Mobile has caused a major shift in buyer behavior. Regardless of whether the buyer is searching for a new set of headphones or a new product for their business, they are utilizing their mobile devices to search, learn about and buy these products and services. Be sure your website is responsive and mobile friendly.
- Masterful MarketingMarketing Coach, President, 2007 - present
- Rapid7VP Marketing, 2004 - 2008
- Vista ConsultingPresident, 2002 - 2007
- Percussion SoftwareDirector Marketing, 1997 - 2002
The force behind Masterful Marketing was observing the difficulty many small business owners had with marketing, wanting help but unable to justify the cost of a consultant. Many times I had been approached by small business owners who would ask me if I could help them, but I knew that my consulting business model did not cater to their needs or their budget even though the same marketing system that works for larger companies would work just as well for these business owners. So through my desire to help business owners build their businesses around their passions came Masterful Marketing®.Launching this program has fulfilled my dream of helping many businesses not become one of the statistics of business failures. Nothing is more liberating than having control of your livelihood, income and destiny in life. I want to share what I’ve learned with others so they can enjoy what I enjoy.
- Worcester Polytechnic InstituteMBA, 1984 - 1989
- Framingham State CollegeBS in Computer Science