Profile

Cover photo
Demian Farnworth
Works at Copyblogger Media
Attended Southern Illinois University Edwardsville
Lives in Belleville, IL
14,420 followers|2,777,491 views
AboutPostsPhotosYouTube+1's

Stream

Demian Farnworth

Shared publicly  - 
 
Listen with a loved one. 
During the past four months one of the things I’ve been trying to experiment with is telling more stories. Historical stories, fake stories, personal stories. See, what I’m trying to do is make the audio more visual. And I’ve found that best way to do that is to share stories. Illustrations. Anecdotes. Et cetera. AudioPlay Episode
1
1
Dr Lew Jensen's profile photo
Add a comment...

Demian Farnworth

Shared publicly  - 
 
Why The Phrase ‘Leaders Are Readers’ Should Die

The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today?

With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing …

Matter of fact, was the idea “Leaders are readers” ever really true?

And so in this new edition of “Hero v. Villain” Jerod and Demian debate the issue with the hot vehemence that only white Midwesterners can truly muster.

Plus, there’s a little bonus for you, too.
The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today? With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing … Matter of fact, was the idea “Leaders are readers” ever really true?Play Episode
2
Belinda Weaver's profile photoDemian Farnworth's profile photoMatthew Kaboomis Loomis's profile photo
4 comments
 
If Demian Farnworth is preaching that people no longer need to read, we're all doomed. 
Add a comment...

Demian Farnworth

Shared publicly  - 
 
substance v. style. Which should win? 
You get content marketing … Crank out some blog posts. Gush out some guest posts. Build links. Share content on Google+ or Twitter. Pin images to Pinterest. Hot dog it in a LinkedIn Group Discussion. But your greatest problem isn’t creating enough content because we’ve been taught how to make content fast six ways to Sunday … …
4
Add a comment...

Demian Farnworth

Shared publicly  - 
 
How Every Creative Must Think about Marketing and Advertising

Just 9 mins, 12 seconds long Give it a listen now: 
http://rainmaker.fm/audio/draft/creativity-advertising/
4
RMF Marketing's profile photoLouisa Chan's profile photo
2 comments
 
Like the image. Will wait till weekend to catch up on your "minutes". It flows better for me this way ...
Add a comment...

Demian Farnworth

Shared publicly  - 
 
Do Millennials (Really) Hate Long Copy? (10 mins long)

“I would never read this. It’s too long.” That’s a pervasive sentiment that will never die. I run into it all the time.

I ran into this recently with a young man asking for studies, suggesting that Millennials would not read long copy. That they all have ADHD.

That thought is baloney. Here’s why …

http://rainmaker.fm/audio/draft/millennials-hate-long-copy/
Allow me to tell you a story. A story that you will probably be able to relate to in some sense. It’s about a stout, whiskered man who thinks sound decisions can come only from a cool head. And that copy should always be short. “I would never read this. It’s too long.” That’s aPlay Episode
3
2
Demian Farnworth's profile photoOn Track Tips | Wiser Sites's profile photoMike Allton's profile photoShauna McGee Kinney's profile photo
3 comments
 
That's pretty crazy.  Speaking as one, Millennials are acclimated to the opposite: deep and rich information on anything at our fingerprints.  We are less likely than any gen before us to make up our mind without research.

~ +Eli Fennell 
Add a comment...

Demian Farnworth

Shared publicly  - 
 
Want a Writing Voice That Stands Out? 

Misuse the Software: http://thecopybot.com/misuse-software/
As babies, our first goal is to learn the language. Master the fundamentals. And most of us our satisfied with this. Great writer's, however, aren't.
6
3
Louisa Chan's profile photoGeorge Station's profile photoBelinda Weaver's profile photoPamela Rossow's profile photo
3 comments
 
Add away, +Demian Farnworth​​, if it brings out the point ... :)
Add a comment...
Have him in circles
14,420 people
Bananaway's profile photo
MusicManC's profile photo
Rob Law's profile photo
Lars Bingham (Vaff)'s profile photo
Thoriqul Adnan's profile photo
Crystal Sheridan's profile photo
Leila Martin's profile photo
Dima TheSDV's profile photo
Sarah Hill's profile photo

Demian Farnworth

Shared publicly  - 
 
I'll be wearing a shirt. 
 
Join us each Monday throughout July as we dive into discussions on Entrepreneurship, Writing & Blogging, Social Media, and Search. These panels, presented by SiteSell, will feature tremendous guests and are hosted by Mike Allton.

This week we are talking about Writing & Blogging and will be offering insights and discussion from +Demian Farnworth, +Wade Harman  and +Kevan Lee.

Demian Farnworth is the Chief Copywriter at +Copyblogger. His main gig is to write web copy that conquers the web's two main problems: obscurity and neglect. When he says obscurity, he means web content that is buried beneath billions of web pages. By neglect, he means if someone actually finds your page, they'll more than likely ignore or abandon it. To overcome those two problems he writes web content that search engines can easily find and people can't resist.

Follow Demian: https://twitter.com/demianfarnworth

Wade Harman is a full time social media marketing blogger. He has a Psychology degree and he uses it to help people create action from their updates on social media. People these days have a twisted sense of how marketing is done and he’s here to set them straight. Become a Hero to one individual at a time and stop marketing to the masses!

Follow Wade: https://twitter.com/wadeharman

Kevan Lee is the Content Crafter at +Buffer. This is where he shares his best, actionable advice on content marketing, his favorite writing tips, and his top time-saving tools.

Follow Kevan: https://twitter.com/kevanlee

Full Schedule and Lineup: http://www.sitesell.com/blog/2015/06/sitesell-presents-an-incredible-series-for-entrepreneurs.html 

SiteSell offers a free eCourse on Entrepreneurship that will help you recognize and overcome the most common fears that stop budding entrepreneurs: http://www.sitesell.com/entrepreneurship/ 

Make sure to RSVP, and feel free to share your questions on the Event Page as we will be pulling the best comments and questions into the broadcast for our panel to respond to.

If you want to make sure you don’t miss any future shows, be sure to RSVP to this one, and we'll add you to a special VIP circle and invite you to all future shows.
This Hangout On Air is hosted by Wade Harman. The live video broadcast will begin soon.
Q&A
Preview
Live
SiteSell Presents: WRITING/BLOGGING with Demian Farnworth, Wade Harman and Kevan Lee
Mon, July 13, 12:00 PM
Hangouts On Air - Broadcast for free

1 comment on original post
2
Mike Allton's profile photoGina Fiedel's profile photo
2 comments
 
Why? (sorry- I just couldn't resist)
Add a comment...

Demian Farnworth

Shared publicly  - 
 
I think I will put a shirt on. 
 
July HOA Series

Here's the full schedule for the #SiteSellPresents  series:

Monday, July 6th - ENTREPRENEURSHIP with +Guy Kawasaki +Mia Voss & +Kenneth Manesse Sr. 

Monday, July 13th - WRITING / BLOGGING with +Demian Farnworth +Wade Harman & +Kevan Lee 

Monday, July 20th - SOCIAL MEDIA with +Jeff Sieh +Dustin W. Stout & +Rebekah Radice 

Monday, July 27th - SEARCH with +David Amerland +martin shervington & +Mark Traphagen 

The post below has the link to the first event and will be updated each week with a link to the next event, as well as replay and notes from each completed HOA.

I'm truly excited to be able to bring these fantastic minds together for you. I hope you're looking forward to these shows as much as I am!
SiteSell Presents is a four part series on Entrepreneurship, Writing and Blogging, Social Media, and Search, featuring many of the top experts in these fields.
15 comments on original post
4
1
Mike Allton's profile photoWade Harman's profile photoDustin W. Stout's profile photo
3 comments
 
I vote shirt...but wear your cool hair :)
Add a comment...

Demian Farnworth

Shared publicly  - 
 
This Is What Thousands of People Do When They Need Testimonials for Their New Products

Here’s how to generate proof as you develop your product:
http://www.copyblogger.com/get-testimonials/
If your product is new, then you're likely wondering how to get testimonials. Gather proof as part of the product development process with these 5 tips ...
3
Add a comment...

Demian Farnworth

Shared publicly  - 
 
Want to improve your writing? These 4 sales principles can help. 

Listen now. It's only 8 minutes long: 
http://rainmaker.fm/audio/draft/sales-writing/
In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when I was first introduced to the world of direct-response copywriting … I fell in love. I fell in love with the thought of using my writing to influence and persuade people. I also fellPlay Episode
2
Add a comment...

Demian Farnworth

Shared publicly  - 
 
How to Use Scarcity to Get Lazy People to Act (Without Being Shady)

Let’s be honest with each other for a moment.

Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore.

This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money.

As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action.

And we can do that by creating scarcity.

http://www.copyblogger.com/how-to-use-scarcity/
Scarcity is a powerful way to get people to act. But marketers often manufacture scarcity and lose consumer trust. Discover legitimate ways to use scarcity.
5
Add a comment...

Demian Farnworth

Shared publicly  - 
 
Every single word should support and advance that conversation. If it doesn’t, cut it.
Last Friday I participated in Page Fights: Copy Edition. Covered a lot of material critiquing ten landing pages in under 40 minutes. And would sum everything I said in this simple statement: Your landing page copy is nothing more than a conversation with your ideal prospect.” Your landing page copy is not some random facts about …
8
Mike Allton's profile photoDemian Farnworth's profile photo
2 comments
 
Thanks Mike!
Add a comment...
People
Have him in circles
14,420 people
Bananaway's profile photo
MusicManC's profile photo
Rob Law's profile photo
Lars Bingham (Vaff)'s profile photo
Thoriqul Adnan's profile photo
Crystal Sheridan's profile photo
Leila Martin's profile photo
Dima TheSDV's profile photo
Sarah Hill's profile photo
Work
Occupation
I told you I wrote copy for CBM. Look right.
Employment
  • Copyblogger Media
    Copywriter, 2013 - present
  • The CopyBot
    Freelance Copywriter, 2011 - 2012
  • Fallen + Flawed
    Blogger, 2011 - 2012
  • Joyce Meyer Ministries
    Managing Editor, 2009 - 2010
  • Joyce Meyer Ministries
    Senior Web Copywriter, 2007 - 2009
  • Proquest Technologies
    Senior Editor, 2005 - 2007
  • Proquest Technologies
    Copywriter, 2001 - 2005
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Belleville, IL
Story
Tagline
I write for Copyblogger Media. I dig vacuums, dancing, and books. Dancing books that suck up dirt are the best.
Introduction
Chief Copywriter at Copyblogger Media. Read all my articles here. Get even more writing advice at my personal blog -- The Copybot.

A great place to start is in my Education of a Writer Series -- particularly The Year of Falling Apart.

My main gig is to write web copy that conquers the web's two main problems: obscurity and neglect. 

When I say obscurity, I mean web content is buried beneath billions of web pages. By neglect, I mean if someone actually finds your page, they'll more than likely to ignore or abandon it.

To overcome those two problems I write web content that search engines can easily find and people can't resist.

 
I also teach writers the secret to going from a good writer to a great writer. Or how to become a pit bull on paper

Some of My Best Stuff on Google+

Want to see my most popular posts on Google Plus? The essential? Here are thirteen. 
Here are two Hangouts I've done. One on writing in general, and the other on direct response copywriting in general: 
By the way, I don't follow someone just because they follow me. I follow someone because I find them interesting, engaging, and positive.  
Bragging rights
Ran two marathons. Both brutalized me. One was during a winter storm. The other was during a heat wave. I've also hiked nearly 150 miles of the Appalachian Trail. Over 2,100 miles to go.
Education
  • Southern Illinois University Edwardsville
    English Literature, 1998 - 2000
  • AWAI Accelerated Copywriting Course
    Copywriting, 2001 - 2002
Basic Information
Gender
Male
Demian Farnworth's +1's are the things they like, agree with, or want to recommend.
'The World's Worst Humanitarian Crisis': Understanding the Darfur Confli...
origins.osu.edu

Origins: Current Events in Historical Perspective; In each issue of Origins, an academic expert will analyze a particular current issue – po

11 Marketing Documentaries That Will Make You a Smarter Marketer
unbounce.com

Sometimes we get so caught up in tactics we lose sight of the big picture. Here are 11 mind-expanding marketing documentaries all marketers

The Difference Between Web Reporting And Web Analysis
www.kaushik.net

The business world is chock full of data pukes masquerading as data analysis. Learn the top 10 signs that you are looking at / doing web ana

Here’s Your Last Chance to Enter Copyblogger’s Essay Contest
www.copyblogger.com

You have until 5:00 PM PST today to enter our first-ever essay contest ... which features over $7,000 in content marketing prizes ...

The 10 most difficult books to finish – in pictures
www.theguardian.com

Plough through these challenging works and you'll be doing well. Nominate your favourites in the comments section below

Top 5 Commentaries on The Gospel of Luke
www.ligonier.org

Of the four Gospels, Luke is R.C. Sproul's personal favorite. It is the longest of the four Gospels and the only one whose author wrote a se

GeoGuessr - Let's explore the world!
www.geoguessr.com

GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.

Life After Heroin: Two Ex-Junkies Pick Up a New Habit
www.theatlantic.com

A true story of addiction, friendship, and tattoos

Chasing Laplace’s Demon | Guest Blog, Scientific American Blog Network
blogs.scientificamerican.com

Warming up - Here's your task: Come up with a stock market portfolio in the next 30 seconds (if you already have a portfolio, pretend you ..

When Google Gets It Wrong By Changing The Titles Of Web Pages
searchengineland.com

Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a bett

5 SEO Strategies We Swear Aren't Going Anywhere
www.portent.com

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when m

Squawk
plus.google.com

Internet Marketing News & Commentary

30 Social Media Metrics That Prove Real Value, a Raven Tools guide
raventools.com

Social media marketers don't just post, tweet or pin. They drive results for customers. Use this social media metrics guide to prove it.

Say It Out Loud: How David Sedaris Makes His Writing Better
www.fastcocreate.com

With social networking tools and access to e-reader data, 21st-century authors have unlimited opportunities for feedback before a book is in

The Mindset that Makes Online Marketing Work
marketingland.com

When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, bu

Death To Bullshit
www.slideshare.net

We're being inundated with more information than ever before. With the rise of all this information, we're being exposed to a tremendous amo

A Backup System Unlike Any Other ... Personal Backups for S3 Now Live (a...
websynthesis.com

You've told us backups are important to you and we've been listening. That's why we are so excited to officially announce the latest Synthes

Using Google Analytics to determine if your content is generating leads ...
inform.ly

As a content marketer I'm regularly looking at my stats to work out what content is doing well. In this article I'll go through 2 useful rep

6 actionable metrics for content marketers & bloggers (that you won&...
inform.ly

Informly is re-launching soon as a tool to enable content marketers to track people and content metrics (more here). If you are only using G