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Demian Farnworth
Works at Copyblogger Media
Attended Southern Illinois University Edwardsville
Lives in Belleville, IL
12,808 followers|2,685,873 views


The 10 Most Important YouTube Videos of All Time

Anything missing on this list? Seems solid to me. 

Watch here:
YouTube turned 10 years old last week. In the past decade, the website has become a huge part of our culture and an important platform for brands to engage with users. ;It's where music videos live. It's where movie trailers premiere. It's where a whole new class of multimillionaire "Youtube stars" have cropped up. To chart YouTube's growing influence, Business Insider talked with YouTube expert and virality consultant Brendan Gahan. ;Gahan is th...
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Some videos make sense, some not so much, but all go to show - one size never fits all. Great late night read, +Demian Farnworth.
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Treat Your Ears To 19 Of The Best Marketing Podcasts

So I think a great place to start is to simply subscribe to all of these podcasts ... 

And then weed out what you don't want. Great list. And I'm not just saying that since The Lede (the show I host with +Jerod Morris ) made it on it. 

Please visit the page and share and listen to all the great resources:
Don’t have time to read about marketing news and trends? Listen to the best marketing podcasts instead!
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Demian Farnworth

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In this 42-minute interview with Amazon bestseller (and not to mention Seth Godin favorite) Bernadette Jiwa, you’ll discover:

 - Bernadette’s insightful response when I confessed why Copyblogger’s editorial department has a crush on her name.

 - What it looked like growing up in the storytelling capital of the world.

 - Why copying the Mad Men style of marketing may be ruining your business.

 - How “tea kettle moments” could be the secret to having more customers than you can handle.

 - The interesting twist her book deal took with a traditional publisher (an important lesson for anyone who wants to publish).

 - Advice to people who think they are unoriginal — and think they can’t do anything about it.

 - What type of stories to tell if you want to be the center of attention.

 - Guidance to people who feel like their careers are going no where.

 - How to stop falling for the popular myth about scaling your business.

Listen here:
In this episode of The Lede, Demian Farnworth talks to Bernadette Jiwa about marketing your brand with storytelling rather than trying to outdo competitors.
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Great job +Demian Farnworth on soloing this.
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Single most important lesson from this lunch interview with +Matthew Kaboomis Loomis

We all start at the bottom. 

Thank you Matt, and the video editor did a great job! 

Please watch!
My Power Lunch with Demian Farnworth, Copyblogger Media

If you dined with +Demian Farnworth, you would want to jump on the opportunity to pick his brain, right? He's a master copywriter and blogger, and so that's what I did. I took the opportunity to ask him some questions about his current blogging secrets for 2015.

I captured it on video for ya.

Demian talks about his writing process, which social media platforms he likes and dislikes, some of his personal story, the future of blogging, and more.

You can see what Demian had to say in this Power Lunch Video Interview:

Would love to hear what you think in the comments!

#bloggingtips   #videointerview   #buildyourownblog  

+Brent Jones 
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+Wade Harman I didn't realize you're in MO these days...Welcome to the Show Me state. 
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Writing Improves Everything (Another Absurd Claim)

You are the hack who butchers your ideas. It’s okay. That’s true for everyone. We butcher our ideas when we commit them to paper or hit publish.

But it must be done.

Continue reading (and then share):
You are the hack who butchers your ideas. It's okay. That's true for everyone. We butcher our ideas when we commit them to paper or hit publish.
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Needed to read this today. Thanks.
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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

Think about it.

Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.

At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer.

Keep reading:
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
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Have him in circles
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Demian Farnworth

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Atlantic Writer Misses What Makes Twitter Truly Great: Social Proof

Last Monday Derek Thompson (senior editor at The Atlantic) missed a wonderful opportunity to talk about one of the things that makes Twitter truly great.

Let me give you some context.

Less than three weeks after deleting the Twitter app from his phone (part of a slew of 2015 resolutions revolving around better productivity), Derek redownloaded the app. Eventually he discovered a new feature: “View Tweet Activity.”

This got him exploring, asking questions, and digging deeper into analytics only to discover what I thought was a common truth: Twitter drives very little traffic to your articles.

Keep reading:
So more Twitter shares -- even if they don't send substantial traffic -- means a better chance someone will actually read your article.
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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site.

But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.

What exactly is expired content? Today I explain not only what it is, but what you should do with ten specific pieces of expired content. 

Please keep reading here:
Do your site's archives desperately need attention, but you don't know where to start? Focus on fixing these 10 pieces of broken or neglected content.
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13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

Certainly having a content strategy is better than not having one. But a documented one is superior.

As Kristina Halvorson and Melissa Rach write in Content Strategy for the Web:

"Your content strategy defines how an organization (or project) will use content to achieve its objectives and meet its users’ needs."

In other words, your content strategy helps you see clearly, avoid excuses, and remove distractions.

It’s there to keep you accountable.

But creating a content strategy doesn’t have to be a frighteningly massive affair. You can create your first draft in less than a day, just by answering a few questions.

So, square away an afternoon, ask yourself these questions, and document the answers in a notebook, on a whiteboard, in Evernote, or in the handy PDF we’ve created for you below.

Have fun!
If you're struggling to make a living online, it could be your lack of a documented content strategy. Learn the simple way to draft a strong content plan.
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Demian Farnworth

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Brevity is the soul of podcasting:
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+Marty Agather... I was telling you about +Robert Bruce's short stories.
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How to Learn From Your Mistakes

Everybody makes mistakes.

And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth.

But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place.

In this episode of The Lede, Jerod and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them.

Listen here:
In this episode of The Lede, Jerod and Demian discuss personal stories of failure to teach online marketing lessons. Get tips about overcoming mistakes.
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Great stuff +Demian Farnworth. +Jerod Morris had much more entertaining mistakes than you. However, yours were more serious, could be a +Lifetime movie, mistakes. 
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Nobody Is Using Google+

The response to this should be interesting. Of course his first mistake is use of hyperbole. But still. The data suggests he's not that far off. 

Read here:
Google doesn't want to talk about numbers.
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Further information based on "inactive" (non-public) and "active" (public) accounts:
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Have him in circles
12,808 people
Itwasallwonderfulnot's profile photo
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I told you I wrote copy for CBM. Look right.
  • Copyblogger Media
    Copywriter, 2013 - present
  • The CopyBot
    Freelance Copywriter, 2011 - 2012
  • Fallen + Flawed
    Blogger, 2011 - 2012
  • Joyce Meyer Ministries
    Managing Editor, 2009 - 2010
  • Joyce Meyer Ministries
    Senior Web Copywriter, 2007 - 2009
  • Proquest Technologies
    Senior Editor, 2005 - 2007
  • Proquest Technologies
    Copywriter, 2001 - 2005
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Belleville, IL
I write for Copyblogger Media. I dig vacuums, dancing, and books. Dancing books that suck up dirt are the best.
Chief Copywriter at Copyblogger Media. Read all my articles here. Get even more writing advice at my personal blog -- The Copybot.

A great place to start is in my Education of a Writer Series -- particularly The Year of Falling Apart.

My main gig is to write web copy that conquers the web's two main problems: obscurity and neglect. 

When I say obscurity, I mean web content is buried beneath billions of web pages. By neglect, I mean if someone actually finds your page, they'll more than likely to ignore or abandon it.

To overcome those two problems I write web content that search engines can easily find and people can't resist.

I also teach writers the secret to going from a good writer to a great writer. Or how to become a pit bull on paper

Some of My Best Stuff on Google+

Want to see my most popular posts on Google Plus? The essential? Here are thirteen. 
Here are two Hangouts I've done. One on writing in general, and the other on direct response copywriting in general: 
By the way, I don't follow someone just because they follow me. I follow someone because I find them interesting, engaging, and positive.  
Bragging rights
Ran two marathons. Both brutalized me. One was during a winter storm. The other was during a heat wave. I've also hiked nearly 150 miles of the Appalachian Trail. Over 2,100 miles to go.
  • Southern Illinois University Edwardsville
    English Literature, 1998 - 2000
  • AWAI Accelerated Copywriting Course
    Copywriting, 2001 - 2002
Basic Information
Demian Farnworth's +1's are the things they like, agree with, or want to recommend.
'The World's Worst Humanitarian Crisis': Understanding the Darfur Confli...

Origins: Current Events in Historical Perspective; In each issue of Origins, an academic expert will analyze a particular current issue – po

11 Marketing Documentaries That Will Make You a Smarter Marketer

Sometimes we get so caught up in tactics we lose sight of the big picture. Here are 11 mind-expanding marketing documentaries all marketers

The Difference Between Web Reporting And Web Analysis

The business world is chock full of data pukes masquerading as data analysis. Learn the top 10 signs that you are looking at / doing web ana

Here’s Your Last Chance to Enter Copyblogger’s Essay Contest

You have until 5:00 PM PST today to enter our first-ever essay contest ... which features over $7,000 in content marketing prizes ...

The 10 most difficult books to finish – in pictures

Plough through these challenging works and you'll be doing well. Nominate your favourites in the comments section below

Top 5 Commentaries on The Gospel of Luke

Of the four Gospels, Luke is R.C. Sproul's personal favorite. It is the longest of the four Gospels and the only one whose author wrote a se

GeoGuessr - Let's explore the world!

GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.

Life After Heroin: Two Ex-Junkies Pick Up a New Habit

A true story of addiction, friendship, and tattoos

Chasing Laplace’s Demon | Guest Blog, Scientific American Blog Network

Warming up - Here's your task: Come up with a stock market portfolio in the next 30 seconds (if you already have a portfolio, pretend you ..

When Google Gets It Wrong By Changing The Titles Of Web Pages

Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a bett

5 SEO Strategies We Swear Aren't Going Anywhere

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when m


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Say It Out Loud: How David Sedaris Makes His Writing Better

With social networking tools and access to e-reader data, 21st-century authors have unlimited opportunities for feedback before a book is in

The Mindset that Makes Online Marketing Work

When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, bu

Death To Bullshit

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As a content marketer I'm regularly looking at my stats to work out what content is doing well. In this article I'll go through 2 useful rep

6 actionable metrics for content marketers & bloggers (that you won&...

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