When I was young, I sported pink hair, suede sneakers, raver jeans, and punk t-shirts. Sure, I was cool, but strike up a conversation and you’d wonder if something was wrong with me.
I had nothing interesting to say. I was all show. And that, unfortunately, is the direction online content has been going.
Here's what you need to do instead:
Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action?
If you said “yes,” then the 4 Ps is what you are after.
Let’s start with an example.
And other juicy bits of information in this four minute episode of Rough Draft . Listen now.
This is for you .
The capture below is the list of Table Talk topical lunch table discussions at Social Media Marketing World next week. #SMMW is arguably the largest and most important social media marketing conference in the US.
Look at the last five. Notice what's missing?
and I are very active on other networks as well. We would not disappear ;-)
Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web.
But what does it really mean?
On the latest episode of The Lede, the second in our “Hero versus Villain” series, Demian and I debate this question.
Before you listen, see if you can guess which side of the debate each of us is on. ;-)
And, as we did last episode, we bring in one of our Copyblogger colleagues to help us settle the debate.
We’d all love to show up first in Google for something.
There’s likely at least one golden search term or keyword you’re striving for —and we’ve all heard plenty of different get-to-the-front-page-of-Google formulas.
It can get a little dizzying keeping all the approaches straight.
But it can be done. If you’re willing to invest some time, resources and brainpower, you can create the top content on any topic.
Jeffery Kranz explains:
This is the number one SEO practice you can employ to get people (and Google) to pay attention to your online content.
Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy”.
And the more quality links that point to a particular page, the higher that page is going to rank.
But how do you get those links without breaking the law, or looking like a scuzzy spammer?
Well, here are some clean and pretty ways to get them.
P.S. I am fully aware my math about the length of the episode is fuzzy. It's too see if you are paying attention. was. :D
- Copyblogger MediaCopywriter, 2013 - present
- The CopyBotFreelance Copywriter, 2011 - 2012
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- Joyce Meyer MinistriesManaging Editor, 2009 - 2010
- Joyce Meyer MinistriesSenior Web Copywriter, 2007 - 2009
- Proquest TechnologiesSenior Editor, 2005 - 2007
- Proquest TechnologiesCopywriter, 2001 - 2005
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- Southern Illinois University EdwardsvilleEnglish Literature, 1998 - 2000
- AWAI Accelerated Copywriting CourseCopywriting, 2001 - 2002
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