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Deep Ripples

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+AJ Kohn is right, even if he isn't exactly right.

See his TL;DR.

And then...
 "The reason click-through rate matters is that you can influence it with changes to your title tag and meta description. Maybe it’s not enough to tip the scales but trying is better than not isn’t it?"
 
Is Click Through Rate A Ranking Signal?

The evidence suggests that Google does use click-through rate as a ranking signal. Or, more specifically, Google uses click data as an implicit form of feedback to re-rank and improve search results.

My latest post where I explore whether CTR is a ranking signal. Hopefully the answer seems clear once you get through the post.

Thanks to +Danny Sullivan for continuing to ask the question, to +Rand Fishkin for continuing to test and to folks like +Ann Smarty, +Dan Shure, +Bill Slawski and +Cyrus Shepard (and many others I'm missing) for sharing this late yesterday with their followers. 

#seo  
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Do You Even Algorithm, Google?

It’s been nearly nine months since the last Panda update. If Panda improves search quality then the prolonged delay means search quality is declining.

#seo  
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Did your search engine rankings recently go down? Might be related to Google's "quality update" from earlier this month.

Google described this update as "changes to its core ranking algorithm in terms of how it processes quality signals."

Their ranking algo is updated many times a year. It might be accurate to say it's in a near constant state of flux. This can be frustrating.

Our advice is to avoid playing near the edges of quality. For most businesses and brands it isn't worth the risk to cut corners or take shortcuts. 

Google's guidelines are here (you might have to look at the cached version of the page): https://support.google.com/webmasters/answer/35769?hl=en

ht/ +Bill Slawski 
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
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Getting calls from people claiming to work with Google? They just want to help with your business listing and to make sure it isn't deleted or that it ranks well in search, right?

Many of our clients and others we talk to get these types of calls on a regular basis. They're confusing, sometimes frightening, and a scam. Here's what Google says:

"Watch out for parties calling and selling services claiming to have a special relationship with or claiming to be Google."  source: https://support.google.com/faqs/answer/2952493?hl=en#telemarketing

h/t +Mike Blumenthal 
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Mobile algo update will only affect "ten blue links" ... unless it affects more. Gary Illyes mentioned in a tweet that other teams at Google might choose to use this new mobile friendliness signal.
At BrightonSEO today, Gary Illyes revealed that local pack results are not affected by the new mobile friendly ranking algorithm that is due to arrive on April 21st, which makes perfect sense. Then Gary replied to me and tweeted this: @jenstar yep, just the "10 blue links" are, but of course teams who own the …
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Lexical onomies for $500, Alex.
 
As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy?…
Content Taxonomy, Ontology, and Lexical Onomies by Douglas Karr on Marketing Technology
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Facebook rules the day. The user's day, that is.
 
How often do users access their favorite social networks?

Facebook definitely leads the way.

According to +GlobalWebIndex, 50 percent of active Facebook users access the social network more than once per day, roughly double the totals for YouTube, Twitter, Instagram and Google+.

As GWI wrote in an email to +Adweek's SocialTimes (http://tgcafe.it/1H7mE0y):

"Facebook’s success at making its platform integral to its users’ online lives is obvious when we look at usage frequency among active users on other platforms."

Hmmm.... looks like I am a social media black sheep - Facebook is lucky to have me once a month if that.

You?

#facebookmarketing   #socialmediamarketing   #marketingnews  
_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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Well said, +Deep Ripples.
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Deep Ripples

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Perhaps Getty's SEO person will address this. Does seem almost silly.
 
I thought it was odd Getty would join this investigation. And when I read their claims I realized they don't understand how Google works and how it affects them... they are blaming Google for what comes down to the fact they need better SEO to rank better.
Getty Images has joined EU’s antitrust investigation against Google as an “interested third person” this month.  They are taking Google to task for what they feel are issues caused by Google, specifically with image search, that hurts both their sales and Google traffic. But when you look at it a little close, what is interesting …
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Disclosure is the default. Better safe than sorry.
The U.S. agency updates its FAQ page for endorsement requirements for the first time since 2010. The new guidance could precede a crackdown.
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10 facts to help keep things in perspective. h/t +Bob Hoffman 

1. E-commerce in 2014 accounted for 6.5 percent of total retail sales. 

2. 96% of video viewing is currently done on a television. 4% is done on a web device.
  
3. In Europe and the US, people would not care if 92% of brands disappeared.

4. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. 

5. Fewer than one person in a thousand clicks on a standard banner ad.

6. Over half the display ads paid for by marketers are unviewable.

7. Less than 1% of retail buying is done on a mobile device. 

8. Only 44% of traffic on the web is human.

9. One bot-net can generate 1 billion fraudulent digital ad impressions a day.

10. Half of all U.S online advertising - $10 billion a year - may be lost to fraud.

source: http://adcontrarian.blogspot.com/2015/04/10-facts-from-real-world.html
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Good luck, everyone!
#mobilegeddon  
 
Key Reasons Why You Don't Have a Mobile-Friendly Tag
We took 25,000 URLs and ran them through our mobile-friendly tester, then went through all the results to figure out what makes you fail and what doesn't.
We bulk tested 25,000 different URLs on Google's mobile-friendly test, and identified all the things that can go wrong when it comes to mobile-friendliness.
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For all the those information workers bound to a desk (or similar substitute i.e. table and chair at Starbucks)...LET'S GET MOVING PEOPLE!
 
Sitting your life away?
Try this office workout!

h/t +David Amerland for sharing the link to this awesome website! Seriously, check it out, if haven't yet done so! 
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Thanks for sharing this! :)
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