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Dean Marsden
Lives in Hampshire
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Stand out in search results with Google's new Rich Cards.
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Introducing Deeplinking from GA to AdWords
/by +Joan Arensman  #analytics   #adwords  

The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. 

In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM
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We recently made some changes in how Search Console reports & calculates clicks and impressions in Search Analytics.

As a result, you may see a change in the click, impression, and CTR values shown there. For most sites, this change will be minimal. A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website. Other changes include how we count links shown in the Knowledge Panel, in various Rich Snippets, and in the local results in Search (which are now all counted as URL impressions).
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A new screen shot shows how ad scheduling data might be presented in the updated interface.
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Google announced this morning they are going to be redesigning the AdWords platform over the next 12-18 months. Of course, that may be extended if Google doesn't mean their timelines.There isn't real
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LinkedIn has launched a new way for marketers to target individuals at specific companies on the professional social network by using their sales data. With LinkedIn Account Targeting, you can tailor Sponsored Updates or Sponsored InMail campaigns to a specific list of accounts, allowing you reach the most engaged people. This offering is the first part of the company’s Audience Match platform.
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It's official: Google puts Toolbar PageRank to rest

March 7 2016 was the last Google Toolbar PageRank update, which essentially removed ALL the data still used by the few browser tools and website tools - for good.

As Google told +Barry Schwartz (http://tgcafe.it/1QM58j5), it takes time for all the servers to completely remove the score, but it should become completely unavailable to all within two weeks.

Barry also notes that Google DOES use PageRank internally and it is still an important factor in their algorithm. However, the external PageRank score shown in these tools and the Toolbar was between 0 and 10, whereas the score used by Google internally is way more complex.

If you are thinking to yourself 'yeah, yeah, Google won't actually kill it for good', here's a confirmation by Google's +John Mueller on Twitter http://tgcafe.it/1U3MYiA.

Additional info about PR removal: +Jennifer Slegg http://tgcafe.it/1Tt4PQ6

Are you going to miss Google PR?

For me, it's been such a long time since it really mattered, that this final move is much welcomed - removing all that misleading info from third-party tools will only help us focus on what really matters: improving our readers' experience and not SEO score.

_______________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news

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Tech, Digital, SEO, PPC, CRO, Web
Introduction
Experienced at Search Engine Optimisation (SEO), Pay per Click (PPC), Conversion Rate Optimisation (CRO), Social Media Management, Website Design and Video at agency level and client side. 10+ years experience in the Digital Industry.

Get in contact with me for any networking or partnership opportunities.
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PPC & Paid Media Manager
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SEO, PPC, CRO, Social Media, Video Marketing, Email Marketing, Website Design
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Dean Marsden's +1's are the things they like, agree with, or want to recommend.
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