If you’re only using the default Ads Manager interface to create and manage your Facebook ads, you’re doing it wrong. If you want to take your ads to the next level and leave your competitors in the dust, you need to be taking advantage of the following tools:
- Sumo GroupHead of Search, 2012 - 2013
- White Chalk RoadDigital Marketing Account Manager, 2007 - 2012
My areas of expertise include Search Engine Optimisation, Pay Per Click Advertising, Email Marketing, Market Research, Web Analytics, Conversion Optimisation and Social Media.
Outside of that I enjoy reading books and graphic novels, listening to music, playing video games and just spending time having fun with my wife and son.
- University of British ColumbiaAnalytics, 2009 - 2009