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The Internet is increasingly being used as a medium for psychological research. To assess the validity of such efforts, an electronic version of Gangestad & Snyder's (1985) revised self-monitoring questionnaire was placed at a site on the World Wide Web. and compared with those from a group of 224 undergraduates who completed a paper-and-pencil version. The Internet-mediated version had similar psychometric properties to its conventional equivalent and compared favourably as a measure of self-monitoring. Results support the notion that Web-based personality assessment is possible, but stringent validation of test instruments is urged.
British Journal of Psychology Volume 90, Issue 1, pages 125–144