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Of course the older generation are buying more online.
Now for the real shock.
They are also doing it using mobile devices!
This year there will be more advertising online than all the other methods except television combined!
Will there be more PR online than all the others this year?
Now look at the courses provided by the CIPR and guess what the industry finds most relevant
http://www.cipr.co.uk/calendar/agenda?title=&tid%5B%5D=35


http://www.callcredit.co.uk/press-office/news/2013/01/older-generation-embrace-online-shopping
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