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David Moth
Works at Econsultancy
Attended Swansea University
Lives in Brixton
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  • Swansea University
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  • Econsultancy
    Deputy Editor, 2011 - present
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Google+ Hangouts: eight creative examples from global brands

It’s fair to say that Google+ has failed to capture the world’s imagination in the same way as Facebook and Twitter.

International SEO: 22 tools and one infographic to help improve your str...

International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs.

US mobile paid search spend up 66% year-on-year: stats

Marketers in the US are continuing to invest heavily in mobile paid search across Google and Bing/Yahoo, with the total spend on tablets and

30+ fascinating stats from Econsultancy's Q3 2013 reports

It's nearing the end of Q3 so I thought it time to round up some of the brilliant reports that our research team has produced in the past th

How Whole Foods Market uses Facebook, Twitter, Pinterest and Google+

For the latest post looking at how major brands use social networks I’ve decided to nominate Whole Foods Market.

Six creative examples of product videos to inspire your own efforts

Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer mig

Mobile strategy for small businesses in three easy steps

At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small bu

Seven interesting social campaigns from Macy's

Department store Macy’s first embraced social media back in 2010 and has since attracted huge followings on Facebook, Twitter, Pinterest and

Five examples of QR code campaigns that actually worked

QR codes often get slated for being ugly and unpopular with consumers, but they still frequently crop up on ads and billboards so marketers

How Tiffany & Co. uses Facebook, Twitter, Pinterest and Google+

Last week we reported that Tiffany managed to achieve the highest engagement score on Facebook among the top retailers in the US.

50% of businesses cite lack of budget as main barrier to successful onli...

For the second year in a row 50% of businesses have cited lack of resource and budget as the main barrier to implementing a successful onlin

Six awesome examples of Facebook campaigns by Ikea

Ikea has managed to achieve a decent following across social media, with millions of Facebook fans and hundreds of thousands of Twitter foll

Mulberry's new responsive site shows luxury brands how to do UX

Recreating the luxury retail experience on an ecommerce site is a particularly difficult task and one that many high-end retailers have stru

What do search marketers think of Enhanced Campaigns?

Back in February Google announced that it was overhauling the way AdWords worked with the rollout of Enhanced Campaigns.

Ryanair trumps EasyJet and BA for traffic, but fails at user engagement

User experience is a key differentiator in ecommerce as if the process of buying something from a website is enjoyable and convenient then i

Mobile checkouts: which of the top 20 retailers have upgraded in the pas...

This time last year I looked at the mobile sites for the UK’s top 20 retailers to see which offered the best checkout process.

10 major brands with dreadful Google+ pages

Google+ is an interesting conundrum as many people feel obliged to use it in the face of any logic and just because “it’s Google”.

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to over

Brands that use Vine: five great examples vs. five bad examples

Twitter's Vine launched to much fanfare at the beginning of the year and brands have been quick to experiment with the video sharing tool to

Rolling Stones' teaser campaign for Hyde Park gig reaches 26m Twitter users

Seventy-year-old men aren’t typically the kind of people you would expect to be enthusiastic Tumblr users, but then most 70-year-olds don't