20IJ]. These two new enhancements enable more insightful reporting and help you scale your remarketing efforts across your managed accounts. You can learn more on our blog: http://goo.gl/hNxQkV
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The New G+

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New updates in the AdWords app
You suggested, we built: introducing billing, column and performance table updates in the AdWords app. Learn more: http://goo.gl/TXET8H

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AdWords Conversion Tracking Tags
Starting today, checking the status of AdWords conversion tracking tags is faster and clearer. Add a new tag (also known as a “code snippet”) to a page you’d like to track, visit the tagged page once, and AdWords will verify that the code works within 30-60 minutes. This will even work if none of your campaigns are running yet. If any issues arise, you can identify when they started using timestamps for “conversion tag last seen” and “last conversion recorded.” 

As you make changes to your website, please use the improved “Tracking Status” column to check that your tags continue working as expected. We hope these changes make setting up and troubleshooting AdWords conversion tracking easier and simpler. To learn more, visit the AdWords Help Center: http://goo.gl/6xgO0z
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We are excited to announce our latest investment to help brands make the most of digital: TrueView will be available for programmatic buying within DoubleClick. This launch brings together two important trends we’re seeing: the importance of user choice in advertising and the ability to reach the right person at the right time with programmatic buying. 

In the next few months, marketers and agencies will be able to buy TrueView through DoubleClick Bid Manager. 

We introduced TrueView, an innovative cost-per-view (CPV) ad format, five years ago as a way to put user choice at the heart of brand advertising. With TrueView, viewers choose to engage, and brands only pay when they do. In the next few months, marketers and agencies will be able to buy TrueView through DoubleClick Bid Manager. This is the first time TrueView has been available outside of AdWords, allowing DoubleClick clients to take advantage of features like cross-campaign frequency capping, unified audience insights, measurement and billing across campaigns.

This adds to our ongoing investments to help brands get the most out of the programmatic landscape by connecting with audiences in all the moments that matter. 

http://goo.gl/4nq2BM
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Slightly closer now and the glowing light has now been confirmed as 2 objects reflecting light.

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#Analytics
Query Word Count dimension - util de urmarit
Introducing the Query Word Count dimension for AdWords search queries
/by  +Joan Arensman  #adwords #analytics

The AdWords Search Queries report in Google Analytics shows you which search queries resulted in clicks on your AdWords ads.

Many advertisers have told us that they like to segment AdWords search queries based on the number of words used in the query. More specific queries with many words (long-tail queries) tend to perform rather differently from short queries with only a few words. 

For that reason, we created a new dimension in the AdWords Search Queries report: Query Word Count. You can now analyze query patterns easily, without needing to classify them manually. Using this insight, consider adding additional long-tail keywords in AdWords to more closely match high-performing search queries.  

Learn more in the Help Center at: http://goo.gl/ICkuVa
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