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David Vallejo
Works at Analytics Debugger
Lives in Donosti
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David Vallejo

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Tried to count the hours I've spent playing Unreal Tournament with this song as a background with an integer and I got an overflow =)
Unreal Tournament 4 "Go Down \ Hyperblast" redux track (concept art). Support this track on UT4 community :) https://www.epicgames.com/unrealtournament/forums/showthread.php?23551-Go-Down-(UT4-redux) .mp3 320kbps Google.Drive link: https://drive.google.com/open?id=0B2EBJKTqt96jb3FlOV8zYmVGMW8 Thank You!
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David Vallejo

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So you missed +Yehoshua Coren session at +Untagged Conference .Watch it now :) Google Analytics for Smarties by https://www.youtube.com/watch?v=5SWEj4U_M_0#untaggedIO
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David Vallejo

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Has you been ever asked by a client to do a cross-domain tracking without having "that ugly string" (aka linkerParam) in the urls? . Here it goes my approach to workaround it :)
I've been told by a lot of clients that the way that Google Analytics cross-domain tracking works is “ugly”, referring to having the linker param attached to the URL. I must admit is not elegant having all that long hash on the url, thougt it won't affect the page functionality.
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David Vallejo

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New Post on the blog!
Sometimes we may be in the situation that we need to know if some info had been already pushed into Google Tag Manager's dataLayer in order to take some action. For example we may need to know if some custom event it's already in the dataLayer in order to prevent something to be fired twice, ...
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David Vallejo

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First Tickets release for Untagged Conference due in 30 minutes. Don't miss this opportunity to grab your free ticket to this awesome conference about Analytics in Madrid!

http://www.untagged.io/#tickets
Brian Clifton, Simo Ahava, Yehoshua Coren & more at Untagged, the free Digital Analytics & Big Data Conference. (9 NOV. Madrid, ES). Get your tickets now!
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like 15 seconds :!
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David Vallejo

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Learn to track element clicks using data attributes with Google Tag Manager
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David Vallejo

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Second talk from Untagged Conference released. This is time for +Ani Lopez talking about ETL "Store, Extract, Transform, Load and Visualize"

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Thanks +David Vallejo!
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David Vallejo

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New Post/Tool : SEO meets GA: Tracking search bots visits within measurement protocol . Track the bots visits to your wordpress site, within Google Analytics :)
Track bots visits to your wordpress site using Google Analytics. Get info about crawling frecuency and crawled 404 pages .
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David Vallejo

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New post about how simulate utm_override functionality from legacy GA into Universal Analytics using Google Tag Manager
Universal Analytics removed the utm_nooverride=1 functionality, still we can define a list domain referrals to be treated as direct visits within our properties configuration section, but what about when we can't control the source domains?, for example for emailings, or some display campaign ...
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David Vallejo

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New Post, about how to move domain name and keep your returning visitors legacy data in Google Analytics within using GTM and Mod Rewrite
When we're switching a site domain name we always have in mind some basic steps to take in mind so the migration doesn't end being a mess. One of those steps is usually 301-ing our old domain content to the new one, but we never think on how will this affect our current Google Analytics data.
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For those who may be interested: On Nov 9th, we're organizing an Analytics conference in Madrid, ES.

It's a free-to-attend event that will be hosted at Google Campus Madrid. Some wellknown speakers are already confirmed:

+Simo Ahava
+Yehoshua Coren
+Ani Lopez
+Brian Clifton
+Dave Sottimano

and some more TBC.

Tickets will be released soon, so signup to the newsletter to be notified and don't miss the chance to get your ticket for the conference.


Follow us on :@untagged_io
Web: http://www.untagged.io
Want to be the notified when the tickets are released? Subscribe to our newsletter below: NOTIFY ME. Untagged · Speakers · Schedule · Sponsors · Location. The conference you've been waiting for. This is for you data lover. Join us in Madrid to learn from world class data speakers. {y<}. {yn}.
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+Sorina Dascalu , first batch is going to be released on Sep 21th, 11:00am ( CEST time ) :)
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Learn to track element clicks using data attributes with Google Tag Manager
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Very interesting article triggering questions :)

QUESTION #1
Like Phil, I'm a surprised about browser support of auto event data attributes...
Are we talking about:
A) The use of auto event var with element attribute type ? If it is the case, it would be very very strange that:
- GTM doesn't use internally the getAttribute() method
- It doesn't display a warning like it does with DOM element var using css selector.

B) Coding JS vars and tags using {{Click Element}}.dataset
Right! https://developer.mozilla.org/fr/docs/Web/API/HTMLElement/dataset

I hope that we are talking about the second point :)

QUESTION #2
More generally, the structure and the attributes naming are not too much GA driven?
I like to separate the responsibilities of each IT layers and so, for me, the front-end has to provide business data to the DOM without tracking implementation consideration.
I use to ask clients IT teams to integrate the following kind of data attribute : data-event=addToCart (or directly a className), data-product-sku, data-product-price...
So according to you, what are the pros and cons of the 2 methods ?
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Web Analyst, Sysadmin and GA Specialist
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    2012 - present
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David Vallejo's +1's are the things they like, agree with, or want to recommend.
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