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Offering frequent fare sales trains customers to wait for a better price on Porter Airlines. It also annoys customers like me who (stupidly) paid too much.

I wrote about it in this post. 
Scott Lewis's profile photoStephen Forster's profile photo
And yet JCP is off to a slow start with their new good prices always model. It's kind of like negative campaign ads -- we all say we hate 'em but them seem to affect the vote anyway (or at least the poll results) so they keep running them. 

Social media's ability to amplify and accelerate word of mouth will be the undoing of those that don't adapt so I think there's hope yet in both examples. Wonder where I read about that? New Rules of PR ... well, they rule!
Well done on making the Forbes 50 Social Media Power Influencers David.
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