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Google’s Schmidt: 
“... major media outlets will report less and validate more…. In fact, the elite will probably rely more on established news organizations simply because of the massive swell of low-grade reporting and information in the system.” 
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“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - We knew this already but with the verification from Schmidt, its time for agencies to take action. Could this be a nail in the coffin for ghost writing?