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David Meerman Scott
Worked at Dean Witter, Wrightson, Knight-Ridder, NewsEdge, Thomson
Attended Kenyon College
Lives in Boston, MA
16,992 followers|216,006 views
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I just finished Michael Lewis’ fantastic new book "Flash Boys: A Wall Street Revolt" and enjoyed it immensely.

In my opinion, the reason Flash Boys is doing so well ( number 1 on the New York Times bestseller list as I write this) is because of story. Lewis has taken the complex and arcane world of trading stocks in real-time measured in milliseconds, a subject most would find boring and complicated, and turned it into a story filled with heroes and villains and conflict.

What business content creators can learn from Flash Boys

As I was reading the book, I was enjoying elements usually found in fiction within this nonfiction book. I was thinking how these techniques can be used by any nonfiction writer, but typically are not.

Writing about interesting characters, creating conflict, making a hero, and having elements that challenge a reader to want to learn more can make your own writing come alive.

Read Flash Boys for the story. But learn from it to make your own content better too.

More on my blog
http://www.webinknow.com/2014/04/flash-boys-and-the-power-of-story.html
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Top twenty tips for incredibly successful public speaking!

Back in 2009, I wrote what became one of my most popular blog posts. In "Top ten tips for incredibly successful public speaking".  I riffed about making the most of your opportunity to deliver a talk. In reviewing the list I realize I have more tips to add. So here are more thoughts on how you can deliver a great talk.
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Mighty Media Group Pty Ltd's profile photoJuan Carlos Giraldo's profile photo
 
All are great ! My fav's 5,6 and 10 .
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Google glass for real time public speaking

I’m using Google Glass Explorer Edition 2.0, testing it for uses in real-time public speaking.  Yes there is a glasshole factor, but Glass works great from the stage for real-time photos and for monitoring Twitter during Q&A. But Glass has lots of limitations. 

http://www.webinknow.com/2014/02/google-glass-for-real-time-public-speaking.html
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Cristiano Gamba's profile photoعلیرضا پوشگان's profile photoMitch Jackson's profile photo
 
Welcome to the world of #GoogleGlass  :-)
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Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up

While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton
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Бојан Вујиновић's profile photoAnne Adrian's profile photo
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I've forgotten to mention, the title is the hypothesis at same time. 
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Is Google Plus going all AOL on us?

Recently when I visited this Google Plus account, I was greeted with a message that I could get a custom URL for my profile. Cool.

However, I learned that even if you are the only person in the world with your name, Google makes you add an AOL style letter and number sequence to your user name. Ugh.

http://www.webinknow.com/2014/01/google-plus-now-going-all-aol-on-us.html
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Michael A. Robson's profile photoDavid Meerman Scott's profile photoZane Safrit's profile photoHenry Ferlauto's profile photo
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+David Meerman Scott Great outcome!
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Psyched to have a "One-Sentence Book Review" of my book with +Richard Jurek  "Marketing the Moon" in today’s New York Times Magazine: 

"U.S. government goes “Mad Men” on Apollo, gets it right."

http://www.nytimes.com/interactive/2014/04/06/magazine/06-one-page-magazine.html
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Nancy Folgmann's profile photoUlrike Singer-Bayrle's profile photo
 
 You've always said keep it brief
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My byline in Gizmodo with +Richard Jurek  

"Being a Celebrity Astronaut Is Tougher Than It Sounds"

http://gizmodo.com/being-a-celebrity-astronaut-is-tougher-than-it-sounds-1548988589  
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My newest book, Marketing the Moon: The Selling of the Apollo Lunar Program, will release from MIT Press this month. I am mega excited.

http://www.webinknow.com/2014/02/marketing-the-moon-my-new-book-out-soon.html

This project is a total departure for me as it has zero to do with social media and online content. I wrote the book with fellow marketer and space enthusiast +Richard Jurek 

Marketing the Moon is a full-color illustrated book telling the story of the most successful marketing and public relations campaign in history. It features heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

Moonwalkers, Movies, and Mad Men

Captain Eugene A. Cernan wrote the forward to Marketing the Moon. Flying to the Moon not once, but twice, Captain Cernan also holds the distinction of being the second American to walk in space and the last man to have left his footprints on the lunar surface.

Documentary film rights to Marketing the Moon are being optioned by Robert Stone Productions. Robert has had four films premiered at Sundance and an Academy Award nomination for Radio Bikini as best documentary film. Robert is now raising funds to produce the film version of the book.
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Nice David!
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How to hack Instagram to share your favorite older photos

While Instagram is set up to be instant, real-time sharing, I’ve found a bit of a hack making it possible to send any photo you like through the service.
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sandeep gupta's profile photoJuan Carlos Giraldo's profile photo
 
Wao that's awesome tips ,I love Instagram , thanks +David Meerman Scott
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My Newsjacking advice for game day and the day after? Forget the damned Super Bowl and focus on unexpected breaking news instead. 
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Teodora Petkova's profile photoMike Allton's profile photo
 
Great advice! And I love that you still corralled the trending topic yourself a bit. Awesome. 
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In his circles
124 people
Have him in circles
16,992 people
Work
Occupation
I write books, run seminars, and deliver keynote speeches
Employment
  • Dean Witter, Wrightson, Knight-Ridder, NewsEdge, Thomson
Places
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Currently
Boston, MA
Previously
New Canaan, CT, Cold Spring Harbor, NY - New York, Tokyo, Hong Kong
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Marketing and Sales Strategist
Introduction

Our always-on, Web-driven world has new rules for competing and growing business.  Advance planning is out – agile is IN!  Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change.  No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott.  It’s his specialty.

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.  Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds.   He is author or co-author of ten books – three are international bestsellers.  The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide.  It is a modern business classic with over 300,000 copies sold so far.  Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, and Newsjacking,  He co-authored Marketing the Moon (with Richard Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

In addition to writing, researching and speaking, Scott is currently an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services.  Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013), his current portfolio of advisory clients includes HubSpot (where he serves as Marketer in Residence), Libboo, GrabCAD, VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.  


Education
  • Kenyon College
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Male