What makes social media relevant is people. But what makes social media work for business is content.
Whether your marketing focus is B2C or B2B, here are 3 emerging trends for social media content that I think are worth acting on in 2016:
1. Influencer Optimize Your Social Filter Bubble
2. Go Long with Social Network Content
3. Right Here, Right Now, Real Time Video
There's a lot more to consider, so what would you add?
Also, this very rare photo of +Ann Handley
Instagramming an American flag made up of beer cans is for sale. I expect at least $1.5 million since, you know, the potato. https://www.linkedin.com/pulse/3-social-media-content-trends-you-cant-ignore-2016-lee-odden