/by #analytics #adwords
The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.
We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself.
In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.
Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM
As a result, you may see a change in the click, impression, and CTR values shown there. For most sites, this change will be minimal. A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website. Other changes include how we count links shown in the Knowledge Panel, in various Rich Snippets, and in the local results in Search (which are now all counted as URL impressions).
March 7 2016 was the last Google Toolbar PageRank update, which essentially removed ALL the data still used by the few browser tools and website tools - for good.
As Google told (http://tgcafe.it/1QM58j5), it takes time for all the servers to completely remove the score, but it should become completely unavailable to all within two weeks.
Barry also notes that Google DOES use PageRank internally and it is still an important factor in their algorithm. However, the external PageRank score shown in these tools and the Toolbar was between 0 and 10, whereas the score used by Google internally is way more complex.
If you are thinking to yourself 'yeah, yeah, Google won't actually kill it for good', here's a confirmation by Google's on Twitter http://tgcafe.it/1U3MYiA.
Additional info about PR removal: http://tgcafe.it/1Tt4PQ6
Are you going to miss Google PR?
For me, it's been such a long time since it really mattered, that this final move is much welcomed - removing all that misleading info from third-party tools will only help us focus on what really matters: improving our readers' experience and not SEO score.
More marketing news: http://tgcafe.it/your-marketing-news
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