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Daylan Pearce
1,052 followers -
CX, Cartoons & Comic Books.
CX, Cartoons & Comic Books.

1,052 followers
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Daylan's posts

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Creating Amazing CX - The Disney Way

Disney is probably the greatest company ever at creating customer experiences. Spend a day in one of their parks and note the intricate detail they put into every element.

From the unseen underground tunnels that run throughout the entire park that ensure trash cans can be emptied without visitors noticing, to the manhole covers with the tiny Mickey Mouse logo on them. Their attention to detail and effort they apply to create a superb customer experience is second to none.

The thinking and effort put into making sure that the experience is wonderful for not only the 100,000 people that interact with a particular element, but also to ensure that should just 1 out of 100,000 people ‘bump the lamp’ during one of their experiences, that that person is not penalised and taken out of the world that they’ve create specifically for them.

http://daylandoes.com/disney-cx-bump-the-lamp/
#disney   #cx   #cxo   #customerexperience  

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Why the SEO industry has a bad rep and so many businesses get burned, summed up by a single promoted tweet.
Man, this type of crap annoys me. 
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A Super Simple Overview of Game Theory
The recent events of the untimely death of John Nash – the mathematician portrayed in the Russell Crowe movie A Beautiful Mind - peaked my interest in understanding game theory a little more - including real life implementation examples.

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Just spotted the new Google Local listing box in the wild...
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One of my favourite innovation stories ever.

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Cool. Google's added little icons to their mobile search results. Wonder if you can influence them at all... 
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Man... Elon Musk is the closest thing to a real life Tony Stark.

#tesla   #powerwall  

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Matthew Mcconaughey's reaction to Star Wars teaser #2 

This video is almost better than the trailer itself...

#starwars  

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An Internet All About You

The days of a one-size-fits-all solution are long gone. Digital today is about creating a customer experience that caters to an individuals needs.

This is a deck I recently presented at a conference to some of Australia's largest ecommerce retailers. It outlines the fundamentals of digital personalisation and how the big players in digital are focusing their efforts (and budgets) on creating a personalised customer experience for their audience.

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The Facebook Experiment That Could Make a President

Facebook is the gatekeeper to the unique and structured data of over 1.4billion individuals. They hold the keys to the largest aggregated database of human data that the world has ever known. 

With this data they run over 1000 experiments per day. From simple UX changes, to massive social engineering experiments. 

This presentation discusses one of those experiments. One that was conducted late in 2012 on the day of the 2012 U.S. Presidential election. 
This presentation discusses the tactics and the outcomes used to convince over 320,000 people to get off the couch and vote. 
For anyone who's interested in large scale data experiments, or even just what Facebook do with the stuff you like and post, then this presentation is for you.
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