Always ask, "What's in it for them?" when creating new products or services, marketing, promoting. Because your audience will certainly be asking, "What's in it for me?"
Determine if your target market is DIY (Do-It-Yourself) or wants more guidance and hand-holding. Then, create new or modigy existing services and products that best serve your market's style.
Try a new strategy or idea that you've been wanting or thinking about for awhile. In the process, set goals, evaluate and then take the next action, but try something new.
Make sure you visit SmartBusinessFromYourSoul.com for more tips, tools and strategies to help you grow a successful business that feeds your soul.
I have a complimentary ticket for my community to attend. You can register using this link: http://monetiseyourmissionlive.com/dshuler
And sometimes you get No’s.
I invite you to think about any No’s you’re getting a bit differently.
Maslow’s Hierarchy of Needs
Description: You may be familiar with the theory of Maslow’s hierarchy of needs in which basic, fundamental needs must be met before higher, more self-actualizing needs can be met. Apply this hierarchy to your ideal client or character. On the blank lines on the right, fill in how your ideal client/character fits in those particular areas.
- The Shuler Group, LLCSoulful Business Coach, 2005 - presentAs a Soulful Business Coach, I work with female entrepreneurs to establish goals to move their businesses forward; strategize manageable, doable actions to reach those goals; and create powerful, authentic content that connects them to their tribe... almost always with a focus on systems to make life and business easier.
- Writing From Your SoulContent Creator Extraordinaire, 2010 - presentAs a Content Creator Extraordinaire, I quickly get a picture of the content potential within a few moments of talking with someone, and then I can help her figure out how to actually manifest that into information, a product, a workshop, an exercise, even a book. I help create a safe place to make the words blossom.
For entrepreneurs and business owners, I believe it’s crucial to be authentic, and to let others see the real you. You’ve probably heard, “People do business with those they know, like, and trust.” So, I’m here to help you claim the amazingness that is you and then put that out into the world through powerful content and a strong business foundation. That authentic content (where the writing from your soul name came from) is the connection piece, and sacred space is what I need myself and what I create to help people do that.
See, it seems as if my life has always revolved around writing and business. The writing bit started as a five-year-old writing a riveting, very soulful story about a bear trying to find happiness wherever he could. That soon turned to more stories of bears lurking (not like I actually used the word “lurking” when I was five years old) in the woods ready to eat any little girls who happened to wander by.
The business side emerged when I convinced the quiet, sweet boy in eighth grade business class to draw the illustrations for the fantasy book I was writing – and was determined to sell.
I went on to study English and business administration in college, and I even taught both for the two years I was a middle school teacher, thinking I could save the world, just like Sidney Poitier in the classic movie. I found I hated it. This was so not the experience from To Sir, With Love that I had been picturing. I honestly thought I would never teach again.
In 2002, I started a business to help small business owners run their businesses more efficiently. Together, we created systems and processes, brainstormed new products and programs, and designed marketing campaigns to make those products and programs soar. We worked on everything from technical manuals to ezine articles to social media updates to marketing materials to sales pages.
As my business grew and I worked with more and more entrepreneurs, I created all sorts of systems and processes to make this business of running a business easier. I’ve designed tools, programs, products, and classes (yes, even classes… I was teaching again!) for small business owners to help them uncover their deep message, align with their purpose in the world, and then convey all that powerfully with words.
Since 2005 I’ve been coaching entrepreneurs to create authentic content that will move their businesses forward… through clarifying their message, focusing on their goals, strategizing those goals, and breaking them down into manageable actions.
My biggest strengths – and what creates the value I bring to my private coaching clients and students in my training programs – are that I can make a process and system out of anything in order to simplify it, along with a warm, caring empathy (that sacred space again) to see to the heart of your issues when it comes to creating the content that’s really going to move your business forward.
Through WritingFromYourSoul.com, I help entrepreneurs unleash their authentic selves into their businesses through their words. I created the Writing From Your Soul system to help people uncover their deeper message, connect more powerfully, reach more people, and make a difference.
I designed the Creating Content Club for small business owners and entrepreneurs to have time, support, training, and tools to be able to create the content that's going to boost their credibility and expertise.
- Southern Methodist University1993
- Southern Methodist University
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