This is going to be a problem for traditional teaching of opinion (and market?) research.
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- Thanks for sharing, pretty interesting!Nov 11, 2012
- Than you for sharing. This is very interesting. :)
Enviado do meu iPhoneNov 11, 2012
- It is a problem ... and a big one. We've been discussing this in research classes for years now. The "cell only" reliance of students began 5 or 6 years ago. Today, it has spread to (I believe) more than the 1/3 claimed in the article. At least it has for our area. The costs involved in doing these surveys/polls is staggering - if you want to do it right. So, it is going to hamper the agency world, too.Nov 11, 2012
- All market research these days is difficult. People don't seem to have the time. There's a "what are you selling me?" belief. I'm guilty of it. I know a chap at work who won't do any polling unless he is paid. His argument: it's my time and my opinion and it's valuable.Nov 21, 2012
- The valuable insight is the cost of using Google's service. Suddenly, its not expensive at all.
Doing more work for the Lisbon Theory, I discovered very significant capabilities that are not available and not costly.
However, we are going to have to teach a new way of doing research and especially opinion research.Nov 22, 2012