Our guests will discuss all of this, and even the dreaded negative review, on the next #CMGRHangout this Friday, February 21st at 2pm EST!
and will be hosting the Hangout with , and as panelists. and will be moderating the Twitter chat using #CMGRHangout.
1. What do you like most about managing a travel and hospitality brand? What are the challenges?
2. How do you make a guest's stay or dining experience unique via effective community management?
3. Does content play a big role in the success of your brand?
4. How do you successfully promote events at your space? How do you encourage social participation while guests are visiting your space or venue?
5. How do you handle negative reviews?
6. What does a community management plan look like when a restaurant or hotel looks to open a new location in the same city or in a new city?
RSVP & Watch the Hangout
RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.
Let’s discuss ways you can attend:
Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)
Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (We will only invite a few people for this event, so let us know why you would like to attend.) Do NOT click the link to join the hangout if you are just here to watch.
Chat: You can watch here and/or follow the conversation on Twitter using #cmgrhangout.
Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions.
If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.
We've seen Instagram grow significantly over the last year and now we have some solid numbers to reflect that.
For example, here are some interesting stats that you might not have known:
-17% of online users use Instagram (this is just behind Twitter's 18%)
-The average Instagram user is on the site 257 minutes a month
-57% of Instagram users access the site daily
-Engagement on Instagram is 15X higher than engagement on Facebook
-Brands post to Instagram an average of 5.5 times a week
There are a bunch more stats in today's blog post. Come check them out!
1. PERFECT YOUR HOVER CARD. You must have an attention-grabbing hover card to make a great & memorable first impression.
Make sure you have:
- Profile picture relevant to your niche
- Unique cover photo that represents your personal brand
- A crisp tagline that shows your personality
- Your company info and your current location.
=== E.g. - Hover on her name and see how awesome her hover card is. People can easily tell what she is all about.
=== For more example taglines: (detailed tagline) / (cheerful tagline) / (a tagline that rocks)
2. TELL YOUR STORY & SHOW OFF YOUR SKILLS. Share your story, expertise, interests, favorites, etc. Don't forget to use text formatting sparingly, use lists or links to make your "About" even more interesting.
=== E.g. - He share his bio in a well organized format. He include his interests, what he does and what he usually post. He use keywords wisely, use whitespace to make it easy on eyes, states which circle he want to be in and links to his favorite blog posts.
Interesting, unique and memorable bio right?
3. COMPLETE YOUR PROFILE by filling out all other fields such as your site URL, social media links, email verification & setup vanity URL.
4. POST INTERESTING CONTENT. Share variety of content consistently - questions, funny photos, videos, infographics and all other shareable content. Make sure it's something that will interest your followings.
5. OPTIMIZE YOUR POSTS. Don't forget to add a description, relevant #hashtags , bold title and important keywords, CTA (call to action) and use high-resolution images!
6. ENGAGE. Be friendly and get involved. Follow active people that interests you. Make meaningful comments, be friends with your followers and join communities.
7. JOIN CIRCLE SHARES. It won't hurt to join this trend as long as you use it properly and don't bombard your stream with just 'circles'. Here are some cool circle curators: / / / / / / /
Make sure to follow their rules to get in!
8. ADD A BADGE TO YOUR SITE. Ask your site visitors to connect with you on Google Plus.
For FULL & detailed post (with examples & resources), please proceed to this link: http://www.twelveskip.com/marketing/social-media/1221/build-a-strong-google-plus-presence-gain-followers
Pin for Later (thanks Peg for this idea): http://www.pinterest.com/pin/48343395974415273/
Hope you find this post useful. +1 and share will be greatly appreciated! Any feedback or questions, let me know in the comments below. HAPPY THURSDAY everyone!
#googleplus #gplus #googleplustips #socialmedia #growfollowings #socialmediamarketing #socialnetworking
- Social HospitalityFounder, 2011 - present
- HyperDisk MarketingDigital Communications Manager, 2011 - present
- Costa Mesa CVBWebsite & Social Media Manager, 2007 - 2011
Debbie is the Founder of Social
Hospitality, a boutique marketing firm that focuses on social media, blogging, and SEO.
The Social Hospitality website serves as a resource that outlines trends related to
businesses in the hospitality realm and how they are using social media and
technology for customer service, marketing and branding.
She is also the Digital Communications Manager for HyperDisk Marketing where she oversees social media strategies; helps develop content across websites, blogs, and social channels; and optimizes sites for SEO on a daily basis. She is also the Social Media Manager for Search Engine Journal and Content Editor for Maximize Social Business.
Debbie is proficient in social media and content development as well as strategic
communication and branding. Enhanced by her degree in English, she has strong
analytical-thinking skills along with a knack for copywriting and editing.
Additionally, to highlight local dining news and share about experiences and events, Debbie's new blog Drink Play Grub covers all those bases! She is a monthly columnist at Maximize Social Business as well as Search Engine Journal, and writes for OC Metro and OC Menus, covering hospitality and restaurant news in the area. She is also an OC travel correspondent for Forbes Travel Guide and a thought leader for Chic CEO.
She was also recently included among the likes of Guy Kawasaki in an article on the value of Google+. She was also quoted in recent articles on visual social networks for Bar & Nightclub as well as a USA Today article on Hotels and Instagram and Pinterest.
She is also available for speaking engagements and has spoken previously on social media, blogging, content marketing, branding through social media, and writing for search and social. She was also just hired as a Social Media Instructor at UC Irvine Extension.
Debbie is active in numerous social, business, volunteering, and networking groups in Orange County. She is also a member of ToastMasters International, the Irvine Chamber of Commerce, and is a “Big Sis” with Big Brothers Big Sisters of OC. She is also a co-founder of ConnectOC, a group whose mission is to bring locals together through networking events and social media.
She's enjoyed watching social media emerge over the past several years and is fascinated by its continuing evolution.
- UC Irvine