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David Schaaf
Works at Iowa Pharmacy Association
Attended Drake University
Lives in Des Moines, IA
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David Schaaf

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I made up some Super Bowl awards. Again. And only a week after everyone else did.

#superbowl   #superbowlads  
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David Schaaf

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"Artistic #creativity is magical, but it's not magic. It's a product of the brain." 
Musician and researcher Charles Limb wondered how the brain works during musical improvisation — so he put jazz musicians and rappers in an fMRI to find out. What he and his team found has deep implications for our understanding of creativity of all kinds. (Filmed at TEDxMidAtlantic.)
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David Schaaf

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Interesting infographic on what happens inside your head when you see a logo.

#infographic   #logodesign   #design   #marketing  
Allow neuroscience to guide your logo design.
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David Schaaf

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When Google maps gives you lemons, turn it into an opportunity to sell whiskey...errr lemonade
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many peop...
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David Schaaf

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"I feel like I'm being targeted." "By an ad?"

Fake movie trailer spoofs the creepy nature of internet ads. And it's funny.

#onlineadvertising  
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David Schaaf

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#ideas  
‘The Shape of Ideas’, A Comic by Grant Snider That Illustrates the Nature of Ideas
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Stop abusing words.
People, we have a grande problem. And it goes much farther than your local Starbucks. Here's how to take a stand. How, indeed!
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Change is inevitable.

Understanding why Google and Facebook keep changing their platforms can lessen the effect of future changes on your marketing.

#Google   #facebook   #contentmarketing  
Understanding why Google and Facebook keep changing things will change-proof your future marketing efforts on these platforms.
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A good question to ask yourself once in a while to make sure you are still relating to your customers.

#brand   #marketing  
Why do people purchase the products, services and brands that they do? At a minimum, marketers should think about this periodically. Ideally, marketers should always be thinking about this. So, why do people purchase specific things?
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"Pump (clap) You Up"

Hans and Frans are back to pump (clap) Aaron Rodgers up in State Farm ad. Not sure if this is good news or bad news for the Packers.

#StateFarm   #advertising   #aaronrodgers   #greenbaypackers  
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People
Work
Occupation
Marketing Strategist, Copywriter
Skills
Copywriting, Marketing Strategy, Creative, Advertising, Social Media, Digital Marketing
Employment
  • Iowa Pharmacy Association
    Director of Communications and Marketing, 2014 - present
  • Newton Manufacturing Company
    Marketing Communication Coordinator, 2006 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Des Moines, IA
Previously
Davenport, IA - Chambersburg, PA
Story
Tagline
I’m David, I’m here to help.
Introduction

Proud Dad. Lucky Husband. Christian.

Pays bill as a Marketer/Communicator/Copywriter.

2004 Drake Universty Alumni.

Cheers for Steelers, Pirates, Penguins and underdogs.


Posts and comments are mine.

Education
  • Drake University
    Advertising, 2002 - 2004
  • St. Ambrose University
    Public Relations and Marketing Communications, 2000 - 2002
Basic Information
Gender
Male