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Delphin HD
Passionné de marketing et de web, je suis spécialisé en marketing des technologies de l'information et de la communication.
Passionné de marketing et de web, je suis spécialisé en marketing des technologies de l'information et de la communication.
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Should we stop reinforcing stupid, arbitrary silos?

"Marketer", "analyst", "developer" - sound familiar? These labels are attached to people often thanks to their job titles, but also in order to reinforce stereotypes that help e.g. Tag Management Systems sell better. Marketer is seen as the antithesis of the developer, and the analyst shuttles between these two roles depending on if they're supporting growth in either marketing channels or within the organization. Throw in the mix "growth hackers" and "data scientists" while you're at it.

Nothing wrong with labels, but once they're used as excuses to belittle the multitude of things that can be done in digital, that's when it really bothers me. The "non-developer (read: lazy) marketer" has been the primus motor for TMS development. Almost as much as the uncooperative developer, sitting grumpily in his/her dungeon, sipping Jolt cola and laughing at the "stupid marketer's" requests. The "analyst" is someone who's hired for insight, but they're reduced to either solving problems between the two aforementioned parties, or to tweaking lazily installed GA implementations.

Seriously, all you need to do is look into an organization that's doing it right to see that these labels are ridiculous. The true, modern, digital employee is a hybrid. They are forced to think outside silos because they've understood that a holistic, contextual view is what drives growth. It's not just marketing, or plug-and-play analytics, or some legacy-burdened, development-driven framework.

So, please. Can we stop being apologetic for the "non-developer marketer", the "emotionally detached developer", and the "data-driven analyst". That way maybe people can become more ambitious and strive towards a more multi-disciplined approach, which is what today's digital landscape requires.
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Le Master 2 #marketing et #TIC de l'université d' #Angers cité par le magazine #Capital pour le métier d'avenir de l' #eCRM ! Good news or not ? 
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Un bon café pour bien commencer la semaine ! 
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Jolis pavés ...
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Salut les gplusiens! Quelqu'un aurait une invit' pour google music? Thanks!
Saint-Géréon
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Quelqu'un pourrait me dire quelle plante c'est? Merci.
Ancenis
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