Public Relations  - 
 
I am always please when I see research into the very human nature of the internet. 
It is my contention that the internet is shaped in the mould of mankind by our adoption of what supports our primitive evolution and dismiss those developments that do not.
If its is not about the needs of mankind can it survive online.
Here is more evidence.


http://conversation.cipr.co.uk/posts/graham.jones/social-networks-lead-to-self-control-issues-8211-that8217s-good-for-business-but-bad-for-indivi
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