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Debra Murphy
Works at Masterful Marketing
Attended Worcester Polytechnic Institute
495 followers|161,363 views
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Debra Murphy

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The challenge for most small businesses is to create a strong web presence as the foundation of their inbound marketing efforts. Find out how you can build a solid inbound marketing foundation.

http://masterful-marketing.com/web-presence-optimization-the-inbound-marketing-foundation/
Web presence optimization extends search engine optimization to all of your web properties to create better visibility, awareness, and recognition for your brand.
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Debra Murphy

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Are you ready for April 21st? 

Mobile has caused a major shift in buyer behavior. Regardless of whether the buyer is searching for a new set of headphones or a new product for their business, they are utilizing their mobile devices to search, learn about and buy these products and services. Be sure your website is responsive and mobile friendly.

http://masterful-marketing.com/is-your-website-mobile-friendly/
Will your website be responsive and mobile friendly by the deadline so your business stays visible to those searching on their smartphone?
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Debra Murphy

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Using an image without optimizing it first wastes an opportunity for more visibility. Take advantage of all on-page elements that can help drive traffic to your content, both textual and visual.
When writing blog posts, use these image optimization tips to ensure you get the best SEO results from your textual and visual content.
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Debra Murphy

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If you aren't paying attention to WordPress security, you should. Even well secured sites can be hacked. Practice these 10 security tips, especially having a backup strategy in place so you can recover if your site is compromised.

http://masterful-marketing.com/wordpress-security-ensure-your-website-is-protected/
Get 10 WordPress security tips and learn how to protect your most critical online business asset from malicious hackers.
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Debra Murphy

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Selecting the best target market for your business is the most important but difficult part of the marketing plan. Business owners will make many excuses when asked why they have not chosen a target because they believe that targeting limits their opportunities.
Selecting the best target market for your business helps you define and communicate your solution to their problem with ultimate clarity.
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Debra Murphy

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We know that providing great content is important to our online marketing strategy, but creating that content can be a burden. According to the Content Marketing Institute, 57% of content marketers just simply don’t have enough time to produce content. And when you are a small business owner, time is a precious commodity.
As an important part of our inbound marketing plan, small business owners must create web content quickly and painlessly.
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Debra Murphy

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Brand identity is an often misunderstood concept, but is one of the key contributors to creating a solid web presence. Have you developed a strong brand identity for your small business?
A strong brand identity is important to the success of your business. Avoid the myths that stop you from creating a memorable brand.
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Debra Murphy

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When I ask the question “How Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy to encourage those who are ready to buy to contact you. Get the benefits, challenges and tips for implementing content marketing for your business.

http://masterful-marketing.com/10-content-marketing-benefits-challenges-and-tips/
Content marketing provides the foundation for inbound marketing for without content there is nothing to optimize and nothing to share.
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Did your marketing help you increase visibility, generate more leads or find new lucrative clients? Whether you feel your marketing was successful or not, it is the perfect time to conduct a marketing review prior to putting your marketing plan in place for the new year.

http://masterful-marketing.com/7-reasons-to-conduct-a-simple-marketing-review/
Conduct a marketing review before creating your marketing plan to help determine what activities stay, what goes and what needs tweaking.
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Debra Murphy

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Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

http://masterful-marketing.com/keyword-research-is-target-market-research/
Keyword research is an important activity in marketing so you understand how your target audience searches for your products and services.
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Debra Murphy

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Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world where you are trying to get people to click on your ads or convert on your landing pages into qualified leads.
Create a value proposition that clearly states the tangible results your customers realize from using your products or services.
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Have her in circles
495 people
Anvesh Marri's profile photo
Courtney Winkleman's profile photo
Karen Hyde's profile photo
Peter Meklenborg Friis's profile photo
Michael Chevin's profile photo
RAYMOND DURAND's profile photo
Diego MORENO's profile photo
Laura Ederati's profile photo
Robin Gales's profile photo
Work
Occupation
Small Business Marketing Coach specializing in Inbound Marketing at Masterful Marketing - Marlborough, MA
Skills
Marketing Strategy, Marketing Plans, Online Marketing, Social Media Marketing, WordPress Websites
Employment
  • Masterful Marketing
    Marketing Coach, President, 2007 - present
  • Rapid7
    VP Marketing, 2004 - 2008
  • Vista Consulting
    President, 2002 - 2007
  • Percussion Software
    Director Marketing, 1997 - 2002
Basic Information
Gender
Female
Other names
Rio
Story
Tagline
Small Business Marketing Coach specializing in Inbound Marketing
Introduction
I am a small business marketing coach who partners with small business owners to help them leverage inbound marketing – a combination of search, social and content marketing – to build brand visibility within your target market. My passion for helping small business owners succeed is what drives me. I enjoy sharing knowledge, inspiring success and motivating business owners.

The force behind Masterful Marketing was observing the difficulty many small business owners had with marketing, wanting help but unable to justify the cost of a consultant. Many times I had been approached by small business owners who would ask me if I could help them, but I knew that my consulting business model did not cater to their needs or their budget even though the same marketing system that works for larger companies would work just as well for these business owners. So through my desire to help business owners build their businesses around their passions came Masterful Marketing®.

Launching this program has fulfilled my dream of helping many businesses not become one of the statistics of business failures. Nothing is more liberating than having control of your livelihood, income and destiny in life. I want to share what I’ve learned with others so they can enjoy what I enjoy.
Bragging rights
Won my Golf Club Championship 4 times, most recently 2013
Education
  • Worcester Polytechnic Institute
    MBA, 1984 - 1989
  • Framingham State College
    BS in Computer Science