Profile

Cover photo
142 followers|37,803 views
AboutPostsPhotosVideosReviews

Stream

Deep Ripples

Shared publicly  - 
 
Did your search engine rankings recently go down? Might be related to Google's "quality update" from earlier this month.

Google described this update as "changes to its core ranking algorithm in terms of how it processes quality signals."

Their ranking algo is updated many times a year. It might be accurate to say it's in a near constant state of flux. This can be frustrating.

Our advice is to avoid playing near the edges of quality. For most businesses and brands it isn't worth the risk to cut corners or take shortcuts. 

Google's guidelines are here (you might have to look at the cached version of the page): https://support.google.com/webmasters/answer/35769?hl=en

ht/ +Bill Slawski 
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
Getting calls from people claiming to work with Google? They just want to help with your business listing and to make sure it isn't deleted or that it ranks well in search, right?

Many of our clients and others we talk to get these types of calls on a regular basis. They're confusing, sometimes frightening, and a scam. Here's what Google says:

"Watch out for parties calling and selling services claiming to have a special relationship with or claiming to be Google."  source: https://support.google.com/faqs/answer/2952493?hl=en#telemarketing

h/t +Mike Blumenthal 
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
Mobile algo update will only affect "ten blue links" ... unless it affects more. Gary Illyes mentioned in a tweet that other teams at Google might choose to use this new mobile friendliness signal.
At BrightonSEO today, Gary Illyes revealed that local pack results are not affected by the new mobile friendly ranking algorithm that is due to arrive on April 21st, which makes perfect sense. Then Gary replied to me and tweeted this: @jenstar yep, just the "10 blue links" are, but of course teams who own the …
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
Lexical onomies for $500, Alex.
 
As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy?…
Content Taxonomy, Ontology, and Lexical Onomies by Douglas Karr on Marketing Technology
View original post
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
Facebook rules the day. The user's day, that is.
 
How often do users access their favorite social networks?

Facebook definitely leads the way.

According to +GlobalWebIndex, 50 percent of active Facebook users access the social network more than once per day, roughly double the totals for YouTube, Twitter, Instagram and Google+.

As GWI wrote in an email to +Adweek's SocialTimes (http://tgcafe.it/1H7mE0y):

"Facebook’s success at making its platform integral to its users’ online lives is obvious when we look at usage frequency among active users on other platforms."

Hmmm.... looks like I am a social media black sheep - Facebook is lucky to have me once a month if that.

You?

#facebookmarketing   #socialmediamarketing   #marketingnews  
_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
2 comments on original post
1
Ana Hoffman's profile photo
 
Well said, +Deep Ripples.
Add a comment...

Deep Ripples

Shared publicly  - 
 
Customer reviews, particularly positive ones, are difficult to get. In case you're thinking of sweetening the deal for customers/clients...think again.
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
Rock us like a hurricane, Google. Cry 'Havoc!'
There are some major search results fluctuations happening in Google right now. Mozcast is showing high volatility in the results, something that Dr. Pete Meyers from Moz is confirming. Seeing some serious stormy weather on Google yesterday. @SERPmetrics and Algoroo also showing very high flux (cc @dejanseo). — Dr. Pete Meyers (@dr_pete) February 5, 2015 …
1
Add a comment...
Have them in circles
142 people
Tech Cruz's profile photo
Ben Greenwood's profile photo
Real Estate in India's profile photo
Rodger Johnson's profile photo
Nortec EHR's profile photo
Jim Rudnick's profile photo
Tu Hieu Minh's profile photo
Chad Pollitt's profile photo
Craig Arthur (Indyquip)'s profile photo

Deep Ripples

Shared publicly  - 
 
10 facts to help keep things in perspective. h/t +Bob Hoffman 

1. E-commerce in 2014 accounted for 6.5 percent of total retail sales. 

2. 96% of video viewing is currently done on a television. 4% is done on a web device.
  
3. In Europe and the US, people would not care if 92% of brands disappeared.

4. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. 

5. Fewer than one person in a thousand clicks on a standard banner ad.

6. Over half the display ads paid for by marketers are unviewable.

7. Less than 1% of retail buying is done on a mobile device. 

8. Only 44% of traffic on the web is human.

9. One bot-net can generate 1 billion fraudulent digital ad impressions a day.

10. Half of all U.S online advertising - $10 billion a year - may be lost to fraud.

source: http://adcontrarian.blogspot.com/2015/04/10-facts-from-real-world.html
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
Good luck, everyone!
#mobilegeddon  
 
Key Reasons Why You Don't Have a Mobile-Friendly Tag
We took 25,000 URLs and ran them through our mobile-friendly tester, then went through all the results to figure out what makes you fail and what doesn't.
We bulk tested 25,000 different URLs on Google's mobile-friendly test, and identified all the things that can go wrong when it comes to mobile-friendliness.
View original post
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
For all the those information workers bound to a desk (or similar substitute i.e. table and chair at Starbucks)...LET'S GET MOVING PEOPLE!
 
Sitting your life away?
Try this office workout!

h/t +David Amerland for sharing the link to this awesome website! Seriously, check it out, if haven't yet done so! 
8 comments on original post
2
1
SEMrush's profile photoTKO Signs's profile photo
SEMrush
+
1
2
1
 
Thanks for sharing this! :)
Add a comment...

Deep Ripples

Shared publicly  - 
 
Because SEO is too easy.
At SMX this week, Gary Illyes dropped a bombshell when he stated that Google is working on a mobile only version of the search index, which would see desktop and mobile have completely separate search indexes. Not only is it in the works, but Google currently has a team working on this, which definitely means …
1
Add a comment...

Deep Ripples

Shared publicly  - 
 
+StartuS , glad to see Indianapolis" +Tom Faulconer added to your contributors.

#startups  #indianapolis
Do you want to start your own business? Here are some ideas on how to get some cash in! In the end, almost every startup just wants to get funded.
1
Add a comment...
People
Have them in circles
142 people
Tech Cruz's profile photo
Ben Greenwood's profile photo
Real Estate in India's profile photo
Rodger Johnson's profile photo
Nortec EHR's profile photo
Jim Rudnick's profile photo
Tu Hieu Minh's profile photo
Chad Pollitt's profile photo
Craig Arthur (Indyquip)'s profile photo
Contact Information
Contact info
Phone
317-426-8001
Email
Address
338 S. Arlington, #207 Indianapolis, IN 46219
Story
Tagline
Optimization of online marketing for search, social, engagement and conversion
Introduction
Whether its increasing search engine visibility through SEO, establishing authority in your industry, or cultivating a positive online reputation, we can help. Generating more, relevant non-branded traffic, leveraging compelling content, and improving conversion are all part of our approach.
 
Each client comes to us with a unique set of goals, objectives and opportunities. We begin by examining current resources, systems and initiatives, then leverage them toward a more efficient, effective solution.  Read more about Deep Ripples.
We are very happy about our experiences with Tactic, both as a client and as a collaborator. Their ability to understand a brand and design creative elements to represent it is remarkable.
Public - 2 years ago
reviewed 2 years ago
1 review
Map
Map
Map