comScore released its 2013 Europe Digital Future in Focus
report late last month. Attached are some of the graphs from the report which you can download [see bottom of the post].
Are you surprised by any of the results?
The highlights of their report include:
- 408.3 million people in Europe went online via a PC or laptop in December 2012, a 7 percent increase over the past year.
-Turkey has the biggest proportion of young internet users (aged 15-24) in Europe, whilst Germany has the largest share of older users (aged 55+).
-Over 23 million people in the EU5 countries had a smartphone as well as a tablet in the three month average ending December 2012.
-Social media captures the most PC screen time in Europe with users spending 6.7 hours per month on social networking sites and blogs.
- 8 in 10 European internet users visited a news/information site in December 2012 – time spent on these sites increased by 10 percent throughout the year.
- 14.1 percent of EU5 smartphone owners purchased a product or service via their device in the three month average ending December 2012.
- 2 in 3 Dutch internet users visited a banking site in December 2012, whilst only 18.8 percent of Swiss users visited a site in this category
You can download the full report [registration required] at:http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Europe_Digital_Future_in_Focus
The European Union's Digital Agenda site is at: http://ec.europa.eu/digital-agenda/