If you're under 25, could you take a few minutes to take the Teens Talk at SXSW Survey. And please feel free to share this survey with anyone else who could help! We'd really appreciate it! This is their first big speaking gig and we really want to make sure it's a great session!
"Necklaces that can tell your mood, thermostats that control temperatures better than you can – we’re so excited that technology is finally moving past desktops and smart phones.
Come listen to our speakers discuss the future of connected devices, and how to design for them. We’ll cover everything you need to know – from runway fashion to giant leaps forward in medicine and health."
Ivy Ross – Head of Google Glass
Denise Gershbein – Executive Creative Director, frog
Solene Bourgeois – Senior Industrial & Interaction Designer, Bridge Design
And that we did! It was an extremely informative and interesting evening. All three of these speakers were fascinating to me in their own right but most especially Ms. Ivy Ross, the Head of Google Glass. It's been 9 months and we haven't heard much from her.
I will agree with the article I posted earlier that Ms. Ross is not your average "high tech executive" but having had a chance to speak with her one on one prior to the start of the event, I believe that she knows what needs to be done to make what it has great potential to be.
I specifically am not posting any photos or video of Ms. Ross. I asked her at the beginning if she would mind video and she politely declined. Once she started to speak it was clear that the stories she had planned to share were rather personal to her and I understood exactly why she would prefer I not share those.
Ivy Ross is a lovely person, a very intelligent and creative person. I personally am extremely excited to see what she has up her sleeves for Glass. I have faith that it's going to be amazing!
For 20+ years, I have explored emerging technologies that can help brands tell better stories. I have also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, drive revenue and differentiate in a world that's too similar. I help brands understand how to better connect with their audience and that today what you do is far more important then what you say.
You may have known me as the Founder and Chief Experience Officer of the Brand Experience Lab, which was called "A playroom for marketers and agencies" by Ad Age when it first opened. Or, you may know me from my blogs, Experience Manifesto and now Polinchock's Ponderings, which I've written since 2004.. And this road I'm on began way back in the early 90's, when I was first introduced to virtual reality by Dave Peters of Absolute Amusements.
In those many years, I've covered a lot of ground, but one thing has remained consistent: I've looked for innovative ways to create compelling, authentic and relevant brand experiences.
- AT&T Big DataDirector of Marketing, 2013 - presentCurrently involved with design and program development for the AT&T Innovation Center under development in Austin, Texas; oversee creative design for new office location to house 400+ employees. Contribute to the AT&T team for SXSW activities and brand activation.
- AT&T AdWorksDirector, AdWorks Lab, 2010 - 2013Oversaw the design, creative development, construction and management of the AT&T AdWorks Lab. Created a multimedia, "Future Look" experience showcasing the future of TV and multiscreen advertising. Developed a presentation to bring in client leadership to showcase both current and future product offerings. Helped generate $10 million in revenue and delivered over 300 presentations in the space since opening. Developed narrative for the entire experience and created new show concepts for the next phase.