Profile

Cover photo
Declan Dunn
Works at Dunn Direct Media
Attended University of Colorado at Boulder
Lived in Madison, New Jersey
5,645 followers|139,314 views
AboutPostsPhotosYouTube+1's

Stream

Declan Dunn

Shared publicly  - 
 
Imagine a combination of Outbrain’s syndicated content, native advertising landing pages that adhere to rules, and affiliates who manage this multi-step process. This often includes opt in emails, search positioning, media buying, and content development on behalf of affiliates.

It’s already being done in the Native Advertising market, and while some affiliates do this, the whole mode will develop another level of creative, with multiple levels (and these are the rare kinds of affiliates you won’t punish with attribution, because this affiliate marketing, content model is based on repeat visits, not one time visits.

http://www.affiliatemanagementdays.com/blog/2015/02/24/interview-with-veteran-affiliate-marketer-declan-dunn
1
Add a comment...

Declan Dunn

Shared publicly  - 
 
What startup advice do you hear that is just wrong!

Trusting your own instincts and guiding yourself while listening to others is key for any entrepreneur, so let me share a few pieces of advice you should avoid at all cost:

Here's a few from my article:

1. Being passionate about your product is critical to your success. 

Yes you should care and love what you are doing, but it's not about you, or your product. It's about your customer, not you.The whole passionate schtick is like the self help/Secret end of this business, as if just being passionate will get it done.

While investors want to see you really care about the business you are creating, the true path to success is seriously caring about the customer. Your goal as an entrepreneur is to solve their most important problem and understanding that most of your audience really doesn't know they have the problem.

It's about the problem you solve, and you should be passionate about solving that problem. Everything else flows from that, even your products will change and adapt to the market.

Be passionate about your market, your customer, and the single most important problem you solve for them.

Love the problem, not the product. Sometimes passionate people think it's all about them, and as a leader of a startup you do need to inspire. Yet passion, like happiness, is momentary, and it's in those trying moments that passion fades and true entrepreneurial zeal kicks in - meaning don't quit, don't whine, and keep finding the best fit for your customers.

2. You should be younger than 30 to get funding and succeed.

While the bias in Silicon Valley might edge towards this scenario, entrepreneurs of all kinds and ages are starting businesses. While I haven't seen mentors give this advice towards being young, it is a clear in most of what you read that it's a young person's world.

In the past 17 years, new groups of entrepreneurs have arisen, displacing the dominant stereotype of a startup with a new, leaner, and more practical business driven by more opportunity than jobs offer today.

In the Kauffman Foundation's Entrepreneurial Activity Report 2014, the two sectors that have shown the most growth between 1996-2013 are Hispanics and people 45-54.

Nowhere is this more true than in the startup space, where the drive to startup businesses isn't just because of funding for tech projects - it's because many people who are not traditionally thought of as entrepreneurs are leading the way.

3. You'll figure out marketing once you succeed.

Startups love to leave this part out. They have a charismatic leader, hopefully a good tech and UI person, but the marketer? They don't value that and it's easy to advise someone to neglect this and focus no product.

Maybe it's because the movie The Social Network painted a picture of building a fast growing company and then integrate advertising and revenue generation.

What happens if you're not Facebook?

Most startups die because they have no idea how to market or monetize their business, even down the road, and leave it up to chance. The subtle judgmental attitude towards marketing often shows - almost like it's beneath the person to even consider this at such an early juncture.

Good advice is to realize how important marketing is every step of the way. Sure you have to have good products or services to succeed, yet if you ignore marketing and expect you're greatness will get people talking - that's simply not good advice.

This is usually where the passionate people implode. Take a chance and at least look into marketing your business each step of the way.
1
Add a comment...

Declan Dunn

Shared publicly  - 
 
Growing your business is what it's all about, learn how to put it all together at this Hangout next week.
1
Add a comment...

Declan Dunn

Shared publicly  - 
 
Got a question about leads and traffic?

We've got a panel of 40 experts gathering next week to answer them...
1
Patrick Dacre's profile photo
 
A must attend in our view
Add a comment...

Declan Dunn

Shared publicly  - 
 
In a little more than a week, we're gathering some really smart marketing folks to answer your questions.

Post some here and we'll integrate them live into the Hangout...
4
Add a comment...
In his circles
1,492 people
Have him in circles
5,645 people
Rolland Umogbai's profile photo
Joseph Martin's profile photo
Dave Sorkin's profile photo
Craig Smith's profile photo
Cara Mediainfo's profile photo
Mohd Isa Othman's profile photo
WebyJames's profile photo
Isidro Gonzalez  Moreno's profile photo
Theresa Fabian's profile photo
 
Getting Primal With Your Tribe:

Start with the End in Mind

You are providing a solution to their problem; that is why you need to fully understand the results they are looking for in the beginning.

You can do so many things today to research the problem; look at competitor’s sites (and if you say you have no competition, stop lying to yourself…if there’s no competition, there’s no market!) and read the glowing reviews people say about their products.

Read the words they use, the triggers that show the problem being solved. Go to Amazon.com and research books related to your market, to the problem you are solving.

Read the 4 star reviews sharing what people love, and also read the 1 star reviews, showing what the author missed. These negative reviews show you much more about the primal nature of the problem according to your customer, and are usually simple.

Integrate all this knowledge into your product/service BEFORE you develop it, and you’ll be able to unleash the primal force of your market, your tribe.

What questions do you have about the primal forces of your business, and of yourself as an entrepreneur?
If you are not solving a problem, you are not relevant; if you are not a member of the market, the tribe you seek, how can you be relevant? Seems like everyone must be an entrepreneur these days,
1
Add a comment...

Declan Dunn

Shared publicly  - 
 
10 minutes till Hangout - Getting Started, you can watch it here on YouTube
4
Declan Dunn's profile photo
 
Event Page on Google Plus, ask questions, we're here for 2 hours.
Add a comment...
 
Next week we're having a Hangout on Copywriting, Funnels, and Persuasion with 40 experts sharing advice over 5 Hangouts - this being one of them.

If you post a question here, we can answer it on the Hangout as well. Each Hangout is 2 hours with 8 Experts, I will be on 2 of them.

Looking forward to reading your questions...
1
Add a comment...
 
Converting traffic into buyers - not your usual Hangout, this one features 40 top marketers answering your questions next week.
1
Add a comment...

Declan Dunn

Shared publicly  - 
 
Funnels are smart, but there's a much bigger picture between you and your customer....
1
Add a comment...
 
The biggest disruption is the way people receive their information, social updates, etc….moving from a world driven by TV”s and PC’s broadcasting, to one of tablets and smart phones connecting people wherever they are, and plugging these into the bigger screens for richer, longer experiences of content.

This disruption is starting to meld the previously separate worlds of branding and direct marketing, because now it’s no longer the reaction to the ad, it’s finding a way to build awareness and trust, THEN guide those interested into a purchase funnel…the direct marketing end of the business.
The biggest disruption is the way people receive their information, social updates, etc….moving from a world driven by TV”s and PC’s broadcasting, to one of tablets and smart phones connecting people wherever they are, and plugging these into the bigger screens for richer, longer experiences of content. This disruption is starting to meld the previously separate worlds of branding and direct marketing, because now it’s no longer the reaction to t...
1
Chris Lang's profile photoDeclan Dunn's profile photo
2 comments
 
Nice, it is all changing, from search on out. The Internet of Things is not the Internet we know, and it's coming on fast.
Add a comment...
People
In his circles
1,492 people
Have him in circles
5,645 people
Rolland Umogbai's profile photo
Joseph Martin's profile photo
Dave Sorkin's profile photo
Craig Smith's profile photo
Cara Mediainfo's profile photo
Mohd Isa Othman's profile photo
WebyJames's profile photo
Isidro Gonzalez  Moreno's profile photo
Theresa Fabian's profile photo
Work
Occupation
Entrepreneur and Gonzo Community Developer
Employment
  • Dunn Direct Media
    Managing Partner, 2004 - present
  • ADNet International
    CEO, 1998 - 2004
  • Inetdesign
    CEO, 1989 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Madison, New Jersey - Athens, Ohio - Sudbury, Masschusetts - Boulder, Colorado - Seattle, Washington - San Francisco, California - Chico, California - Larchmont, New York
Contact Information
Work
Email
Story
Tagline
Entrepreneur, online educator, and gonzo community developer
Introduction
What Drives Me - Partners and Pivots --

Changing the world by making peace profitable. 
Creating new business models for Digital Media and online education driven by the passionate power of the audience
Education
  • University of Colorado at Boulder
    BA English & Humanities, 1981 - 1985
  • California State University, Chico
    MA Instructional Technology, 1993 - 1996
Basic Information
Gender
Male
Declan Dunn's +1's are the things they like, agree with, or want to recommend.
Scribd
www.scribd.com

Scribd is a way to easily put your documents online.

What Startup Advice is Simply Wrong? | LinkedIn
www.linkedin.com

As you read these words, startups are often being mentored into oblivion with poor advice, usually based solely on past successful experienc

Attention, Intention, and Retention - the 3 Steps Separating You from Yo...
www.linkedin.com

If everything is changing because of social and mobile, why do so many keep implementing an old and outdated digital strategy to convert cus

Facebook's overhauled business pages focus on content and mobile
econsultancy.com

I know, I know. Another day, another update to Facebook business pages.

Larry Page Is Using Google to Build the Future We'll All Be Living In | ...
www.wired.com

At TED, Google CEO Larry Page talked about how he'll use the resources of the world's third-largest company to build his techno-optimisitc v

Five rules I learned from 7 years of coaching Launch Festival & Tech...
blog.launch.co

I’ve been coaching companies like Yammer, Dropbox, SpaceMonkey, Brilliant.org and Mint f...

Cycloramic hits top of App Store after Shark Tank appearance, $500k inve...
9to5mac.com

What happens when your app gets featured on ABC’s Shark Tank, the TV show where rich investors listen to pitches from wannabe entrepreneurs

Apple investigating mood-based ad delivery system
appleinsider.com

The U.S. Patent and Trademark Office on Thursday published a peculiar Apple filing describing an ad service that targets users based on hard

12 Things I Want To Teach My Toddler About Work
www.linkedin.com

My son turned 3 recently. I know it's a bit early to teach him about business and life lessons — but it's never too early to start thinking

.HtAccess 301 Redirect Generator Tool
seo-website-designer.com

Manually creating RewriteRules for an .htaccess file can be time consuming and error prone. This generator creates the rules for you!

Facebook To Sunset Sponsored Stories April 9 - AllFacebook
allfacebook.com

Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-ac

Q&A with Marc Andreessen: Bubble believers \
online.wsj.com

In an interview, venture capitalist Marc Andreessen discusses the current state of tech investing and why "this is a time of very big franch

Steve Grove: Google+ could do for live video, what YouTube did for recor...
www.livemint.com

A shift from Search, and an increasing mobile focus, are going to guide the growth of Google’s social network

The Growth of Mobile Search and Its Effect on Business
www.huffingtonpost.com

The Growth of Mobile Search and Its Effect on Business - The Huffington Post

Join the Billions Rising on December 9 - Billions Rising
billionsrising.com

ORDER BILLIONS RISING NOW Our book Billions Rising: Empowering Self-Reliance Around the Globe, written by Anita Casalina with Warren Whitloc

HandUp wants to solve homelessness and make money doing it | ThisWeekIn ...
thisweekinstartups.com

Rose Broome was walking on a cold night in San Francisco when she noticed a homeless woman living on the street. She thought, there must be