Everyone knows that I'm a big supporter of , but there are definitely a few areas that could use some improvement. One of those is clearing up what the difference is between Google+ Local pages, Google+ Business Pages, and a simple Google Local listing. However, in the mean time, I've written an article for to help alleviate any confusion you have.
Find out the differences & which Google+ page is best for you: http://goo.gl/uSy07N
Have you or someone you know been confused by the different types of Google+ pages?
#googleplustips #googleplus #business
Great article about the decline of importance of the CTR, and the rise of engagement. Great read.
Now taking bets on when your website will be obsolete...
In marketing, there are a lot of tactics that will almost always work and there are some that likely won’t.
When working in online marketing – in particular search marketing – these rules get a little bit trickier. Often, the flick of an algorithmic switch somewhere in Google HQ will render a tactic that worked last week as useless this week. Strategies you implement in January could possibly get you penalised in June.
And then there is marketing in China...
If you compare western online marketing as changing the goal posts occasionally, then China online marketing is more akin to changing the entire game – without anyone telling you about it.
- Swinburne University of TechnologyMarketing, present
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