'Dr Daz Social' is my own voice in the social media marketing world - curating & commenting on world class social media content to help grow your business online (with a few of my own hints and tips thrown in here and there!)
If you're after a daily dose of how YOU can use social media to connect your business with its customers, get more brand recognition, and ultimately bring in more money, please add me to one of your circles :)
► SOCIAL MEDIA AND YOUR BUSINESS
These days every savvy business owner, general manager and department head knows how important it is to spend time properly planning their day to day marketing campaigns, whether that be leaflet drops, advertisements in the paper, tv ads, signage or radio campaigns, so why not do the same with social media marketing?
So many people create a Facebook page or a Twitter profile for their business, because they hear that this is the way forward in the modern marketing world - HOWEVER, they either don't have the time to think about regularly posting great engaging content, have no idea how to integrate the platforms into their pre existing marketing, or continually post spam about their special offers in the hope that someone will take notice.....but believe me – THEY WON’T!
Word-of-mouth marketing is without a doubt the most powerful form of marketing there is - FACT! Anything recommended by a friend or family member is far more likely to make more of an impact on you than receiving it from someone you don’t know, or don't know well. This is why social media is the perfect vehicle to amplify your brand message - to build a following of regular customers who think of YOU whenever they need your products or services. Encouraging people to interact with and share your content online AND verbally should be the primary aim of successful social media marketing. If they look forward to, and enjoy your content, they are more likely to want to spend money with you when you advertise your products or services!
► WHY CHOOSE SOMEONE OUTSIDE YOUR BUSINESS TO MANAGE YOUR SOCIAL MEDIA FOR YOU?
As mentioned above, social media, when used correctly, is an extremely effective tool for business growth through word of mouth marketing, keeping you front-of-mind, and building a lasting connection with your customers. There are many businesses today enjoying incredible results from their social media presence. BUT, the people running it for them actually KNOW and keep up with the correct techniques that SHOULD be used to generate relevant content, active engagement, & ultimately more brand awareness, & they are executing these things consistently, every day.
Even if businesses actually know what they need to be doing, most business owners, managers and staff, are too busy with the day to day running of their business to strategically target & interact with the right people on social media effectively. These could be potential customers OR current customers, as well as joint venture partners & suppliers. In this new world where people are having as many conversations online as face-to-face, building strong & lasting connections with your social community is crucial to YOUR business successfully growing online!
If you already have someone in your business that has the time to do that on a daily basis, as well as stay up to speed with all the constant changes on each social platform, adapt to and refine the techniques that make your social presence really work for you, AND plan the posts that should be going out on a daily basis with optimised graphics and sharable content, then GREAT… you should be connecting with your ideal customer, & your social community should be at your fingertips. If they aren't and YOU need help from someone who knows EXACTLY how to apply a strategically tailored social layer over your business …. I can DEFINITELY help you!
Savvy business owners are using Social Media to achieve FANTASTIC results – will you be one of them?
Please feel free to send me a private message with any problems you're having with your social media marketing, questions you need answering, or help with how on earth to set all this 'stuff' up for your business!
Let's sort it!
Dr Daz :)