The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today?
With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing …
Matter of fact, was the idea “Leaders are readers” ever really true?
And so in this new edition of “Hero v. Villain” Jerod and Demian debate the issue with the hot vehemence that only white Midwesterners can truly muster.
Plus, there’s a little bonus for you, too.
“I would never read this. It’s too long.” That’s a pervasive sentiment that will never die. I run into it all the time.
I ran into this recently with a young man asking for studies, suggesting that Millennials would not read long copy. That they all have ADHD.
That thought is baloney. Here’s why …
This week we are talking about Writing & Blogging and will be offering insights and discussion from , and .
Demian Farnworth is the Chief Copywriter at . His main gig is to write web copy that conquers the web's two main problems: obscurity and neglect. When he says obscurity, he means web content that is buried beneath billions of web pages. By neglect, he means if someone actually finds your page, they'll more than likely ignore or abandon it. To overcome those two problems he writes web content that search engines can easily find and people can't resist.
Follow Demian: https://twitter.com/demianfarnworth
Wade Harman is a full time social media marketing blogger. He has a Psychology degree and he uses it to help people create action from their updates on social media. People these days have a twisted sense of how marketing is done and he’s here to set them straight. Become a Hero to one individual at a time and stop marketing to the masses!
Follow Wade: https://twitter.com/wadeharman
Kevan Lee is the Content Crafter at . This is where he shares his best, actionable advice on content marketing, his favorite writing tips, and his top time-saving tools.
Follow Kevan: https://twitter.com/kevanlee
Full Schedule and Lineup: http://www.sitesell.com/blog/2015/06/sitesell-presents-an-incredible-series-for-entrepreneurs.html
SiteSell offers a free eCourse on Entrepreneurship that will help you recognize and overcome the most common fears that stop budding entrepreneurs: http://www.sitesell.com/entrepreneurship/
Make sure to RSVP, and feel free to share your questions on the Event Page as we will be pulling the best comments and questions into the broadcast for our panel to respond to.
If you want to make sure you don’t miss any future shows, be sure to RSVP to this one, and we'll add you to a special VIP circle and invite you to all future shows.
Here's the full schedule for the #SiteSellPresents series:
Monday, July 6th - ENTREPRENEURSHIP with &
Monday, July 13th - WRITING / BLOGGING with &
Monday, July 20th - SOCIAL MEDIA with &
Monday, July 27th - SEARCH with &
The post below has the link to the first event and will be updated each week with a link to the next event, as well as replay and notes from each completed HOA.
I'm truly excited to be able to bring these fantastic minds together for you. I hope you're looking forward to these shows as much as I am!
Let’s be honest with each other for a moment.
Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore.
This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money.
As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action.
And we can do that by creating scarcity.
- Copyblogger MediaCopywriter, 2013 - present
- The CopyBotFreelance Copywriter, 2011 - 2012
- Fallen + FlawedBlogger, 2011 - 2012
- Joyce Meyer MinistriesManaging Editor, 2009 - 2010
- Joyce Meyer MinistriesSenior Web Copywriter, 2007 - 2009
- Proquest TechnologiesSenior Editor, 2005 - 2007
- Proquest TechnologiesCopywriter, 2001 - 2005
- Plussers...Are We Really as Smart as We Think We Are? Or Is It Just Me? (226 comments, 52 +1s, 7 reshares)
- Crash Course on Storytelling (22 comments, 432 +1s, 245 reshares)
- 13 Lessons Learned From 13 Years of Writing (22 comments, 130 +1s, 39 reshares)
- 17 Ways to Go from Insignificant to Significant on Google (41 comments, 51 +1s, 60 shares)
- A Cheat Sheet for People Afraid of Google+ (99 comments, 395 +1s, 174 reshares)
- The Year of Falling Apart (The Education of a Writer--Chapter 1) (11 comments, 30 +1s, 10 shares)
- 8 Rules Every Writer Should Live By (7 comments, 21 +1s, 6 shares)
- Trust Me--A Minus Sign Won't Keep Google+ from Becoming Trivial... (22 comments, 13 +1s, 2 shares)
- Southern Illinois University EdwardsvilleEnglish Literature, 1998 - 2000
- AWAI Accelerated Copywriting CourseCopywriting, 2001 - 2002
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