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Debbie Laskey, MBA
Brand Marketing & Social Media Strategist
Brand Marketing & Social Media Strategist

Debbie's posts

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A Tale of My Favorite #Hashtags
When I think of social media hashtags, I think of storytelling. These words, shortened words, or combined words preceded by the number sign often tell a memorable story or introduce a story. I have three favorite hashtags, and here are the reasons why. As a...

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A Disconnect Between Customer Service and Customer Experience Marketing
Many marketers and other social influencers understand that the way to stand out in today’s competitive social economy is to provide an outstanding customer experience. This can be interpreted or played out in many ways. Some businesses offer loyalty progra...

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Brand Experience Lesson: Think Like A User or Customer
Think back to the time you got your first smartphone. What did you do first? You probably added some favorite apps, such as, weather, maps, news, social media platforms, and games. (There was a time when all people talked about was Angry Birds!) But what ha...

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Inspiring Leadership Quotes
Recently, I saw five leadership quotes that have remained with me. While there are countless quotes surrounding this important business topic, what separates one from another? Is it the length of the quote? Is it the person who stated the powerful words? Or...

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A Review of the #Ads from #SuperBowl51
Super Bowl 51 may easily go into the history books as the best in history with its overtime surprise win, but if you live and breathe marketing and branding, the ads are the day’s focus. With a staggering cost of $5 million for 30 incredibly short seconds, ...

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Five Ways the New Year Can Jump-Start Your Personal Brand
Image Credit: With the arrival of the New Year, it's time for clean slates in the marketing arena. Many marketing budgets have been refreshed and are set back to zero. Marketing campaigns have new objectives, and metrics have yet to be met. With a...

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Do Loyalty Programs Create Strong Brands or Lose Customers?
Do you ever drop your key ring because it carries too many loyalty cards? Or do you use one of the many loyalty program applications on your smartphone to access your accounts, points, discount coupons, and other program perks? Whatever way you access your ...

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Top 10 Marketing Highlights of 2016
With 2016 now history, it's time for my annual "Top 10" marketing highlights post – incredible to believe this is my 7th annual post featuring annual marketing highlights. Without further ado, let's get to it! What campaigns were great? Which were duds? Wha...

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Coaching, Mentors, and #LeadershipTips, Oh My!
A prominent aspect of the 2016 Presidential Election was the glass ceiling. To quote Hillary Clinton, “We still have not shattered that highest and hardest glass ceiling. But some day, someone will.” Following the election on November 10, I discovered a cha...

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Six Branding Tips from the LA Auto Show
If you're a car fan and ever find yourself in the Southern California area during November, make a detour and head directly to the Los Angeles Convention Center to attend the LA Auto Show. Whatever make or model you think you'll like, you're sure to be surp...
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