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Three out of 10 display ads were never rendered in-view in 2012, according to a comScore report.

The report found that around six trillion ad impressions were seen last year. ComScore's report also covered 2012 trends in a variety of other markets like mobile and social networking. The 2013 U.S Digital Future in Focus report comes as part of an annual study by the research firm.

http://www.clickz.com/clickz/news/2244443/3-out-of-10-display-ads-are-never-seen-by-consumers?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29
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