Facebook is the gatekeeper to the unique and structured data of over 1.4billion individuals. They hold the keys to the largest aggregated database of human data that the world has ever known.
With this data they run over 1000 experiments per day. From simple UX changes, to massive social engineering experiments.
This presentation discusses one of those experiments. One that was conducted late in 2012 on the day of the 2012 U.S. Presidential election.
This presentation discusses the tactics and the outcomes used to convince over 320,000 people to get off the couch and vote.
For anyone who's interested in large scale data experiments, or even just what Facebook do with the stuff you like and post, then this presentation is for you.
Now, a story about Mexican cuisine may seem like a bit of an odd story to share on a platform like this, but bear with me, because this is one of my favourite (and delicious) product marketing stories.
The Fajita. It’s essentially a DIY burrito/spicy wrap. Created in the heart of Mexico and passed down through generations. Mexican cuisine at its finest.
Here's the story of a viral marketing campaign that's lasted over a century, and one of the coolest marketing stories I've heard.
Definitely worth a read if you're invested in GTM.
The days of a one-size-fits-all solution are long gone. Digital today is about creating a customer experience that caters to an individuals needs.
This is a deck I recently presented at a conference to some of Australia's largest ecommerce retailers. It outlines the fundamentals of digital personalisation and how the big players in digital are focusing their efforts (and budgets) on creating a personalised customer experience for their audience.
Spammy G+ account with SEO company advert as profile image, connected to a WotIf.com domain.
Aggregate domain as top ranking for local search result.
Can't believe this one got through for such a hardcore term as Sydney Accommodation.
The story about he Life of Pi VFX studio who went bankrupt as the film was making literally billions of dollars is incredible.
Well worth a read.
- Next DigitalSearch Team Lead, presentI play with search engines at Australia's largest independently owned full-service digital agency.
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