My eldest who plays jazz sax was most insistent we went to see "Whiplash" on the big screen (http://www.imdb.com/title/tt2582802/). I hadn't heard of it until he mentioned it, but when I saw the trailer I was immediately up for it (I love jazz). The movie is amazing, and if you liked "Dead Poets Society" or "Shine" you'll probably enjoy this, although it's very hard-hitting on the educational style and comes across as extreme bullying, even with the most noble of motive - the pursuit of perfection at any cost. About half way through there's a scene where Fletcher (the instructor) is literally playing three drummers off against each other to drive his preferred "control" (Andrew) to even greater heights of playing. A rather unusual form of "split testing" ...
Bing are going the same way here, although they do provide bid management for tablets, which Google currently don't - and need to (or rather, they don't but their customers do).
However the catch with Bing which fails of all understanding, is that they limit bid management to just -20% (http://advertise.bingads.microsoft.com/en-uk/device-targeting-faq-answers)
And as for "renewed competition"? Not so! Google dominate in traffic volume. We advertise on both platforms because we're maxed out on both with profitable campaigns measured by return on Ad Spend.
FB has more demographic data than (arguably) G will ever have - or at least on this occasion the mighty #Google would be a long time in catch-up mode.
This is going to be interesting ...
Haunting and heartbreaking footage of our dear departed Bo.
I wish I could understand it. Can anyone translate it for english-only speakers?
- Oldham College of TechnologyRadio, TV, Electronics Engineering, 1975 - 1978
- www.DavidNRothwell.comGoogle AdWords PPC Management Consultant, 2001 - present
- KLA-Tencor Corporation LtdEurope Regional IT Manager, 1997 - 2001
- Hewlett-PackardIT Services Manager, 1995 - 1997
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