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David Rekuc
Works at Ripen Interactive
Attended Rowan University
Lives in Edison, Nj
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David Rekuc

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Excited to kick off the Holiday Retailer section of +Marketing Land with a column about preparing for the holidays!
 
Super excited that our new "Holiday Retailer" section on +Marketing Land is now live, designed to help online retailers prepare for the holiday shopping blitz. Because the time to prepare is now.
It may be sweltering out there, but if you aren’t thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That’s why, here at Marketing Land, we’re launching our Holiday Retailer section today, in July, to help you ensure you’re ready for that most important of shopping seasons. The foundation you lay right […]
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David Rekuc

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One of the coolest content marketing tools I've come across in a while: http://www.ripenecommerce.com/blog/our-first-cooltooltuesday-the-best-of-buzzsumo
Introducing #CoolToolTuesday: on the first Tuesday of every month, a staff member here at Ripen will share one of his or her favorite online resources. Our first contribution comes from Dave Rekuc, the head of our marketing department...
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David Rekuc

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$1.79 Trillion will be left in shopping carts this year.  How are you winning back your would-be customers?
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David Rekuc

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In part 2 of this article, I cover how to use SEO & Social Media for an eCommerce site.

SEO & Social Media are two true inbound marketing techniques that don't just provide an ROI, they build a foundation for a long term marketing strategy.  See how to make the most of these 2 channels in my guest article:
 
Want to learn how to market your eCommerce site using SEO & Social Media? +David Rekuc  shares some great tips in part 2 of  his guest post: 
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David Rekuc

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One of the fatal flaws of self regulation is that it can be biased.  The recent withholding of natural search data by Google feels that way.  I'll break my argument up into 2 parts, the privacy perspective and the purse perspective ($).

Privacy

According to Chromium blog, this change was implemented to combat malicious actors, here's their quote: "It helps ensure that malicious actors who might intercept people’s internet traffic can’t see their queries."  However, there hasn't been action taken to hide these search queries when the referring source is a paid ad instead of a natural listing.  To me, this assumes "malicious actors" either can't run ads or somehow the referring query is more secure for paid ads.  I'm unaware of anything that makes the data any more secure or anonymous than its natural counterpart.  So, we must be operating on the assumption that malicious actors are incapable of running paid ads.

Purse ($)

Google is directly effected by withholding paid search data.  Advertisers will no longer be able to analyze their accounts and optimize their ads performance.  In most cases the difference would be astronomical if all query data were withheld.

Here are the industries/companies effected by withholding natural search data: recipients of traffic, SEOs, search retargeters.  All 3 do not directly effect Google's revenue stream.  In fact, SEOs often make Google's job of balancing algorithms more difficult, and search retargeters can be seen as direct competitors in the display space.

Its hard to think of these updates as fair or adequate when the company enforcing their self regulation seems to be acting only when its convenient to them.

Just my take on it until I'm shown why paid search data is any more secure or anonymous than natural data.
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David Rekuc

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Love this infographic.  The best part is, its an infographic about how SEO isn't dead, which in turn resulted in some really high quality links to the SEO book domain.
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David Rekuc

Ecommerce Marketing  - 
 
Are you ready for the holiday season?
Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the busiest season of all. In fact, it’s a good idea to start the holiday preparation now, as the most important items take the most time to get ready. Here are […]
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Test your sites—consumers expect a page to load within two seconds it is important thing for holiday season.
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David Rekuc

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Subscription commerce is booming, but is it right for you?  My article in Entrepreneur covers the pros & cons of the business model.
There are pros and cons of launching a company that delivers goods to customers on a recurring schedule.
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David Rekuc

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Discovering new keyword opportunities in a 100% not provided world.
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David Rekuc

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In an increasingly complex digital landscape, marketing disciplines are bleeding together.  I wrote a guest article detailing how SEO is getting more and more social, and how it effects you.
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I recently wrote an article about a couple of analytics tools and their usage in blogging.
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I'm both wildly excited for this and afraid of how complex this is going to make PPC management.
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woa yea. opens a whole other door of possibilities, but i assume its going to drive up bids? ... another way for Google to make more money. those evil geniuses, lol.
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Have him in circles
457 people
qusai almomani's profile photo
Umer Sheikh's profile photo
‫احمد خالد شلباية‬‎'s profile photo
Christiana Hart's profile photo
ramy ashraf's profile photo
Volume Nine's profile photo
‫حمدي خليل‬‎'s profile photo
samar nihal's profile photo
Louis Turnage's profile photo
Education
  • Rowan University
    Marketing, 2003 - 2009
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Employment
  • Ripen Interactive
    Marketing Director, 2011 - present
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Edison, Nj
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I ordered for Valentine's day 2015. I'd ordered from 1-800-FLOWERS last year and they missed their delivery window so bad that my girlfriend almost didn't get the flowers at work. So, I tried Avas Flowers this year and they wound up delivering it well within the window they gave me. Flowers were great quality as well, definitely will repeat with them when I need flowers.
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Friendly staff, good food. Super friendly owner that kept checking in on us to make sure we didn't need anything.
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