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Dawn Anderson
Works at Move It Marketing
Lives in Manchester, UK
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Dawn Anderson

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Hi folks,

I'm off to AUS in June and hoping to cross paths with a few of you SEO peeps who I know are from that neck of the planet. Any of you near Sydney, Adelaide or Cairns? :)
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Ha ha.  Well, I will see you there then +Tony McCreath  :)
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We're back again 2/26 at 9am PT for the final installment of the News Lab Office Hour AMP series.

Join us for an hour long discussion, and Q&A on AMP (Accelerated Mobile Pages), and a discussion on Format Innovation and AMP with Rudy Galfi, AMP Product Manager.

We want to hear from you, put your questions in the comment section below, and we will answer them during the office hour.
---------------------------------------------------------------------------------------------------------------
Instant. Everywhere. That’s the goal of the Accelerated Mobile Pages (AMP) Project: an open source initiative that embodies the vision that publishers can create mobile optimized content once, and have it load instantly everywhere.

We know you’ve got questions about AMP, and we will do our very best to answer them and help you create a better mobile experience for your users. 

Watch all of the older episodes on our YouTube channel at https://www.youtube.com/user/newslabatgoogle

Instant everywhere is an ambitious goal. That’s why partners like Twitter and Pinterest and publishers like the New York Times and the BBC are working with us to reach it, and we’d love for you to join us. Invite your entire newsroom to the Hangout on Air to learn more about Accelerated Mobile Pages. 
This Hangout On Air is hosted by Google News Lab. The live video broadcast will begin soon.
Q&A
Preview
Live

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Dawn Anderson

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Join us 2/5 at 9am PT for the fourth installment of the News Lab Office Hour AMP series.

Join us for an hour long discussion, and Q&A on AMP (Accelerated Mobile Pages), with a deep dive on analytics with AMP from Rudy Galfi, AMP Product Manager.

We want to hear from you, put your questions in the comment section below, and we will answer them during the office hour.
---------------------------------------------------------------------------------------------------------------
Instant. Everywhere. That’s the goal of the Accelerated Mobile Pages (AMP) Project: an open source initiative that embodies the vision that publishers can create mobile optimized content once, and have it load instantly everywhere.

We know you’ve got questions about AMP, and we will do our very best to answer them and help you create a better mobile experience for your users. 

Over the next 3 weeks, we’ll host weekly Hangouts on Air with speakers discussing AMP and many of its specific components.

Watch all of the older episodes on our YouTube channel at https://www.youtube.com/user/newslabatgoogle

In future installments we will be talking with Google Product Managers to discuss specific components of AMP like Ads, and Format Innovation. 

Instant everywhere is an ambitious goal. That’s why partners like Twitter and Pinterest and publishers like the New York Times and the BBC are working with us to reach it, and we’d love for you to join us. Invite your entire newsroom to the Hangout on Air to learn more about Accelerated Mobile Pages. 

Upcoming Line-up: 
2/12: Ashwin Limaye, AMP Product Manager - Paywalls
2/19: Craig DiNatali, Director of Ads - Ads
2/26: Rudy Galfi, AMP Product Manager - Format Innovation
This Hangout On Air is hosted by Google News Lab. The live video broadcast will begin soon.
Q&A
Preview
Live

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Dawn Anderson

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Some good tips on here. Particularly if looking to move from http to https over time on larger sites
 
Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.


Hope this helps clarify some of the open questions! Let me know if there's anything missing.

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Google has launched the iOS AdWords App. 
In December, Google began beta testing the iOS AdWords app. It is now out of beta and you can download it from the App Store for free.The features include:View campaign stats Update bids and budgets
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Dawn Anderson

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We're back again Friday at 7am PT for the second installment of the News Lab Office Hour AMP series. Join us for an hour long discussion, and Q&A on AMP (Accelerated Mobile Pages), and a deep dive from Emeric Studer, AMP Technology Manager. 

We want to hear from you, put your questions in the comment section below, and we will answer them during the office hour.
---------------------------------------------------------------------------------------------------------------
Instant. Everywhere. That’s the goal of the Accelerated Mobile Pages (AMP) Project: an open source initiative that embodies the vision that publishers can create mobile optimized content once, and have it load instantly everywhere.

We know you’ve got questions about AMP, and we will do our very best to answer them and help you create a better mobile experience for your users. 

Over the next 5 weeks, we’ll host weekly Hangouts on Air with speakers discussing AMP and many of its specific components.

Richard Gingras, Head of News @ Google, kicked off the series last week, with an overview and vision of AMP.

Watch the intro by Richard here: https://www.youtube.com/watch?v=FzE_KzlFLzw

The Q and A here: https://www.youtube.com/watch?v=LlJKNSM_W0U

In future installments we will be talking with Google Product Managers to discuss specific components of AMP like Analytics, Ads, and Format Innovation, and they’re here to answer your questions! 

Instant everywhere is an ambitious goal. That’s why partners like Twitter and Pinterest and publishers like the New York Times and the BBC are working with us to reach it, and we’d love for you to join us. Invite your entire newsroom to the Hangout on Air to learn more about Accelerated Mobile Pages. 

Upcoming Line-up: 
2. 1/22 Emeric Studer, AMP Technology Manager
3. 1/29 Paul Bakaus, Developer Advocate; Malte Ubl, Lead AMP Engineer
Subsequent weeks: Ads, Analytics, Format Innovation, Paywalls
This Hangout On Air is hosted by Google News Lab. The live video broadcast will begin soon.
Q&A
Preview
Live
News Lab Office Hour: AMP Part Two: with guest Emeric Studer, AMP Technology Manager
Fri, January 22, 10:00 AM
Hangouts On Air - Broadcast for free

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Dawn Anderson

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We're back again 2/19 at 9am PT for the sixth installment of the News Lab Office Hour AMP series.

Join us for an hour long discussion, and Q&A on AMP (Accelerated Mobile Pages), and a deep dive on Ads and AMP, with guest Craig DiNatali, Director of Ads.

We want to hear from you, put your questions in the comment section below, and we will answer them during the office hour.
---------------------------------------------------------------------------------------------------------------
Instant. Everywhere. That’s the goal of the Accelerated Mobile Pages (AMP) Project: an open source initiative that embodies the vision that publishers can create mobile optimized content once, and have it load instantly everywhere.

We know you’ve got questions about AMP, and we will do our very best to answer them and help you create a better mobile experience for your users. 

Over the next week, we’ll host Hangouts on Air with speakers discussing AMP and many of its specific components.

Watch all of the older episodes on our YouTube channel at https://www.youtube.com/user/newslabatgoogle

In future installments we will be talking with Google Product Managers to discuss specific components of AMP like Ads, and Format Innovation. 

Instant everywhere is an ambitious goal. That’s why partners like Twitter and Pinterest and publishers like the New York Times and the BBC are working with us to reach it, and we’d love for you to join us. Invite your entire newsroom to the Hangout on Air to learn more about Accelerated Mobile Pages. 

Upcoming Line-up: 
2/26: Rudy Galfi, AMP Product Manager - Format Innovation
This Hangout On Air is hosted by Google News Lab. The live video broadcast will begin soon.
Q&A
Preview
Live
News Lab Office Hour: AMP Part Six: Ads - with guest Craig DiNatali, Director of Ads
Fri, February 19, 12:00 PM
Hangouts On Air - Broadcast for free

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Dawn Anderson

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Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
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Relates to many things for all of us I think :)
 
A day in the life of a programmer.
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This is one way to increase the amount of machine learning going on in the world...
Google's machine learning group is licensing new chip technology to make the devices in our pockets more intelligent and autonomous.
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Google says if you write your reconsideration request in English when your web site is in a different language, you will "shoot yourself in the foot."  interesting tidbit from +Gary Illyes of Google.
Gary Illyes of Google posted on Twitter tip about reconsideration requests. In short, if your web site is in Hebrew and you get a manual action notice, write your reconsideration request in Hebrew. D
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Amp optimizations - Even if you don't use AMP
This article looks in-depth at the optimizations that make AMP so fast.
These optimizations can for the most part be accomplished whether you use AMP or not. If you want to know why AMP files are so fast, this article explains it. 
An overview of the principles behind the accelerated mobile pages project (AMP)
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Work
Occupation
SEO & Digital Marketing Consultant and Strategist
Skills
SEO, Social Media, PPC, Search Strategy and Rollout
Employment
  • Move It Marketing
    Director, 2012 - present
  • Carat Media
    Search Manager - SEO, present
  • Carat Media
    Senior Search Exec - SEO, present
  • Latitude Group
    SEO Technical Executive, present
  • Zen Web Solutions
    Digital Marketing Consultant, present
Basic Information
Gender
Female
Other names
Dawn Fitton, Dawn Anderson
Story
Tagline
@dawnieando
Introduction
Digital Marketing Specialist based in (sunny ;)) Manchester, UK. 
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manchester, UK
Previously
Manchester
Dawn Anderson's +1's are the things they like, agree with, or want to recommend.
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