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Demand Gen Report
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The Scoreboard For Sales and Marketing Automation
The Scoreboard For Sales and Marketing Automation

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LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles - / /Entering its third year, the Ops-Stars conference has quickly grown to become a must-attend event around Dreamforce in San Francisco for executives in sales/marketing operations, as well as demand gen. This year, the event has expanded to two full days of workshops and multiple tracks and will take place at the historic San Francisco Mint building. I’m proud to be participating in one of the se...
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Allego CEO Reveals How The Blackjack Experience Can Translate Into B2B Wins - Written by: Elise Schoening Allego, a sales training, learning and coaching software, recently accepted its first funding round of $7.5 million from General Catalyst. Yet, Yuchun Lee, CEO and Co-Founder of Allego, swears the company has no plans to touch it. In an exclusive interview with Demand Gen Report, Lee discusses the company’s funding round and the state of sales training and coaching today. He also opens ...
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HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems - In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog. During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow durin...
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Champion Good Data To Improve Top- And Bottom-Line Results - Written by: Chris Lynde, SaleScout Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days are over, and the focus is shifting. Sixty-eight percent of B2B marketers have made improving data quality their top priority, and for good reaso...
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Adobe To Acquire Marketo For $4.75 Billion - Written by: Elise Schoening Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s Experience Cloud with Marketo’s engagement platform. By combining Adobe’s analytics, content, personalization and other tools with Marketo’s lead management and ABM technology, the companies aim to better position B2B markete...
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Salesforce Launches Voice-Enabled Assistant & Bots Powered By Einstein - Written by: Klaudia Tirico Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce has unveiled Einstein Voice Assistant and Voice Bots. The new capabilities are designed to help users to talk directly to their Salesforce CRM instance and connect with their customers in engaging new ways. The new launch comes at a time when voice-enabled technologies are ...
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DiscoverOrg Expands Tech Stack Database Coverage 400% - Written by: Elise Schoening DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM programs. DiscoverOrg’s database is designed to use automation tools and integrations to capture tech stack information from companies throughout the ...
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Want Channel Partner Help With Marketing? Simplify Co-Branding Guidelines - via GIPHY There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, it might be a good idea to loosen the reins on their co-branding guidelines. In an article written for our sister publication, Channel Marketer Report, Mike Moore, VP of Channel Strategy at A...
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SDR Roles Extending To Human Connection For Marketing, Delivery Of Personalized Experiences - Written by: Elise Schoening The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first impression of their organization. B2B brands such as Terminus, EverString and Dynamic Signal are leveraging SDRs ...
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InsideView Reveals Updated Refresh Solution Designed To Improve Data Hygiene - Written by: Elise Schoening InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution. InsideView Refresh includes new features positioned to help marketers cleanse contact and account data, as well as automatically verify email addresses on a biannual basis. The updates aim to eliminate duplicated and inaccurate data, improve email de...
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