Disney is probably the greatest company ever at creating customer experiences. Spend a day in one of their parks and note the intricate detail they put into every element.
From the unseen underground tunnels that run throughout the entire park that ensure trash cans can be emptied without visitors noticing, to the manhole covers with the tiny Mickey Mouse logo on them. Their attention to detail and effort they apply to create a superb customer experience is second to none.
The thinking and effort put into making sure that the experience is wonderful for not only the 100,000 people that interact with a particular element, but also to ensure that should just 1 out of 100,000 people ‘bump the lamp’ during one of their experiences, that that person is not penalised and taken out of the world that they’ve create specifically for them.
#disney #cx #cxo #customerexperience