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Demian Farnworth
Works at Copyblogger Media
Attended Southern Illinois University Edwardsville
Lives in Belleville, IL
13,002 followers|2,715,100 views
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A simple 4-step formula to writing one helluva seductive headline.
A simple 4-step formula to writing one helluva seductive headline. Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why he dedicates four out of eighteen chapters to headline writing in his book TestedPlay Episode
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LOL. Men are sooo predictable.
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Where Headlines Have Gone Horribly Wrong

When I was young, I sported pink hair, suede sneakers, raver jeans, and punk t-shirts. Sure, I was cool, but strike up a conversation and you’d wonder if something was wrong with me.

I had nothing interesting to say. I was all show. And that, unfortunately, is the direction online content has been going.

Here's what you need to do instead: 
http://rainmaker.fm/audio/draft/horribly-wrong-headlines/
Here are 10 reasons your humdinger of a headline won’t save the catastrophe that is your blog post When I was young, I sported pink hair, suede sneakers, raver jeans, and punk t-shirts. Sure, I was cool, but strike up a conversation and you’d wonder if something was wrong with me. I had nothing interestingPlay Episode
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Gimpy Web Copy? Use This 4-Step Formula to Make It Killer

Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action?

If you said “yes,” then the 4 Ps is what you are after.

Let’s start with an example.
http://thecopybot.com/2015/03/4ps-web-copy/
Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action? If you said "yes," then
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Fantastic +Demian Farnworth!
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Why knowing everything about the sex pheromone of boar saliva maybe isn’t that great...

And other juicy bits of information in this four minute episode of Rough Draft . Listen now.  
The web gives you the opportunity to have a voice. The only problem is there are two almost-insurmountable obstacles standing in your way. We all love the web. It’s changed the way we communicate, research, and write. More importantly, it’s opened up opportunities for you. To build a website, publish a blog. You now havePlay Episode
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Does Anyone Care about Google+ Anymore?

+Mark Traphagen suggests no. 

This is for you +Matthew Kaboomis Loomis
 
Want a measure of how far Google+ has fallen off the social media marketing radar?

The capture below is the list of Table Talk topical lunch table discussions at Social Media Marketing World next week. #SMMW  is arguably the largest and most important social media marketing conference in the US.

Look at the last five. Notice what's missing?

#googleplus   #socialmediamarketing  
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+John Ward I honestly don't think that shutting G+ down is in the plans for right now. Of course, that doesn't mean it won't ever happen.

+Demian Farnworth and I are very active on other networks as well. We would not disappear ;-)
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What Google Loves

When it comes to content, there is no surprise. They told us. 

Here's what I mean: 
http://rainmaker.fm/audio/draft/what-google-loves/
These 21 questions from a Google engineer will help you create original, high-quality content … If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much. February 24, 2011 marks the day Google took low-quality content sites out to the woodshed. It’s the day they rolled outPlay Episode
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Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web.

But what does it really mean?

On the latest episode of The Lede, the second in our “Hero versus Villain” series, Demian and I debate this question.

Before you listen, see if you can guess which side of the debate each of us is on. ;-)

And, as we did last episode, we bring in one of our Copyblogger colleagues to help us settle the debate.

Enjoy: 
http://rainmaker.fm/audio/lede/choose-yourself/
Seth Godin says "pick yourself." Choose yourself. Select yourself. It's a refrain we hear across the web. But what does it really mean?
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Something bothers me about the choose yourself mentality, and I couldn't put my finger on it until I read more about Luc Ferry, whom +Demian Farnworth quotes. This whole idea of seeking wisdom and success by reborn humanism, or “deification of the human" as Ferry called it, is what I guess I don't like. The way I see "choosing myself" is when I place myself beneath a power greater than me and totally outside me. So I don't really ever feel I can succeed by choosing me, but only when I am empowered by losing all power. Sounds like complete craziness, but it works for the renegades who choose to act as if God still exists. So maybe it's just the terminology that's a stumbling block for me, because I do like what Pamela Wilson is quoted as saying, the develop yourself idea. Because that totally makes sense to me. Thanks for getting me thinking. Love this one!
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6 Foolproof Methods for Creating the Best Content for Any Topic

We’d all love to show up first in Google for something.

There’s likely at least one golden search term or keyword you’re striving for —and we’ve all heard plenty of different get-to-the-front-page-of-Google formulas.

It can get a little dizzying keeping all the approaches straight.

But it can be done. If you’re willing to invest some time, resources and brainpower, you can create the top content on any topic.

Jeffery Kranz explains:
https://blog.bufferapp.com/6-methods-top-content
A guide and infographic mapping out six foolproof, can't-miss strategies that real-life people have used to create top content for specific keywords.
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A 12-Minute Crash Course on Link Building (Ugh)

This is the number one SEO practice you can employ to get people (and Google) to pay attention to your online content.

Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy”.

And the more quality links that point to a particular page, the higher that page is going to rank.

But how do you get those links without breaking the law, or looking like a scuzzy spammer?

Well, here are some clean and pretty ways to get them.
http://rainmaker.fm/audio/draft/link-building-crash-course/

P.S. I am fully aware my math about the length of the episode is fuzzy. It's too see if you are paying attention. +John Ward was. :D
The number one SEO practice you can employ to get people (and Google) to pay attention to your online content. Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy”. And the more quality links that point to a particular page, the higher that page is going toPlay Episode
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+John Ward if that becomes a real thing, then yeah, but really "truthiness" is fundamental to everythhing I'll be teaching. :D
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Humbled

My show wouldn't be here without the Copyblogger audience or team. Thank you!!!!
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Haha, that's great +Chris P King. :D 
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Superb piece by Mr. +Kevan Lee. As always. 
The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.
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Thanks for sharing this one, Demian! 
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How to move past the trap of talent. Great voice, too. :D
 
Great episode from +Sonia Simone.
In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks with Sean D'Souza about moving past the myths and traps of talent.
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In his circles
151 people
Have him in circles
13,002 people
‫الزير سالم‬‎'s profile photo
Betsy Gustafson's profile photo
Gwenaël BONNAFOUX's profile photo
mohammed noraldeen's profile photo
Jason Hill's profile photo
Andrew David Kurland's profile photo
Амангелди Турдуев's profile photo
BOUH BOUHSAUD's profile photo
Lars Bingham (Vaff)'s profile photo
Work
Occupation
I told you I wrote copy for CBM. Look right.
Employment
  • Copyblogger Media
    Copywriter, 2013 - present
  • The CopyBot
    Freelance Copywriter, 2011 - 2012
  • Fallen + Flawed
    Blogger, 2011 - 2012
  • Joyce Meyer Ministries
    Managing Editor, 2009 - 2010
  • Joyce Meyer Ministries
    Senior Web Copywriter, 2007 - 2009
  • Proquest Technologies
    Senior Editor, 2005 - 2007
  • Proquest Technologies
    Copywriter, 2001 - 2005
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Belleville, IL
Story
Tagline
I write for Copyblogger Media. I dig vacuums, dancing, and books. Dancing books that suck up dirt are the best.
Introduction
Chief Copywriter at Copyblogger Media. Read all my articles here. Get even more writing advice at my personal blog -- The Copybot.

A great place to start is in my Education of a Writer Series -- particularly The Year of Falling Apart.

My main gig is to write web copy that conquers the web's two main problems: obscurity and neglect. 

When I say obscurity, I mean web content is buried beneath billions of web pages. By neglect, I mean if someone actually finds your page, they'll more than likely to ignore or abandon it.

To overcome those two problems I write web content that search engines can easily find and people can't resist.

 
I also teach writers the secret to going from a good writer to a great writer. Or how to become a pit bull on paper

Some of My Best Stuff on Google+

Want to see my most popular posts on Google Plus? The essential? Here are thirteen. 
Here are two Hangouts I've done. One on writing in general, and the other on direct response copywriting in general: 
By the way, I don't follow someone just because they follow me. I follow someone because I find them interesting, engaging, and positive.  
Bragging rights
Ran two marathons. Both brutalized me. One was during a winter storm. The other was during a heat wave. I've also hiked nearly 150 miles of the Appalachian Trail. Over 2,100 miles to go.
Education
  • Southern Illinois University Edwardsville
    English Literature, 1998 - 2000
  • AWAI Accelerated Copywriting Course
    Copywriting, 2001 - 2002
Basic Information
Gender
Male
Demian Farnworth's +1's are the things they like, agree with, or want to recommend.
'The World's Worst Humanitarian Crisis': Understanding the Darfur Confli...
origins.osu.edu

Origins: Current Events in Historical Perspective; In each issue of Origins, an academic expert will analyze a particular current issue – po

11 Marketing Documentaries That Will Make You a Smarter Marketer
unbounce.com

Sometimes we get so caught up in tactics we lose sight of the big picture. Here are 11 mind-expanding marketing documentaries all marketers

The Difference Between Web Reporting And Web Analysis
www.kaushik.net

The business world is chock full of data pukes masquerading as data analysis. Learn the top 10 signs that you are looking at / doing web ana

Here’s Your Last Chance to Enter Copyblogger’s Essay Contest
www.copyblogger.com

You have until 5:00 PM PST today to enter our first-ever essay contest ... which features over $7,000 in content marketing prizes ...

The 10 most difficult books to finish – in pictures
www.theguardian.com

Plough through these challenging works and you'll be doing well. Nominate your favourites in the comments section below

Top 5 Commentaries on The Gospel of Luke
www.ligonier.org

Of the four Gospels, Luke is R.C. Sproul's personal favorite. It is the longest of the four Gospels and the only one whose author wrote a se

GeoGuessr - Let's explore the world!
www.geoguessr.com

GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.

Life After Heroin: Two Ex-Junkies Pick Up a New Habit
www.theatlantic.com

A true story of addiction, friendship, and tattoos

Chasing Laplace’s Demon | Guest Blog, Scientific American Blog Network
blogs.scientificamerican.com

Warming up - Here's your task: Come up with a stock market portfolio in the next 30 seconds (if you already have a portfolio, pretend you ..

When Google Gets It Wrong By Changing The Titles Of Web Pages
searchengineland.com

Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a bett

5 SEO Strategies We Swear Aren't Going Anywhere
www.portent.com

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when m

Squawk
plus.google.com

Internet Marketing News & Commentary

30 Social Media Metrics That Prove Real Value, a Raven Tools guide
raventools.com

Social media marketers don't just post, tweet or pin. They drive results for customers. Use this social media metrics guide to prove it.

Say It Out Loud: How David Sedaris Makes His Writing Better
www.fastcocreate.com

With social networking tools and access to e-reader data, 21st-century authors have unlimited opportunities for feedback before a book is in

The Mindset that Makes Online Marketing Work
marketingland.com

When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, bu

Death To Bullshit
www.slideshare.net

We're being inundated with more information than ever before. With the rise of all this information, we're being exposed to a tremendous amo

A Backup System Unlike Any Other ... Personal Backups for S3 Now Live (a...
websynthesis.com

You've told us backups are important to you and we've been listening. That's why we are so excited to officially announce the latest Synthes

Using Google Analytics to determine if your content is generating leads ...
inform.ly

As a content marketer I'm regularly looking at my stats to work out what content is doing well. In this article I'll go through 2 useful rep

6 actionable metrics for content marketers & bloggers (that you won&...
inform.ly

Informly is re-launching soon as a tool to enable content marketers to track people and content metrics (more here). If you are only using G