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Demand Gen Report
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We asked 21 B2B analyst and experts to share their 2016 challenges and the emerging trends of 2017. Data management, content mapping and even chatbots made the list. Lean about the future of ABM & why "artificial intelligence" is sure to be all the buzz this year in The State Of Marketing Automation 2017 Outlook Guide http://dg-r.co/2hTzRmP
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In this issue of #ABM In Action: @myleadmd’s @Jgraymatter Emphasizes the importance of account planning in ABM: http://dg-r.co/2gPWIjN
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In this issue of #ABM In Action: @Ghostery sees 70% lift in conversions w/ agile ABM messaging approach: http://dg-r.co/2gzRpV4
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"What's the hashtag?" Second City Works' Andrew Eninger on how "Yes and..." idea bubbles can help you refine ideas http://dg-r.co/2h3zXsm
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LIVE NOW: Second City Works' Andrew Eninger on how improv can improve B2B storytelling and impact - please join us: http://dg-r.co/2h2A84z
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The New Year is officially here and people of all ages and walks of life have set their personal and professional resolutions for the next 12 months. We chatted with top B2B marketing practitioners to see what’s at the top of their lists. Check it out, get inspired and see why the B2B Marketing Exchange is your go-to event for meeting your 2017 marketing resolutions!
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The @PajamaProgram is an amazing initiative that aims to provide kids with the hopes of brighter days by giving them better nights. Our team will donate and volunteer with this great organization and you can get involved too. For every B2BMX ticket sold now thru Dec. 31, we'll donate pajamas and a book to the program. Please learn more here:
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In this issue of #ABM In Action: @everstring tracks account engagement & ties individual content to #ROI: http://dg-r.co/2gQ5oGM
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In this issue of #ABM In Action: How @octanner uses #Segmentation Strategy to grow pipeline by $2M in new opps: http://dg-r.co/2fuV5HT
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Congrats Jessica Graeser- our 1st #B2BMX winner at our Second City Works Q&A Join LIVE now for the next chance to win:
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The Scoreboard For Sales and Marketing Automation
Introduction
Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices.
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