- AT&T Big DataDirector of Marketing, Chief Spokesperson, 2013 - present
- AT&T AdWorksDirector, AdWorks Lab, 2010 - 2013
For 20+ years, I have explored emerging technologies that can help brands tell better stories. I have also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, drive revenue and differentiate in a world that's too similar. I help brands understand how to better connect with their audience and that today what you do is far more important then what you say.
You may have known me as the Founder and Chief Experience Officer of the Brand Experience Lab, which was called "A playroom for marketers and agencies" by Ad Age when it first opened. Or, you may know me from my days writing Experience Manifesto, a blog I wrote for over 5 years. Or maybe you know me as LBBINC (my previous company was Location Based Branding) on Twitter. And this road I'm on began way back in the early 90's, when I was first introduced to virtual reality by Dave Peters of Absolute Amusements.
In those many years, I've covered a lot of ground, but one thing has remained consistent: I've looked for innovative ways to create compelling, authentic and relevant brand experiences.