Columnist - Ad Age DigitalNext Blog
Digital Strategy Ideation & Implementation
Social, Digital & New Media/Technology Trend-Hunting & Speaker Recruitment
I'm currently the social media and event content manager at Advertising Age
. I handle all speaker recruitment and relations for our many events and conferences and build social marketing campaigns around said conferences.
A little background on how I got here:
studied creative writing, philosophy and psychology at Rutgers
University. Little did I know that those were the exact disciplines I'd need to master, as to push me toward a path of profession bullshitting. The
four semesters of social behaviors and perceptions lab didn't hurt my
chances launching myself into the social media realm either. Philosophy is nothing more than the art of formulating arguments for matters that cannot be argued (read: sales). Study enough human psychology and you eventually learn to intuit what people want, or more importantly, what they want to hear from you. Add to that a 6-semester creative writing workshop, comprised of, but not limited to, flash/sudden fiction, creative nonfiction, and writing for professionals & business. And, well...you get me. The raw, green, 100% potential, me.
I got my start in corporate, government, and nonprofit public relations and mainstream media relations. I became my agency's first "Digital Strategist" focusing on Social Media & Blogger Relations.
After two years, I moved to McCann-Erickson working under Faris Yakob as the organization's foremost social media manager and emerging media/digital strategist, working across disciplines and consulting and working with with many clients, including Applebee's, Kohls, Holiday Inn, Avis/Budget, and others, in addition to slew of new business pitches/projects.