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Dean Marsden
2,348 followers -
Tech, Digital, SEO, PPC, CRO, Web
Tech, Digital, SEO, PPC, CRO, Web

2,348 followers
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Stand out in search results with Google's new Rich Cards.

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We recently made some changes in how Search Console reports & calculates clicks and impressions in Search Analytics.

As a result, you may see a change in the click, impression, and CTR values shown there. For most sites, this change will be minimal. A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website. Other changes include how we count links shown in the Knowledge Panel, in various Rich Snippets, and in the local results in Search (which are now all counted as URL impressions).

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Teehee

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Introducing Deeplinking from GA to AdWords
/by +Joan Arensman  #analytics   #adwords  

The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. 

In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM
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