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David Minchala
Works at Yodle Inc
Attended City University of New York
Lives in New York City
2,064 followers|42,559 views
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David Minchala

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good stuff.
 
So, basically, it's ridiculously easy to manipulate search results with manufactured clicks. Here's my slide deck from #StateOfSearch where I show you how.
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on websit...
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David Minchala

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I presented some Excel tips at #StateofSearch  this week and shared a citation auditing tool i made in Excel (requires SEOTools plugin). Would love more eyes on the tool to help me make it more useful.
The Local SEOs workflow is a bit different from “regular” SEO, and getting the tooling together to handle that workflow can be pricey or require coding skills mere mortals generally don’t possess. Luckily, with a little know-how, any mortal can go BEAST MODE in Excel. In this session, I’ll show just how much can be handled in Microsoft Excel. And don’t worry if you’re not an Excel wizard – this session is meant for anyone who’s used even just the...
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Did we share the same XPath process independently? Great minds and all that!
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David Minchala

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Hotel reservations.


Think about it. 
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;-)
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David Minchala

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Keyword research tools. Some are good, some have... problems...
Okay folks, if I admit that the headline is just a touch "clickbait-y," will you concede that you clicked because - in your heart of hearts - you're just n
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David Minchala

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And now i'm testing stuff related to barbecue in NYC!  http://www.hillcountryny.com/
Hill Country honors the barbecue and live music capital of Texas and takes its cue from the legendary meat-markets-turned-barbecue-joints of Central Texas with their distinctive, dry-rub style.
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David Minchala

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Shortening window to get a digital marketing question answered by some brainy-ass +SEER Interactive folk. Jump on it!
 
#SEERQandA  'All Things Digital' is only a few minutes away. We'll be answering all of your questions right here in this thread! 
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David Minchala

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Lawyer in staten island. 

Am i testing again or imagining a dystopian, alternate future for myself ?
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*snort*
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Anyone else get a local SERP when searching for football/sports teams?
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ahh....
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David Minchala

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Though i'm sharing so i can test something, i don't mind saying i still think this is relevant.
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Testing something related to interior design firms in new york city. Also? Carolyn's site is a master class in clean, compelling design.
 
CPID's website is live!
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nice stuff
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David Minchala

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Weak.
 
Wow, just saw some super tacky lead gen. Apparently, to get "fast-tracked" -- which to me reads: actually have someone look at your resume -- for a marketing job at +Uber Chicago, the car service, you have to get 25 people to sign up for their services.

This is gross abuse of candidates who are looking for work in a highly competitive market. Getting hundreds of candidates, only one of which will ever be paid for their hard work, to get more customers for Uber is another example of how corporations are taking advantage of people at every turn. Not to mention those hunting for jobs are often a vulnerable and possibly desperate group when out-of-work.

This is not about Uber getting the best and sharpest candidates with large social reaches. This is about Uber getting the cheapest labor possible: free. They'll probably be able to easily pay for the first year of their new marketing employee through this scheme.

I'll be thinking twice next time I need a car service, and I may put the Elvis karaoke taxi in my phone instead.

http://chicagoist.com/2014/01/16/uber_asks_potential_employees_to_ju.php
Looks like Uber is taking advantage of a tough job market and putting the squeeze on potential new hires at the car service company.
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+David Minchala can't say I am a big fan of uber
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Education
  • City University of New York
    English, writing, 2002 - 2007
Basic Information
Gender
Male
Story
Tagline
Think, imagine, create, admire - then tear it down and start again.
Introduction
Wandering soul turned happy SEO guy and married man. Life  is good and it keeps getting better.
Work
Occupation
Search Engine Optimization Professional
Employment
  • Yodle Inc
    SEO Manager, 2011 - present
  • LexisNexis
    Search Engine Optimization Professional, 2007 - 2010
  • Sirius Satellite Radio
    Web Content Intern, 2005 - 2005
  • Future Memories
    Web Content Editor, 2006 - 2007
  • DataVelocity
    Marketing Intern, 2003 - 2005
  • Flying Point Media
    SEO Manager, 2010 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York City
Previously
New York City - Brooklyn - Staten Island - Manhattan
David Minchala's +1's are the things they like, agree with, or want to recommend.
JSON-LD, the Google Knowledge Graph and schema.org SEO
www.seoskeptic.com

Finally got your head around using RDFa or microdata for marking up HTML documents with schema.org? Prepare to to come to terms with a new p

Phonebloks
phonebloks.com

Support Phonebloks! A phone worth keeping by Dave Hakkens

How to Perform an Opportunity Analysis to Avoid Sloppy Marketing Strateg...
www.seerinteractive.com

“I can’t wait to do some sloppy ass work today. Nobody says that, right? But we do it. Me included. Most of the time we’re not intentionally

Interview with David Minchala - SEO Camp 2013
www.youtube.com

Interview with David Minchala of Yodle at SEO Camp 2013. Twitter: @DavidMinchala

Official Site of the New York Jets - Splash
www.newyorkjets.com

Official Site of the New York Jets. Official Rules. Jump to NewYorkJets.com Homepage.

Workforce Management Software | Mobile Workforce Management Solutions by...
sftrack.searchforce.net

TOA mobile workforce management software uses predictive technology to offer real-time communication for your mobile workforce - learn more

Web Equity Infographic | Mike Blumenthal 716-372-4008
blumenthals.com

Own your digital presence - Mike Blumenthal - 716-372-4008

Google Analytics
plus.google.com

The latest news, tips and trends from the Google Analytics team.

10 Google Analytics Browser Extensions to Save Time
www.seerinteractive.com

There's only so much time in a day, which is why we always look for ways to automate repetitive processes.  When we could focus on developin

Create Your Own Superhero | Games | Marvel.com
marvel.com

Create your own superhero with Marvel's Superhero Avatar Creator! Name your superhero, mix and match costumes of all your favorite Marve

Throw Away Your Form Letters (or Five Principles to Better Outreach Link...
www.seomoz.org

I'm sitting on an air mattress in my new unfurnished Brooklyn apartment listening to the sounds of the city out of the window after a long d

Eye-Tracking in Google Maps: Study from Mediative | Yodle
www.yodle.net

Top spots in Google’s local search results get most attention and clicks. Learn how people interact with Google Places results listings.

PointBridge Blogs - CSV Utility to split or combine CSV files
blogs.pointbridge.com

Turn on more accessible mode Skip to main content. Turn off more accessible mode Home. Sign In, |, Help. This Site: Erik Enger, PublicSites.

What we SHOULD have been taught in our senior year of high school - The ...
theoatmeal.com

The Oatmeal. Comics. Quizzes. Blog. New! Book. Shop. Follow: Twitter. Facebook. RSS / Email. What we SHOULD have been taught in our senior y

Creating a Mobile Profile in Google Analytics
www.seerinteractive.com

Capture mobile-only traffic with a custom mobile profile. This profile captures more than Google Analytics mobile reporting alone.

Proof That Google’s Secure Search Now Affects More Users
www.seerinteractive.com

Did Google just take the next big step in rolling out secure search? It certainly looks that way. Since our team went through the process la

Meaningful SEO Metrics
www.seomoz.org

As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow w

Eating cuy (a.k.a. guinea pigs) in Peru » The Everywhereist
www.everywhereist.com

Eating cuy (aka guinea pigs) in Peru. posted October 20th, 2011 by Everywhereist. "You killed my father ... prepare to die." -. I

How to Use Screaming Frog to Segment Data | | distilled
www.distilled.net

The Problem. Recently, one of our clients came to us with concerns about the amount of syndicated content that they currently house on their

Massive menu and surprisingly most everything is really good. Only misstep was a pasta dish with some old-tasting pork in it - i believe that was a special. In 4+ visits to this place, that one dish was the only blemish on an otherwise really good set of experiences. My fav dish is the seafood fra diavolo. Holy Moses, is it a lot of seafood and SO FRIKKIN GOOD. The rigatoni with meat gravy and ricotta is also freakin sweet - recommend. Service is hit or miss but never bad enough to ruin an evening. Friday evenings there's a fella that plays the piano - it's very nice. Wine selection is okay - the real star here is the food, though.
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Food: ExcellentDecor: GoodService: Good
Public - 2 years ago
reviewed 2 years ago
Little known fact: best gin you've ever had made here. Brooklyn Gin. Treat yo'self!
Public - 2 years ago
reviewed 2 years ago
I only ever want to eat their brisket for the rest of my life for every meal. Get 1/4 moist and 1/4 lean and place between two slices of bread. Thank me later (and likely erect a shrine in my likeness). Everything here will make you fat - just accept that. So definitely come hungry but try not to come often. It's market style so you sit down, take a bit of paper to the counter that has the bbq & sides you want, they mark it on the paper, and you sit down. Waiters take drink orders only. When you're done, you take the paper up to the counter to pay. Bierhaus style seating here in a lot of the dining room - long tables where you might mix with some new friends. I find this to be a feature, not a bug.
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Public - 3 years ago
reviewed 3 years ago
Doesn't really feel like a Christmas market so much as it does a bazaar (complete w/spice & tea stands - not kidding). The few stands that offer "glüwhein" offer the non-alcoholic knock-off, kinderpunsch. What's the point? That said, you still get a good feeling walking around seeing all the diverse wares and there are still a good assortment of tasty treats.
Public - 3 years ago
reviewed 3 years ago
15 reviews
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Skip brunch. Farmers salad came out with careless, hopeless, tasteless grilled chicken. Farmers breakfast okay - grits done well. Fresh carrot juice was excellent, though.
Public - 3 years ago
reviewed 3 years ago
The beer selection was pretty limited and the skirt steak salad was totally forgettable. The garlic fries were delicious, though. This place has a weird identity crisis, too - they have a flatscreen playing whatever the night's main sporting event is yet it doesnt fit the look and feel of the bar area, and the back dining area is separated from the front almost like first class is separate from coach. Staff was reasonably attentive but that's all i can remember. I won't go back on purpose, but i wouldn't avoid it either.
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Public - 3 years ago
reviewed 3 years ago
Near perfect score. What went wrong? Cold bread n butter. Why get lazy THERE??
Public - 3 years ago
reviewed 3 years ago