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David Polinchock
Works at AT&T Big Data
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David Polinchock

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Been finding some of my older posts and articles from when I did VR back in the early 90's. Cool to see so much happening in this field again!
Virtual Reality won't merely replace TV. It will eat it alive. Arthur C Clarke in 1992 Came across another VR article from my previous blog, this one from 1995. It's interesting to see articles appearing in the ad trades once again talking about VR for advertising purposes. And while Arthur C Clarke's prediction has not come true yet, I have no doubt that VR and AR will play a more significant role on the future of entertainment that we can pictu...
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We're getting the video together now, but in the meantime, you can go to http://blog.polinchock.com/2015/03/teens-talk-sxsw-1.html to see our presentation from SXSW, Conversations with Digital Natives - Teens Talk. Sydney & William did an excellent job as 13 year olds speaking at SXSW, couldn't be prouder of the job they did! Look for the video sometime later this week!
What a great day we had! A full house, an attentive audience and lots of questions! We got a lot of great feedback on Twitter and through email and we've already been invited to do the presentation again this fall in Norway! Some of the key take-aways include: When it comes to content, Gen Z snacks and eats full meals. Yes, they like short form content to keep them occupied, but they also enjoy long form content as well. They just don't always ha...
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Haven't seen gas this low in years, maybe even a decade!
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Doing research for the Gen Z panel at SXSW and this is what I'm hearing too. Kids don't differentiate where they watch, only we do. Of course, where things are watched changes the advertising model, but that might be do for a change anyway!
 
The power of storytelling was ever-present on stage at Brand Matters #CES2015. And, according to Leslie Moonves, all content is created equal: "We don't care where you watch it or when you watch it. Just watch our shows." 
New technology may be the focus of the Consumer Electronics Show, but CBS President and CEO Leslie Moonves argued on-stage today that tech may not be changing..
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I gave a lot of tours of CES last week, and one of the things I talked about the most was the ripple effect. It's not that one piece of new technology, it's the impact that tech has on an entire ecosystem.
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Don't know if you were at #ces2015  this year, but here's the robot that Toshiba was showing this year. #throughglass2015  
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I saw it but I wasn't impressed.  I saw an Abraham Lincon doll do this in 1968 at Disneyland.  
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The holiday windows in New York looked great #throughglass !
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Well, it's not just about alcohol, but it was very hard for Sydney to attend any evening events here at #SXSW. And we really do like the idea of having more kids programming, including evening events. Anyone else want to help?
 
SXSW KIDS ONLY! SXSW is all about alcohol now. They talk about us kids and how important we are, then we get kicked out of anything that seems fun. Next year I am trying to get a kids only SXSW that would be 18 and under. Adults (who don't have young children, we have to check the laws on this) won't be allowed into things. Use #SXSWKIDS to spread the word. ADULTS SHOULDN'T HAVE ALL THE FUN!
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As you know, Sydney and her classmate William, will be speaking at their first #SXSW next month and they're pretty excited about it. They've been interviewing their friends and classmates about a variety of topics and now they want to expand the discussion to see how other Gen Z members feel about these topics.

If you're under 25, could you take a few minutes to take the Teens Talk at SXSW Survey. And please feel free to share this survey with anyone else who could help! We'd really appreciate it! This is their first big speaking gig and we really want to make sure it's a great session!
As you know, Sydney and her classmate William, will be speaking at their first SXSW next month and they're pretty excited about it. They've been interviewing their friends and classmates about a variety of topics and now they want to expand the discussion to see how other Gen Z members feel about these topics. If you're under 25, could you take a few minutes to take the Teens Talk at SXSW Survey. And please feel free to share this survey with any...
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Sorry I missed this!
 
Ivy Ross and Smart Products talk last night

"Necklaces that can tell your mood, thermostats that control temperatures better than you can – we’re so excited that technology is finally moving past desktops and smart phones. 
Come listen to our speakers discuss the future of connected devices, and how to design for them. We’ll cover everything you need to know – from runway fashion to giant leaps forward in medicine and health."

SPEAKERS 
Ivy Ross – Head of Google Glass
Denise Gershbein  – Executive Creative Director, frog
Solene Bourgeois –  Senior Industrial & Interaction Designer, Bridge Design

And that we did!  It was an extremely informative and interesting evening.  All three of these speakers were fascinating to me in their own right but most especially Ms. Ivy Ross, the Head of Google Glass.  It's been 9 months and we haven't heard much from her.

I will agree with the article I posted earlier that Ms. Ross is not your average "high tech executive" but having had a chance to speak with her one on one prior to the start of the event, I believe that she knows what needs to be done to make +Google Glass what it has great potential to be.

I specifically am not posting any photos or video of Ms. Ross.  I asked her at the beginning if she would mind video and she politely declined.  Once she started to speak it was clear that the stories she had planned to share were rather personal to her and I understood exactly why she would prefer I not share those.  

Ivy Ross is a lovely person, a very intelligent and creative person.  I personally am extremely excited to see what she has up her sleeves for Glass.  I have faith that it's going to be amazing!

 
 
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Is okay sir. It was a talk given to a women's community on G+. Private event for the women members.
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Saw this the the Developers conference & thought it was cool. Disclosure, I'm with AT&T.
 
With AT&T Flow Designer, developers can turn their ideas into reality faster than ever. Find out how this new cloud-based visual development tool is accelerating innovation in #IoT http://soc.att.com/1DBQicn
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They even worked great in the cold of the -5 Below bar in NYC. #throughglass  
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Have him in circles
185 people
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Basic Information
Gender
Male
Relationship
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Story
Tagline
I'm a catalyst for innovation in marketing and brand experiences
Introduction

For 20+ years, I have explored emerging technologies that can help brands tell better stories. I have also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, drive revenue and differentiate in a world that's too similar. I help brands understand how to better connect with their audience and that today what you do is far more important then what you say.

You may have known me as the Founder and Chief Experience Officer of the Brand Experience Lab, which was called "A playroom for marketers and agencies" by Ad Age when it first opened. Or, you may know me from my blogs, Experience Manifesto and now Polinchock's Ponderings, which I've written since 2004.. And this road I'm on began way back in the early 90's, when I was first introduced to virtual reality by Dave Peters of Absolute Amusements.

In those many years, I've covered a lot of ground, but one thing has remained consistent: I've looked for innovative ways to create compelling, authentic and relevant brand experiences.

Bragging rights
My AudienceGames works won a Bronze Lion, two Gold Pencils and was called "one of the best marketing ideas in the world" by Brandweek.
Work
Occupation
Director of Marketing, AT&T Big Data
Skills
A forward-thinking, creative strategist with strong qualifications and extensive knowledge of the future of interaction marketing and the embedding of emerging technology into retail and marketing experiences. An acclaimed writer, guest lecturer, adjunct teacher and international keynote speaker for a variety of corporations and universities.
Employment
  • AT&T Big Data
    Director of Marketing, 2013 - present
    Currently involved with design and program development for the AT&T Innovation Center under development in Austin, Texas; oversee creative design for new office location to house 400+ employees. Contribute to the AT&T team for SXSW activities and brand activation.
  • AT&T AdWorks
    Director, AdWorks Lab, 2010 - 2013
    Oversaw the design, creative development, construction and management of the AT&T AdWorks Lab. Created a multimedia, "Future Look" experience showcasing the future of TV and multiscreen advertising. Developed a presentation to bring in client leadership to showcase both current and future product offerings. Helped generate $10 million in revenue and delivered over 300 presentations in the space since opening. Developed narrative for the entire experience and created new show concepts for the next phase.
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