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David Rothwell
Works at www.DavidNRothwell.com
Attended Oldham College of Technology
Lives in Bracknell
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Return On Advertising Spend (ROAS): a metric used to measure the effectiveness of online marketing campaigns. This formula measures how much gross revenue is realized for every $1.00 of spend on advertising…
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David Rothwell

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Truly delightful! Fantastic dedication from her parents - thanks for sharing.
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What's a Conversion actually worth to your Business? If you don't know how much a lead or sale is worth - how do you know what to pay for it?
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Super infographic from KISSMetrics via +Brian Massey - thanks for sharing!
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Using filters like this in #adwords #productlistingadcampaigns can be an extremely risky strategy that could cost you sales.

I had an Office Supplies client where we split all his unique product ID’s into their own ad groups with dedicated promo ads (some 14,000, easy with excel and adwords editor).

We noticed his many per-click-conversions (so called at that time) showed a 27% upsell rate, as you might expect from such a merchant, who often has people buy several items.

We also noticed that people would come for one product, and sometimes buy something completely different, at higher prices (the converse is also true).

So, his sales of A4 paper (one of his cheapest items, and therefore one you either might not bid on, or bid low on) were “assisting” (like Search Funnels) higher value sales.

So, would we not bid assertively on A4 paper, and lose upsells? I don’t think so…

Naturally, you will also be tracking dynamic conversions for transaction-specific values from your cart so as to set your bidding strategy, and taking into account product margins.

Such Cart analysis is essential to make sure you don’t throw the baby out with the bath water when deciding product filters and bidding.

I will be explaining in detail how this all works in my upcoming book at http://www.clickscustomerscashflow.com.

Register today for your full, free Kindle copy.
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David Rothwell

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 “Cost Per Acquisition” is a method of advertising whereby the advertiser only pays when an advert delivers an acquisition. Moreover, CPA is very effective for an advertiser to…
You may also like £24.19 Million GBP ($40M US) of Client spend and 9 years of AdWords Management experience – is now Yours Why would my small and medium business Clients give Google... How to Pay Your AdWords Management Agency: the Pros & Cons of Monthly Fees How to turn $20,434.95 into $304,176.00 - a Return On... AdWords Conversions – Follow the Money, or Don’t Buy Clicks ...
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How to turn $20,434.95 into $304,176.00 - a Return On Ad Spend of 15x. AdWords keeps changing and if you aren't doing it full time you will fall behind and lose your competitive edge. Outsourcing can be effective, but you have to have expectations and…
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No problem +Adrien O'Leary I appreciate the question.

If client Margin was 50%, then profit would have been $304,176 * 50% = $152,088.

Every Business is unique with their own margins, overheads etc ...
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Morrison's Invents Matter Transmitter, "Beams" Shopping into Jennett's Park.

Morrison's - your secret is out.

This is The Future of Home Delivery!

Look out Tesco's and Waitrose ...
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"Y'all"

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Very interesting to see how #Google+ may be able to start compiling demographic data (like FB) which can be a powerful addition to #adwords  targeting.
Google just made it much easier to quantify how popular you are.
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But tracking conversions is in itself – still not enough. Because you have to know what the value of the conversion is. And whether what you paid for it will keep your Business – in Business. Or Broke.    
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In his circles
488 people
Have him in circles
430 people
Judy Thompson's profile photo
Megan Bogle's profile photo
Stephen Brett's profile photo
Dustin Mower's profile photo
Megan Bogle's profile photo
Kenneth Schultz's profile photo
Karen Zapp's profile photo
Work
Occupation
Google AdWords PPC Management Consultant, Trainer and Seminar Speaker
Skills
AdWords Management
Employment
  • www.DavidNRothwell.com
    Google AdWords PPC Management Consultant, 2001 - present
  • KLA-Tencor Corporation Ltd
    Europe Regional IT Manager, 1997 - 2001
  • Hewlett-Packard
    IT Services Manager, 1995 - 1997
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bracknell
Previously
Stoke on Trent - Oldham - Swindon - Slough
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44 1344 420 596
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Story
Tagline
David Rothwell is the Author of the upcoming book "Clicks, Customers, Cashflow® - AdWords Campaigns that PAY, the Insider's Guide to Profit"
Introduction
David Rothwell is a former Corporate IT & Telecoms Manager and was responsible for 12 European Offices, 350 employees, 4 support staff and a budget of $1.5m. He has been an AdWords Management Consultant to world-wide Businesses since 2005, specialising in Commission-Only AdWords Management. He speaks at International Marketing conferences in Chicago, London, New York, and Maui Hawaii, hosted by industry experts and Amazon AdWords Authors including Perry Marshall, Howie Jacobson, and Ken McCarthy's System Seminar.
Bragging rights
The Book That Cost Over £24 Million GBP & Took 8 Years to Write.
Education
  • Oldham College of Technology
    Radio, TV, Electronics Engineering, 1975 - 1978
Basic Information
Gender
Male
David Rothwell's +1's are the things they like, agree with, or want to recommend.
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Use images you know you have permission to use in your blog posts or you could end up getting hit with a lawsuit.

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Took my eldest son into Minor Injuries after gashing his leg at school. Lovely hospital, not busy, free parking (sanity at last in the lunatic world of having to pay to park to go to Hospital) and not too long to wait. Great care - many thanks!
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